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airforce.com website review
Visit site (opens in a new tab)Reviewed 18 October 202633 issues · 100 checks
This review found 33 issues worth fixing on airforce.com, 15 of them high impact, across 100 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 3.5 s |
| May 2, 2026 | 3.5 s |
| May 9, 2026 | 3.5 s |
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.6 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.5 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.6 s |
| Oct 3, 2026 | 3.6 s |
| Oct 10, 2026 | 3.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 137 ms |
| May 2, 2026 | 137 ms |
| May 9, 2026 | 137 ms |
| May 16, 2026 | 137 ms |
| May 23, 2026 | 137 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 138 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 140 ms |
| Jun 27, 2026 | 141 ms |
| Jul 4, 2026 | 140 ms |
| Jul 11, 2026 | 141 ms |
| Jul 18, 2026 | 142 ms |
| Jul 25, 2026 | 144 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 145 ms |
| Aug 15, 2026 | 145 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 147 ms |
| Oct 10, 2026 | 147 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.8 s
2.2 s
2.7 s
3.1 s
3.6 s
airforce.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
8.8 s · 1.9 MB75 files are served with short cache lifetimes, so returning visitors download them again (1.9 MB).
Reduce unused JavaScript
3.8 s · 686 KiBAbout 686 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Render-blocking requests
3.9 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 35). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.2 s
A phone's processor spends 6.2 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, VWO and Snapchat and others), adding 1.4 MB and 1.4 s of main-thread time.
Google Tag Manager adds 647 ms
647 msGoogle Tag Manager costs a phone 647 ms of main-thread work and 551 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 114 KiBAbout 114 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Legacy JavaScript
300 ms · 35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 309 ms. During a long task the page ignores taps.
VWO adds 191 ms
191 msVWO costs a phone 191 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,545 HTML elements
The page has 1,545 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
231 KiB11 images could be 231 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.3 s
4.3 sReal visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.7 s
4.7 sReal visitors see the first content after 4.7 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 10.7 s
10.7 sThe first text or image appears after 10.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 20.0 s
20.0 sYour largest element takes 20.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AIM HIGH”.
Time to Interactive: 22.0 s
22.0 sThe page becomes fully interactive after 22.0 s. Good is under 3.8 s.
Speed Index: 11.8 s
11.8 sVisually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 730 ms
730 msScripts block taps and scrolling for 730 ms in total while the page loads. Good is under 200 ms.
Real-user TTFB: 876 ms
876 msReal visitors wait 876 ms for your server to start answering (75th percentile). Good is under 800 ms.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 137 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 184 ms
184 msReal visitors wait 184 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 13.2 MB in 153 requests
13.2 MBYour homepage downloads 13.2 MB in 153 requests on a phone: media 9.4 MB (1), scripts 1.8 MB (47) and other files 1.0 MB (46). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (57 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.7 g of CO₂ per visit
3.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.73 g of CO₂e: 447.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (14 characters)
Your title is only 14 characters: “U.S. Air Force”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
111 internal links, 8 external
The homepage links to 111 pages on airforce.com and 8 external pages.
5 checks passed
Meta description: 132 characters
Your meta description is 132 characters: “Welcome to the United States Air Force. Learn about great opportunities for enlisted airmen, officers and health care p…”.
One H1 headline
Your main headline reads: “AIM HIGH”.
Canonical URL set
The canonical URL is https://www.airforce.com/en.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.airforce.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (793 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
13 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 link through redirect chains
1 link go through two or more redirects, for example http://www.academyadmissions.com/.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (airforce.com).
Valid certificate (115 days left)
The certificate from Amazon · Amazon RSA 2048 M04 verifies for airforce.com and is valid for another 115 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://airforce.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 48 links work
All 48 links checked from your homepage (40 internal, 8 external) answered without errors.
Domain and trust
No CAA record
airforce.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
airforce.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsairforce.com was registered in Jan 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jan 2031
airforce.com is registered until Jan 2031.
Content and conversion
Thin social proof
Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 452 words of copy
The homepage carries about 452 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “APPLY NOW”.
22 calls to action
The homepage has 22 calls to action, for example “Apply Now”, “Air Force Reserve” and “Air Force Reserve Benefits”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Clarity and Reddit Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager | Microsoft Clarity
Company
- Founded
- 1947
- Headquarters
- The Pentagon
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 33 issues on airforce.com, including 22 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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