activenetwork.com website review

44 files are served with short cache lifetimes, so returning visitors download them again (17.3 MB).

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

Your mobile performance score is 44 (desktop: 53). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.6 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (website-files.com, Google Tag Manager and capterra.com and others), adding 19.5 MB and 1.8 s of main-thread time.

website-files.com costs a phone 734 ms of main-thread work and 18.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 images could be 297 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 460 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 381 KiB of JavaScript is downloaded but never used on this page.

About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

9 long tasks block the main thread while loading, the longest for 213 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 22.1 s. Good is under 3.8 s.

Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

Scripts block taps and scrolling for 558 ms in total while the page loads. Good is under 200 ms.

31 images have no width and height attributes, so the layout jumps as each one loads.

The layout shifts by 0.159 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 104 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 20.3 MB in 172 requests on a phone: media 16.6 MB (6), scripts 1.3 MB (55) and images 1.1 MB (53). Under 2 MB keeps phones on slow connections fast.

6a020ad3e74aec69d625db60_gradient-abstract-left-p-500.avif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example 6a9ad1f07a2e5ceffd395596_9f5c59674ab1a70274d56147ab98282f_Do at 300 px wide, shown at 74 px. Resized copies would save about 51 KiB.

3 images (192 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 5.74 g of CO₂e: 688.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

1 tap target is too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 118 pages on activenetwork.com and 10 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97258287&tm=gtm002&Ver=2&mid=799b258b-4359-4873-b757-eb729ea11cde&bo=1&sid=6ea7c880cb7411f1bf2aed3de4b91387&vid=6ea7e4d0cb7411f1973bb7a5227208c7&vids=1&msclkid=N&gtm_t.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

21 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,093 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 21 cookies (measured from a US location before any click).

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.