affinity.solutions website review

About 226 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

13 files are served with short cache lifetimes, so returning visitors download them again (176 KiB).

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

7 third-party services load with your homepage (Google Tag Manager, Optanon and Hubspot and others), adding 670 KiB and 567 ms of main-thread time.

About 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 304 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.0 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

4 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.

1 image could be 8 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Woman looking at her credit card while making an online pur…”.

The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 79 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The layout shifts by 0.112 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.1 MB in 85 requests on a phone: other files 1.3 MB (23), scripts 810 KiB (35) and HTML 808 KiB (6). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Elements must only use permitted ARIA attributes: 4 elements on the page fail this check, rated serious by axe-core.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

20 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 25 characters: “Home - Affinity Solutions”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 66 pages on affinity.solutions and 2 external pages.

/card-linked-engagement, /consumer-bank-campaigns, /retail-qsr, /brands-and-media, /consulting and /financial-services and 2 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

3 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

affinity.solutions has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

affinity.solutions's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Your longest form asks for 11 fields (7 required). Every extra field lowers completion.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 469 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 15 cookies (measured from a US location before any click).

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.