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advantech-bb.com website review
Visit site (opens in a new tab)Reviewed 19 October 202648 issues · 95 checks
This review found 48 issues worth fixing on advantech-bb.com, 27 of them high impact, across 95 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
50FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 7.4 s |
| May 9, 2026 | 7.6 s |
| May 16, 2026 | 7.6 s |
| May 23, 2026 | 7.4 s |
| May 30, 2026 | 7.3 s |
| Jun 6, 2026 | 7.1 s |
| Jun 13, 2026 | 7.3 s |
| Jun 20, 2026 | 7.4 s |
| Jun 27, 2026 | 7.3 s |
| Jul 4, 2026 | 7.5 s |
| Jul 11, 2026 | 7.3 s |
| Jul 18, 2026 | 7.2 s |
| Jul 25, 2026 | 7.0 s |
| Aug 1, 2026 | 6.8 s |
| Aug 8, 2026 | 7.0 s |
| Aug 15, 2026 | 6.9 s |
| Aug 22, 2026 | 6.9 s |
| Aug 29, 2026 | 6.9 s |
| Sep 5, 2026 | 6.5 s |
| Sep 12, 2026 | 6.5 s |
| Sep 19, 2026 | 6.6 s |
| Sep 26, 2026 | 6.7 s |
| Oct 3, 2026 | 6.6 s |
| Oct 10, 2026 | 6.7 s |
| Oct 17, 2026 | 7.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 287 ms |
| May 9, 2026 | 239 ms |
| May 16, 2026 | 228 ms |
| May 23, 2026 | 218 ms |
| May 30, 2026 | 247 ms |
| Jun 6, 2026 | 268 ms |
| Jun 13, 2026 | 301 ms |
| Jun 20, 2026 | 324 ms |
| Jun 27, 2026 | 325 ms |
| Jul 4, 2026 | 353 ms |
| Jul 11, 2026 | 356 ms |
| Jul 18, 2026 | 353 ms |
| Jul 25, 2026 | 345 ms |
| Aug 1, 2026 | 338 ms |
| Aug 8, 2026 | 320 ms |
| Aug 15, 2026 | 407 ms |
| Aug 22, 2026 | 392 ms |
| Aug 29, 2026 | 440 ms |
| Sep 5, 2026 | 543 ms |
| Sep 12, 2026 | 423 ms |
| Sep 19, 2026 | 423 ms |
| Sep 26, 2026 | 339 ms |
| Oct 3, 2026 | 308 ms |
| Oct 10, 2026 | 290 ms |
| Oct 17, 2026 | 292 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.0 s
3.9 s
5.9 s
7.9 s
9.9 s
11.8 s
13.8 s
15.8 s
advantech-bb.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
6.7 s · 4.8 MB13 images could be 4.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.7 s faster on a phone.
Reduce unused JavaScript
3.0 s · 536 KiBAbout 536 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Render-blocking requests
3.1 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.
Minify JavaScript
1.6 s · 296 KiB296 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
1.4 s · 263 KiB16 files are served with short cache lifetimes, so returning visitors download them again (263 KiB).
Mobile performance score: 5
5/100Your mobile performance score is 5 (desktop: 8). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
870 ms · 162 KiBAbout 162 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 870 ms faster on a phone.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 702 ms. During a long task the page ignores taps.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, advantech.com and cdn-cookieyes.com and others), adding 2.4 MB and 315 ms of main-thread time.
cdn-website.com adds 0 ms
0 mscdn-website.com costs a phone 0 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,661 HTML elements
The page has 1,661 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need.
Minify CSS
9 KiB9 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 450 ms
450 msYour server sent the HTML in 450 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 8.1 s
8.1 sReal visitors wait 8.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.85
0.85For real visitors the layout shifts by 0.85 (75th percentile). Good is under 0.1.
Real-user FCP: 6.7 s
6.7 sReal visitors see the first content after 6.7 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 11.8 s
11.8 sThe first text or image appears after 11.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 23.9 s
23.9 sYour largest element takes 23.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 21.5 s
21.5 sVisually, the page fills in at 21.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 29.5 s
29.5 sThe page becomes fully interactive after 29.5 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.859
0.859The layout shifts by 0.859 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
Real-user INP: 368 ms
368 msReal visitors wait 368 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 1.8 s
1.8 sReal visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 287 ms to 292 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 7.4 s to 7.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 8.9 MB in 95 requests
8.9 MBYour homepage downloads 8.9 MB in 95 requests on a phone: images 6.3 MB (34), scripts 1.8 MB (19) and other files 557 KiB (34). Under 2 MB keeps phones on slow connections fast.
About 2.5 g of CO₂ per visit
2.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.53 g of CO₂e: 303.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with role="none" or role="presentation" have conflicts
Elements with role="none" or role="presentation" have conflicts (4 elements).
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (2 characters)
Your title is only 2 characters: “en”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 1 internal link
The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
3 checks passed
Canonical URL set
The canonical URL is https://www.iotmart.com/s/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.iotmart.com/en-en/s/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
4%A phone browser shows 185 words, but the HTML your server sends has only 7. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
19 small tap targets
19 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
3 redirects before the homepage
Opening https://advantech-bb.com goes through 3 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (iotmart.com).
Valid certificate (49 days left)
The certificate from Google Trust Services · WE1 verifies for advantech-bb.com and is valid for another 49 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://advantech-bb.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 1 links work
All 1 link checked from your homepage (1 internal, 0 external) answered without errors.
Domain and trust
No CAA record
iotmart.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
iotmart.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 10 years old
10 yearsiotmart.com was registered in Jan 2016 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jan 2027
iotmart.com is registered until Jan 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 185 words
The homepage has only about 185 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Microsoft Clarity, Hotjar and LinkedIn Insight.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx:advantech.com mx:advantech.com.cn include:spf.protection.outlook.com include:_spf.salesforce.com include:spf.…”.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 48 issues on advantech-bb.com, including 25 speed issues, 7 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.