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affinityx.com website review

Visit site (opens in a new tab)Reviewed 20 October 202631 issues · 99 checks

This review found 31 issues worth fixing on affinityx.com, 6 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.2 sMay 2Oct 172.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.2 s
May 9, 20263.3 s
May 16, 20263.2 s
May 23, 20263.1 s
May 30, 20263.0 s
Jun 6, 20262.8 s
Jun 13, 20262.6 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.5 s
Jul 11, 20262.4 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.5 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.4 s
Oct 17, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
196 ms146 msMay 2Oct 17160 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026168 ms
May 9, 2026173 ms
May 16, 2026168 ms
May 23, 2026161 ms
May 30, 2026154 ms
Jun 6, 2026152 ms
Jun 13, 2026157 ms
Jun 20, 2026153 ms
Jun 27, 2026154 ms
Jul 4, 2026160 ms
Jul 11, 2026163 ms
Jul 18, 2026163 ms
Jul 25, 2026170 ms
Aug 1, 2026164 ms
Aug 8, 2026158 ms
Aug 15, 2026159 ms
Aug 22, 2026164 ms
Aug 29, 2026171 ms
Sep 5, 2026184 ms
Sep 12, 2026190 ms
Sep 19, 2026187 ms
Sep 26, 2026186 ms
Oct 3, 2026172 ms
Oct 10, 2026170 ms
Oct 17, 2026160 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix54
  • Reduce unused JavaScript

    3.0 s · 629 KiB

    About 629 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Render-blocking requests

    1.4 s

    30 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 64). Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Google CDN and Google Analytics and others), adding 927 KiB and 693 ms of main-thread time.

  • Google Tag Manager adds 423 ms

    423 ms

    Google Tag Manager costs a phone 423 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    310 ms · 58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 231 ms

    231 ms

    Google CDN costs a phone 231 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 16 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (16 KiB).

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 140 ms. During a long task the page ignores taps.

  • Improve image delivery

    27 KiB

    5 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.4 s

    11.4 s

    Your largest element takes 11.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “DIGITAL MARKETING SOLUTIONS BUILT FOR AN AI-POWERED WORLD, …”.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 11.5 s

    11.5 s

    The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 338 ms

    338 ms

    Scripts block taps and scrolling for 338 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 168 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 55.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.6 MB in 97 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 97 requests on a phone: scripts 1.3 MB (42), stylesheets 136 KiB (31) and images 100 KiB (12). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9498
  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3, h3 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 92 internal links, 20 external

    The homepage links to 92 pages on affinityx.com and 20 external pages.

8 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Grow smarter with AffinityX’s digital marketing solutions, designed to boost visibility, reach the right audience, and …”.

  • One H1 headline

    Your main headline reads: “Digital Marketing Solutions Built for an AI-Powered World, Delivered at Scale.”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Digital Marketing Solutions Company | AffinityX”.

  • Canonical URL set

    The canonical URL is https://affinityx.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://affinityx.com/sitemap_index.xml.

AI search readiness

1 to fix77
  • Parts of the site are closed to 6 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

2 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 9 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    /blogs has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Unexpected token ':'”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    12 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://partnerresourcecenter.affinityx.com/?_gl=1*bdbxj6*_gcl_au*OTUxNjU4Ni4xNzgxNzAzMjUy.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (affinityx.com).

  • Valid certificate (72 days left)

    The certificate from Let's Encrypt · YE1 verifies for affinityx.com and is valid for another 72 days.

  • http:// redirects to https

    http://affinityx.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 27 links work

    All 27 links checked from your homepage (18 internal, 9 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

  • No CAA record

    affinityx.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    affinityx.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 20 years old

    20 years

    affinityx.com was registered in Aug 2006 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    affinityx.com is registered until Aug 2027.

Content and conversion

6 to fix67
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: “18,000+ Clients”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 17-field form

    Your longest form asks for 17 fields (7 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 101 words

    The homepage has only about 101 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US” and “SCHEDULE A CALL”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Contact Us”, “Schedule a Call” and “Get in Touch”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be affinityx.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 Include:_spf.google.com mx a ip4:208.100.47.197 ip4:75.102.4.201 ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 2 plugins are behind their latest release.elementor 4.3.4 → 4.3.5 · premium-addons-for-elementor 4.11.111 → 4.11.113

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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