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airtechniques.com website review

Visit site (opens in a new tab)Reviewed 30 October 202639 issues · 102 checks

This review found 39 issues worth fixing on airtechniques.com, 14 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s1.2 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.1 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.4 s
Aug 15, 20261.8 s
Aug 22, 20261.6 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.9 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20263.1 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
112 ms87 msMay 9Oct 2493 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026103 ms
May 16, 202696 ms
May 23, 202695 ms
May 30, 202693 ms
Jun 6, 202696 ms
Jun 13, 2026102 ms
Jun 20, 2026107 ms
Jun 27, 2026105 ms
Jul 4, 202698 ms
Jul 11, 2026103 ms
Jul 18, 2026105 ms
Jul 25, 2026109 ms
Aug 1, 2026109 ms
Aug 8, 2026102 ms
Aug 15, 202695 ms
Aug 22, 202695 ms
Aug 29, 202690 ms
Sep 5, 202693 ms
Sep 12, 202695 ms
Sep 19, 202697 ms
Sep 26, 202698 ms
Oct 3, 202695 ms
Oct 10, 202693 ms
Oct 17, 202694 ms
Oct 24, 202693 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of airtechniques.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. airtechniques.com at 0.4 s0.4 s
  2. airtechniques.com at 0.9 s0.9 s
  3. airtechniques.com at 1.3 s1.3 s
  4. airtechniques.com at 1.7 s1.7 s
  5. airtechniques.com at 2.1 s2.1 s
  6. airtechniques.com at 2.6 s2.6 s
  7. airtechniques.com at 3.0 s3.0 s
  8. airtechniques.com at 3.4 s3.4 s

airtechniques.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix49
  • Reduce unused JavaScript

    3.9 s · 895 KiB

    About 895 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

  • Render-blocking requests

    3.0 s

    43 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Reduce unused CSS

    1.1 s · 206 KiB

    About 206 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Hubspot and others), adding 1.5 MB and 1.0 s of main-thread time.

  • Google CDN adds 488 ms

    488 ms

    Google CDN costs a phone 488 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 295 ms

    295 ms

    Google Tag Manager costs a phone 295 ms of main-thread work and 468 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 210 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    112 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (112 KiB).

  • Legacy JavaScript

    45 KiB

    Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    39 KiB

    1 image could be 39 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 9.0 s

    9.0 s

    The first text or image appears after 9.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 9.0 s

    9.0 s

    Your largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Paving the way with compelling, reliable dental products, e…”.

  • Time to Interactive: 20.0 s

    20.0 s

    The page becomes fully interactive after 20.0 s. Good is under 3.8 s.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 354 ms

    354 ms

    Scripts block taps and scrolling for 354 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 103 ms to 93 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.2 MB in 124 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 124 requests on a phone: scripts 1.8 MB (58), fonts 574 KiB (7) and other files 357 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8992
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 60 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9279
  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “Air Techniques - Best Dental Equipment Manufacturer- Latest Innovations”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (18 characters)

    Your meta description is only 18 characters: “... Air Techniques”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 196 internal links, 6 external

    The homepage links to 196 pages on airtechniques.com and 6 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Advancing the dental industry with the latest equipment innovations”.

  • Canonical URL set

    The canonical URL is https://www.airtechniques.com/home/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.airtechniques.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (754 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 15 pages share a meta description

    /product-category, /featured, /dental-mechanical-room, /teamyellow, /pediatric-dental-merchandise and /provecta-3d-prime-referral and 9 others use the same meta description. A description written for each page earns more clicks.

  • 1 page slow to respond

    /pediatric-dental-merchandise took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 130 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8885
  • 13 small tap targets

    13 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Invalid or unexpected token”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://instagram.com/airtechniquesinc.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (airtechniques.com).

  • Valid certificate (58 days left)

    The certificate from Google Trust Services · WE1 verifies for airtechniques.com and is valid for another 58 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://airtechniques.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    airtechniques.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    airtechniques.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    airtechniques.com was registered in Nov 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2030

    airtechniques.com is registered until Nov 2030.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 4 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 297 words of copy

    The homepage carries about 297 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “Request a Quote”, “Amalgam Certificate Request” and “Product demo request”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Email authentication

2 to fix65
  • SPF does not block other senders (no all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=airtechniques.com.spf.hornetdmarc.com”.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Microsoft Clarity (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • 1 plugin is behind its latest release.ays-popup-box 6.4.3 → 6.4.5

Stack

CMS
WordPress 7.1.4
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Company

Employees
171

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on airtechniques.com, including 19 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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