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ahbeard.com website review

Visit site (opens in a new tab)Reviewed 18 October 202646 issues · 108 checks

This review found 46 issues worth fixing on ahbeard.com, 18 of them high impact, across 108 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.1 sApr 25Oct 102.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.6 s
May 2, 20262.3 s
May 9, 20262.3 s
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.4 s
Jun 6, 20262.3 s
Jun 13, 20262.4 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.4 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.7 s
Oct 3, 20262.7 s
Oct 10, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
136 ms119 msApr 25Oct 10130 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026131 ms
May 2, 2026133 ms
May 9, 2026130 ms
May 16, 2026129 ms
May 23, 2026129 ms
May 30, 2026121 ms
Jun 6, 2026127 ms
Jun 13, 2026129 ms
Jun 20, 2026126 ms
Jun 27, 2026128 ms
Jul 4, 2026123 ms
Jul 11, 2026121 ms
Jul 18, 2026127 ms
Jul 25, 2026131 ms
Aug 1, 2026134 ms
Aug 8, 2026130 ms
Aug 15, 2026129 ms
Aug 22, 2026128 ms
Aug 29, 2026129 ms
Sep 5, 2026131 ms
Sep 12, 2026129 ms
Sep 19, 2026128 ms
Sep 26, 2026131 ms
Oct 3, 2026129 ms
Oct 10, 2026130 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix21
  • Render-blocking requests

    7.0 s

    45 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.0 s.

  • Improve image delivery

    2.5 s · 3.8 MB

    17 images could be 3.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.5 s faster on a phone.

  • Reduce unused CSS

    2.7 s · 545 KiB

    About 545 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 21

    21/100

    Your mobile performance score is 21 (desktop: 62). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hotjar and others), adding 1.1 MB and 885 ms of main-thread time.

  • Use efficient cache lifetimes

    749 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (749 KiB).

  • Reduce unused JavaScript

    680 KiB

    About 680 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 543 ms

    543 ms

    Google Tag Manager costs a phone 543 ms of main-thread work and 665 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify CSS

    300 ms · 41 KiB

    41 KiB could be saved by minifying CSS.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 225 ms. During a long task the page ignores taps.

  • Minify JavaScript

    57 KiB

    57 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 62 but mobile only 21. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 215 ms

    215 ms

    Your server sent the HTML in 215 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 1.24

    1.24

    For real visitors the layout shifts by 1.24 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 22.4 s

    22.4 s

    Your largest element takes 22.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We’ve made it our life’s work to improve lives through bett…”.

  • Time to Interactive: 27.3 s

    27.3 s

    The page becomes fully interactive after 27.3 s. Good is under 3.8 s.

  • First Contentful Paint: 7.5 s

    7.5 s

    The first text or image appears after 7.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 14.9 s

    14.9 s

    Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.666

    0.666

    The layout shifts by 0.666 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 451 ms

    451 ms

    Scripts block taps and scrolling for 451 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 131 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

5 to fix18
  • Page weight: 10.6 MB in 207 requests

    10.6 MB

    Your homepage downloads 10.6 MB in 207 requests on a phone: images 6.8 MB (72), scripts 1.7 MB (68) and media 1.1 MB (1). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 2.7 MB together. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    1.1 MB

    2 images are downloaded at several times the size a phone draws them, for example [email protected] at 2,782 px wide, shown at 364 px. Resized copies would save about 1.1 MB.

  • 9 images below the first screen load straight away

    9 images further down the page (3.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 17 images in older formats

    17 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.0 g of CO₂ per visit

    2.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.99 g of CO₂e: 359.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 7389
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 18 images without alt text

    18 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (27 elements)

    All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 7795
  • 18 links crawlers can't follow

    18 links have no real href, so search engines can't follow them.

  • 13 links with vague text

    13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 72 internal links, 12 external

    The homepage links to 72 pages on ahbeard.com and 12 external pages.

8 checks passed
  • Meta description: 124 characters

    Your meta description is 124 characters: “Discover premium sleep with A.H. Beard, King Koil, Domino Mattresses. Exceptionally crafted mattresses, bed bases & pil…”.

  • One H1 headline

    Your main headline reads: “Premium Sleep awaits”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Home - A.H. Beard | Premium Sleep & Mattresses Since 1899”.

  • Canonical URL set

    The canonical URL is https://ahbeard.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://ahbeard.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (986 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /customer-care, whose canonical is /our-ranges/king-koil/do-value-2. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /sleep-wellness has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /shop-in-store has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 2 pages slow to respond

    /sleep-wellness and /premium-sleep took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • 1 broken external link

    1 link to other sites is dead, for example https://partners.ahbeard.com/ (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ahbeard.com).

  • Valid certificate (68 days left)

    The certificate from Google Trust Services · WE1 verifies for ahbeard.com and is valid for another 68 days.

  • http:// redirects to https

    http://ahbeard.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    ahbeard.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 29 years old

    29 years

    ahbeard.com was registered in Jan 1997 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only comodoca.com, digicert.com, godaddy.com and letsencrypt.org to issue certificates for ahbeard.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Feb 2030

    ahbeard.com is registered until Feb 2030.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 526 words of copy

    The homepage carries about 526 words of visible text.

5 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Where to buy”, “Shop in-store” and “Shop online”.

  • 3 short forms

    3 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 31 testimonial or review blocks, 2 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.mandrillapp.com include:spf.mtasv.net include:servers.mcsv.net in…”.

  • DKIM signing found

    A DKIM key is published (selector “selector2”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 6.9.4; the current release is 7.1.3.
  • 4 plugins are behind their latest release.url-shortify 2.3.0 → 2.7.2 · wp-pagenavi 2.70 → 3.0.1 · tablepress 3.3 → 3.4.1 · duracelltomi-google-tag-manager 1.22.3 → 2.0.6

Stack

CMS
WordPress 6.9.4
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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