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advantech-bb.com website review

Visit site (opens in a new tab)Reviewed 19 October 202648 issues · 95 checks

This review found 48 issues worth fixing on advantech-bb.com, 27 of them high impact, across 95 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
7.8 s6.3 sMay 2Oct 177.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20267.4 s
May 9, 20267.6 s
May 16, 20267.6 s
May 23, 20267.4 s
May 30, 20267.3 s
Jun 6, 20267.1 s
Jun 13, 20267.3 s
Jun 20, 20267.4 s
Jun 27, 20267.3 s
Jul 4, 20267.5 s
Jul 11, 20267.3 s
Jul 18, 20267.2 s
Jul 25, 20267.0 s
Aug 1, 20266.8 s
Aug 8, 20267.0 s
Aug 15, 20266.9 s
Aug 22, 20266.9 s
Aug 29, 20266.9 s
Sep 5, 20266.5 s
Sep 12, 20266.5 s
Sep 19, 20266.6 s
Sep 26, 20266.7 s
Oct 3, 20266.6 s
Oct 10, 20266.7 s
Oct 17, 20267.0 s
Real-visitor tap response (INP)75th percentile, phones
592 ms169 msMay 2Oct 17292 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026287 ms
May 9, 2026239 ms
May 16, 2026228 ms
May 23, 2026218 ms
May 30, 2026247 ms
Jun 6, 2026268 ms
Jun 13, 2026301 ms
Jun 20, 2026324 ms
Jun 27, 2026325 ms
Jul 4, 2026353 ms
Jul 11, 2026356 ms
Jul 18, 2026353 ms
Jul 25, 2026345 ms
Aug 1, 2026338 ms
Aug 8, 2026320 ms
Aug 15, 2026407 ms
Aug 22, 2026392 ms
Aug 29, 2026440 ms
Sep 5, 2026543 ms
Sep 12, 2026423 ms
Sep 19, 2026423 ms
Sep 26, 2026339 ms
Oct 3, 2026308 ms
Oct 10, 2026290 ms
Oct 17, 2026292 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of advantech-bb.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. advantech-bb.com at 2.0 s2.0 s
  2. advantech-bb.com at 3.9 s3.9 s
  3. advantech-bb.com at 5.9 s5.9 s
  4. advantech-bb.com at 7.9 s7.9 s
  5. advantech-bb.com at 9.9 s9.9 s
  6. advantech-bb.com at 11.8 s11.8 s
  7. advantech-bb.com at 13.8 s13.8 s
  8. advantech-bb.com at 15.8 s15.8 s

advantech-bb.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix5
  • Improve image delivery

    6.7 s · 4.8 MB

    13 images could be 4.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.7 s faster on a phone.

  • Reduce unused JavaScript

    3.0 s · 536 KiB

    About 536 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Render-blocking requests

    3.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

  • Minify JavaScript

    1.6 s · 296 KiB

    296 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    1.4 s · 263 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (263 KiB).

  • Mobile performance score: 5

    5/100

    Your mobile performance score is 5 (desktop: 8). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    870 ms · 162 KiB

    About 162 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 870 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 702 ms. During a long task the page ignores taps.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, advantech.com and cdn-cookieyes.com and others), adding 2.4 MB and 315 ms of main-thread time.

  • cdn-website.com adds 0 ms

    0 ms

    cdn-website.com costs a phone 0 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,661 HTML elements

    The page has 1,661 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 450 ms

    450 ms

    Your server sent the HTML in 450 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 8.1 s

    8.1 s

    Real visitors wait 8.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.85

    0.85

    For real visitors the layout shifts by 0.85 (75th percentile). Good is under 0.1.

  • Real-user FCP: 6.7 s

    6.7 s

    Real visitors see the first content after 6.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 11.8 s

    11.8 s

    The first text or image appears after 11.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 23.9 s

    23.9 s

    Your largest element takes 23.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 21.5 s

    21.5 s

    Visually, the page fills in at 21.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 29.5 s

    29.5 s

    The page becomes fully interactive after 29.5 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.859

    0.859

    The layout shifts by 0.859 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 368 ms

    368 ms

    Real visitors wait 368 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 287 ms to 292 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 7.4 s to 7.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 8.9 MB in 95 requests

    8.9 MB

    Your homepage downloads 8.9 MB in 95 requests on a phone: images 6.3 MB (34), scripts 1.8 MB (19) and other files 557 KiB (34). Under 2 MB keeps phones on slow connections fast.

  • About 2.5 g of CO₂ per visit

    2.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.53 g of CO₂e: 303.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8292
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements with role="none" or role="presentation" have conflicts

    Elements with role="none" or role="presentation" have conflicts (4 elements).

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9263
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (2 characters)

    Your title is only 2 characters: “en”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.iotmart.com/s/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.iotmart.com/en-en/s/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    4%

    A phone browser shows 185 words, but the HTML your server sends has only 7. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

2 to fixGoogle 8191
  • 19 small tap targets

    19 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 3 redirects before the homepage

    Opening https://advantech-bb.com goes through 3 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (iotmart.com).

  • Valid certificate (49 days left)

    The certificate from Google Trust Services · WE1 verifies for advantech-bb.com and is valid for another 49 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://advantech-bb.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 1 links work

    All 1 link checked from your homepage (1 internal, 0 external) answered without errors.

Domain and trust

  • No CAA record

    iotmart.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    iotmart.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 10 years old

    10 years

    iotmart.com was registered in Jan 2016 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2027

    iotmart.com is registered until Jan 2027.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 185 words

    The homepage has only about 185 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Microsoft Clarity, Hotjar and LinkedIn Insight.

Email authentication

1 to fix75
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx:advantech.com mx:advantech.com.cn include:spf.protection.outlook.com include:_spf.salesforce.com include:spf.…”.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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