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affinityplan.org website review

Visit site (opens in a new tab)Reviewed 6 November 202646 issues · 79 checks

This review found 46 issues worth fixing on affinityplan.org, 15 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s1.5 sMay 16Oct 312.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.8 s
Oct 10, 20262.0 s
Oct 17, 20262.2 s
Oct 24, 20262.5 s
Oct 31, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
191 ms112 msMay 16Oct 31182 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026135 ms
May 23, 2026135 ms
May 30, 2026135 ms
Jun 6, 2026134 ms
Jun 13, 2026131 ms
Jun 20, 2026128 ms
Jun 27, 2026125 ms
Jul 4, 2026124 ms
Jul 11, 2026123 ms
Jul 18, 2026122 ms
Jul 25, 2026122 ms
Aug 1, 2026121 ms
Aug 8, 2026122 ms
Aug 15, 2026121 ms
Aug 22, 2026121 ms
Aug 29, 2026121 ms
Sep 5, 2026122 ms
Sep 12, 2026124 ms
Sep 19, 2026125 ms
Sep 26, 2026125 ms
Oct 3, 2026135 ms
Oct 10, 2026146 ms
Oct 17, 2026161 ms
Oct 24, 2026175 ms
Oct 31, 2026182 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

12 to fix33
  • Use efficient cache lifetimes

    5.3 s · 1.0 MB

    24 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • Reduce unused JavaScript

    3.8 s · 844 KiB

    About 844 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Render-blocking requests

    1.5 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Reduce unused CSS

    1.1 s · 219 KiB

    About 219 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    900 ms · 268 KiB

    3 images could be 268 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Avoid multiple page redirects

    761 ms

    The page goes through 2 redirects before it starts loading, costing about 761 ms. Link and advertise the final URL directly.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 656 ms. During a long task the page ignores taps.

  • Document request latency

    400 ms

    The HTML itself could arrive about 400 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Minify JavaScript

    300 ms · 59 KiB

    59 KiB could be saved by minifying JavaScript.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • 4 third-party services on the page

    4 third-party services load with your homepage (gbqofs.com, cloudfront.net and glassboxdigital.io and others), adding 337 KiB and 35 ms of main-thread time.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.31

    0.31

    For real visitors the layout shifts by 0.31 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 10.3 s

    10.3 s

    Your largest element takes 10.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Simple hero 384x214 13”.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 12.9 s

    12.9 s

    The page becomes fully interactive after 12.9 s. Good is under 3.8 s.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 135 ms to 182 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 59% slower for real visitors

    +59%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.233

    0.233

    The layout shifts by 0.233 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

4 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix50
  • Page weight: 2.1 MB in 46 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 46 requests on a phone: scripts 1.3 MB (22), images 286 KiB (4) and stylesheets 224 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.60 g of CO₂e: 72.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

1 to fix98
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

SEO

11 to fixGoogle 9250
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (10 characters)

    Your title is only 10 characters: “Error Page”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.molinahealthcare.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at molinahealthcare.com/robots.txt, the first file search crawlers ask for.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

AI search readiness

1 to fix69
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Best practices

3 to fixGoogle 9231
  • No mobile viewport

    No viewport meta tag, so phones render the desktop layout zoomed out.

  • No character set

    No character set is declared, so some characters can render as gibberish.

  • 1 console error

    1 error was logged to the browser console during Google's test (“Uncaught TypeError: Cannot read properties of undefined (reading 'web_flow_target')”).

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

Security and trust

2 to fix83
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (molinahealthcare.com).

  • Valid certificate (118 days left)

    The certificate from DigiCert Inc · DigiCert Global G3 TLS ECC SHA384 2020 CA1 verifies for affinityplan.org and is valid for another 118 days.

  • http:// redirects to https

    http://affinityplan.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    molinahealthcare.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 26 years old

    26 years

    molinahealthcare.com was registered in Jan 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    molinahealthcare.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Jan 2034

    molinahealthcare.com is registered until Jan 2034.

Content and conversion

5 to fix40
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 47 words

    The homepage has only about 47 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:205.220.165.51 ip4:205.220.177.51 -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

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