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airforce.com website review

Visit site (opens in a new tab)Reviewed 18 October 202633 issues · 100 checks

This review found 33 issues worth fixing on airforce.com, 15 of them high impact, across 100 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s3.4 sApr 25Oct 103.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20263.5 s
May 2, 20263.5 s
May 9, 20263.5 s
May 16, 20263.5 s
May 23, 20263.5 s
May 30, 20263.5 s
Jun 6, 20263.5 s
Jun 13, 20263.5 s
Jun 20, 20263.6 s
Jun 27, 20263.6 s
Jul 4, 20263.6 s
Jul 11, 20263.6 s
Jul 18, 20263.5 s
Jul 25, 20263.5 s
Aug 1, 20263.5 s
Aug 8, 20263.5 s
Aug 15, 20263.5 s
Aug 22, 20263.5 s
Aug 29, 20263.5 s
Sep 5, 20263.5 s
Sep 12, 20263.5 s
Sep 19, 20263.5 s
Sep 26, 20263.6 s
Oct 3, 20263.6 s
Oct 10, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
149 ms136 msApr 25Oct 10147 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026137 ms
May 2, 2026137 ms
May 9, 2026137 ms
May 16, 2026137 ms
May 23, 2026137 ms
May 30, 2026137 ms
Jun 6, 2026138 ms
Jun 13, 2026138 ms
Jun 20, 2026140 ms
Jun 27, 2026141 ms
Jul 4, 2026140 ms
Jul 11, 2026141 ms
Jul 18, 2026142 ms
Jul 25, 2026144 ms
Aug 1, 2026145 ms
Aug 8, 2026145 ms
Aug 15, 2026145 ms
Aug 22, 2026145 ms
Aug 29, 2026145 ms
Sep 5, 2026145 ms
Sep 12, 2026146 ms
Sep 19, 2026146 ms
Sep 26, 2026147 ms
Oct 3, 2026147 ms
Oct 10, 2026147 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of airforce.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. airforce.com at 0.4 s0.4 s
  2. airforce.com at 0.9 s0.9 s
  3. airforce.com at 1.3 s1.3 s
  4. airforce.com at 1.8 s1.8 s
  5. airforce.com at 2.2 s2.2 s
  6. airforce.com at 2.7 s2.7 s
  7. airforce.com at 3.1 s3.1 s
  8. airforce.com at 3.6 s3.6 s

airforce.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix37
  • Use efficient cache lifetimes

    8.8 s · 1.9 MB

    75 files are served with short cache lifetimes, so returning visitors download them again (1.9 MB).

  • Reduce unused JavaScript

    3.8 s · 686 KiB

    About 686 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Render-blocking requests

    3.9 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 35). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, VWO and Snapchat and others), adding 1.4 MB and 1.4 s of main-thread time.

  • Google Tag Manager adds 647 ms

    647 ms

    Google Tag Manager costs a phone 647 ms of main-thread work and 551 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 114 KiB

    About 114 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 309 ms. During a long task the page ignores taps.

  • VWO adds 191 ms

    191 ms

    VWO costs a phone 191 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,545 HTML elements

    The page has 1,545 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    231 KiB

    11 images could be 231 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.7 s

    4.7 s

    Real visitors see the first content after 4.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 10.7 s

    10.7 s

    The first text or image appears after 10.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 20.0 s

    20.0 s

    Your largest element takes 20.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AIM HIGH”.

  • Time to Interactive: 22.0 s

    22.0 s

    The page becomes fully interactive after 22.0 s. Good is under 3.8 s.

  • Speed Index: 11.8 s

    11.8 s

    Visually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 730 ms

    730 ms

    Scripts block taps and scrolling for 730 ms in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 876 ms

    876 ms

    Real visitors wait 876 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 137 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 184 ms

    184 ms

    Real visitors wait 184 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 13.2 MB in 153 requests

    13.2 MB

    Your homepage downloads 13.2 MB in 153 requests on a phone: media 9.4 MB (1), scripts 1.8 MB (47) and other files 1.0 MB (46). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (57 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.7 g of CO₂ per visit

    3.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.73 g of CO₂e: 447.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9798
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8584
  • Title is short (14 characters)

    Your title is only 14 characters: “U.S. Air Force”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 111 internal links, 8 external

    The homepage links to 111 pages on airforce.com and 8 external pages.

5 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Welcome to the United States Air Force. Learn about great opportunities for enlisted airmen, officers and health care p…”.

  • One H1 headline

    Your main headline reads: “AIM HIGH”.

  • Canonical URL set

    The canonical URL is https://www.airforce.com/en.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.airforce.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (793 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    13 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example http://www.academyadmissions.com/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (airforce.com).

  • Valid certificate (115 days left)

    The certificate from Amazon · Amazon RSA 2048 M04 verifies for airforce.com and is valid for another 115 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://airforce.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • No CAA record

    airforce.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    airforce.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    airforce.com was registered in Jan 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2031

    airforce.com is registered until Jan 2031.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 452 words of copy

    The homepage carries about 452 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “APPLY NOW”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Apply Now”, “Air Force Reserve” and “Air Force Reserve Benefits”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

1 to fix90
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Clarity and Reddit Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager | Microsoft Clarity

Company

Founded
1947
Headquarters
The Pentagon

Upkeep, stack, hiring and company data from programmable.info

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