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advantek.com website review

Visit site (opens in a new tab)Reviewed 29 October 202637 issues · 103 checks

This review found 37 issues worth fixing on advantek.com, 15 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.4 s2.7 sMay 9Oct 243.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.4 s
May 16, 20264.6 s
May 23, 20264.4 s
May 30, 20264.3 s
Jun 6, 20264.1 s
Jun 13, 20264.0 s
Jun 20, 20264.0 s
Jun 27, 20264.0 s
Jul 4, 20264.1 s
Jul 11, 20263.9 s
Jul 18, 20263.9 s
Jul 25, 20263.8 s
Aug 1, 20263.9 s
Aug 8, 20264.3 s
Aug 15, 20264.8 s
Aug 22, 20264.8 s
Aug 29, 20265.1 s
Sep 5, 20265.1 s
Sep 12, 20265.0 s
Sep 19, 20265.0 s
Sep 26, 20264.2 s
Oct 3, 20263.8 s
Oct 10, 20263.3 s
Oct 17, 20263.0 s
Oct 24, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
100 ms66 msMay 9Oct 2473 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202692 ms
May 16, 202681 ms
May 23, 202681 ms
May 30, 202692 ms
Jun 6, 202694 ms
Jun 13, 202696 ms
Jun 20, 202691 ms
Jun 27, 202685 ms
Jul 4, 202683 ms
Jul 11, 202684 ms
Jul 18, 202683 ms
Jul 25, 202684 ms
Aug 1, 202687 ms
Aug 8, 202686 ms
Aug 15, 202693 ms
Aug 22, 202696 ms
Aug 29, 202686 ms
Sep 5, 202682 ms
Sep 12, 202684 ms
Sep 19, 202679 ms
Sep 26, 202685 ms
Oct 3, 202680 ms
Oct 10, 202670 ms
Oct 17, 202673 ms
Oct 24, 202673 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of advantek.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. advantek.com at 1.1 s1.1 s
  2. advantek.com at 2.2 s2.2 s
  3. advantek.com at 3.3 s3.3 s
  4. advantek.com at 4.4 s4.4 s
  5. advantek.com at 5.6 s5.6 s
  6. advantek.com at 6.7 s6.7 s
  7. advantek.com at 7.8 s7.8 s
  8. advantek.com at 8.9 s8.9 s

advantek.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix57
  • Reduce unused JavaScript

    3.9 s · 434 KiB

    About 434 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.3 s · 2.5 MB

    41 files are served with short cache lifetimes, so returning visitors download them again (2.5 MB).

  • Render-blocking requests

    1.8 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Improve image delivery

    700 ms · 3.0 MB

    7 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    320 ms · 104 KiB

    About 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 320 ms faster on a phone.

  • Font display

    350 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

  • Google CDN adds 268 ms

    268 ms

    Google CDN costs a phone 268 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1,001 KiB and 403 ms of main-thread time.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 90 ms. During a long task the page ignores taps.

  • Minify CSS

    29 KiB

    29 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 670 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 12.7 s

    12.7 s

    Your largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to enhance your browsing experience, serve p…”. Most of its time is element render delay (8.9 s).

  • Speed Index: 14.4 s

    14.4 s

    Visually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 13.1 s

    13.1 s

    The page becomes fully interactive after 13.1 s. Good is under 3.8 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 25 images without width and height

    25 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.128

    0.128

    The layout shifts by 0.128 while loading, so content jumps under the reader's thumb. Good is under 0.1.

5 checks passed
  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 92 ms to 73 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.4 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 48 ms

    48 ms

    Scripts block the page for only 48 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix25
  • Page weight: 7.6 MB in 64 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 64 requests on a phone: images 6.0 MB (19), scripts 933 KiB (25) and other files 360 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    250409-home-page-map.png weighs 715 KiB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    698 KiB

    1 image is downloaded at several times the size a phone draws it, for example 250409-home-page-map.png at 6,648 px wide, shown at 350 px. Resized copies would save about 698 KiB.

  • 4 images in older formats

    4 images (844 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.2 g of CO₂ per visit

    2.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.17 g of CO₂e: 260.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 9393
  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • Meta description is long (165 characters)

    Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 97 internal links, 7 external

    The homepage links to 97 pages on advantek.com and 7 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Bringing Technology Leaders’ Products to Market”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Advantek | high precision carrier tape and component packaging”.

  • Canonical URL set

    The canonical URL is https://www.advantek.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.advantek.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (400 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 13 pages slow to respond

    /applications, /application/semiconductors, /application/medical, /application/automotive, /application/assembly-automation and /products and 7 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 21 small tap targets

    21 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 182 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (advantek.com).

  • Valid certificate (78 days left)

    The certificate from Starfield Technologies · Starfield TLS Intermediate CA DV - R1v1 verifies for advantek.com and is valid for another 78 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://advantek.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 34 links work

    All 34 links checked from your homepage (28 internal, 6 external) answered without errors; 16 did not answer within 5 s.

Domain and trust

  • No CAA record

    advantek.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    advantek.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    advantek.com was registered in Nov 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2027

    advantek.com is registered until Nov 2027.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 324 words of copy

    The homepage carries about 324 words of visible text.

3 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Semiconductors Learn More”, “Medical Learn More” and “Automotive Learn More”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:122.53.97.64/27 ip4:88.130.232.102 ip4:103.20.251.112 ip4:61.222.121.208/28 ip4:115.134.130.242 ip4:193.44.1…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.4.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager

Company

Employees
73

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on advantek.com, including 18 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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