Website review, no card needed
allofresh.id website review
Visit site (opens in a new tab)Reviewed 19 October 202635 issues · 98 checks
This review found 35 issues worth fixing on allofresh.id, 9 of them high impact, across 98 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #59,376 of 81,127 reviewed websitesbeats 23%
- #32,639 of 40,057 online storesbeats 15%
- #302 of 601 Magento storesbeats 46%
Closest competitors among Magento stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 3.2 s |
| May 2, 2026 | 3.2 s |
| May 9, 2026 | 3.3 s |
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.8 s |
| Jun 13, 2026 | 4.0 s |
| Jun 20, 2026 | 4.1 s |
| Jun 27, 2026 | 4.2 s |
| Jul 4, 2026 | 4.5 s |
| Jul 11, 2026 | 5.1 s |
| Jul 18, 2026 | 5.4 s |
| Jul 25, 2026 | 5.7 s |
| Aug 1, 2026 | 5.7 s |
| Aug 8, 2026 | 6.1 s |
| Aug 15, 2026 | 6.9 s |
| Aug 22, 2026 | 7.5 s |
| Aug 29, 2026 | 7.8 s |
| Sep 5, 2026 | 7.5 s |
| Sep 12, 2026 | 6.7 s |
| Sep 19, 2026 | 6.3 s |
| Sep 26, 2026 | 6.0 s |
| Oct 3, 2026 | 5.8 s |
| Oct 10, 2026 | 5.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 173 ms |
| May 2, 2026 | 173 ms |
| May 9, 2026 | 174 ms |
| May 16, 2026 | 180 ms |
| May 23, 2026 | 189 ms |
| May 30, 2026 | 201 ms |
| Jun 6, 2026 | 212 ms |
| Jun 13, 2026 | 226 ms |
| Jun 20, 2026 | 234 ms |
| Jun 27, 2026 | 236 ms |
| Jul 4, 2026 | 304 ms |
| Jul 11, 2026 | 411 ms |
| Jul 18, 2026 | 513 ms |
| Jul 25, 2026 | 586 ms |
| Aug 1, 2026 | 585 ms |
| Aug 8, 2026 | 589 ms |
| Aug 15, 2026 | 604 ms |
| Aug 22, 2026 | 632 ms |
| Aug 29, 2026 | 658 ms |
| Sep 5, 2026 | 698 ms |
| Sep 12, 2026 | 736 ms |
| Sep 19, 2026 | 751 ms |
| Sep 26, 2026 | 777 ms |
| Oct 3, 2026 | 762 ms |
| Oct 10, 2026 | 747 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
3.9 s
4.9 s
5.9 s
6.9 s
7.9 s
allofresh.id does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 55
55/100Your mobile performance score is 55 (desktop: 91). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
650 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Reduce initial server response time
609 msReduce initial server response time. Google estimates savings of 609 ms on a phone.
Document request latency
600 msThe HTML itself could arrive about 600 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce unused JavaScript
300 ms · 109 KiBAbout 109 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Server response: 709 ms
709 msYour server takes 709 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 84 ms. During a long task the page ignores taps.
Reduce unused CSS
18 KiBAbout 18 KiB of CSS is downloaded but never applied on this page.
2 third-party services on the page
2 third-party services load with your homepage (YouTube and Google Fonts), adding 143 KiB and 0 ms of main-thread time.
Use efficient cache lifetimes
12 KiB1 file is served with short cache lifetimes, so returning visitors download them again (12 KiB).
Phones get a much slower page than desktops
Desktop scores 91 but mobile only 55. A gap that wide usually means heavy scripts and images that hit phones hardest.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Improve image delivery
6 KiB1 image could be 6 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 433 ms of it running JavaScript. That is comfortably low.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Cumulative Layout Shift: 0.359
0.359The layout shifts by 0.359 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 4.8 s
4.8 sYour largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Kebutuhan rumah tangga dalam genggaman Belanja kebutuhan ke…”.
Speed Index: 5.9 s
5.9 sVisually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 336% slower for real visitors
+336%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 173 ms to 747 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 79% slower for real visitors
+79%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.2 s to 5.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Time to Interactive: 4.8 s
4.8 sThe page becomes fully interactive after 4.8 s. Good is under 3.8 s.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user INP: 141 ms
141 msReal visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user TTFB: 709 ms
709 msReal visitors wait 709 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.2 g of CO₂ per visit
0.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.23 g of CO₂e: 27.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 824 KiB in 132 requests
824 KiBYour homepage downloads 824 KiB in 132 requests on a phone: HTML 355 KiB (1), scripts 302 KiB (119) and fonts 125 KiB (3). That is a lean page.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://allofresh.id/sitemap.xml, so Google discovers your pages only by following links.
Only 1 internal link
The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
4 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Belanja online kebutuhan bulanan rumah tangga kini lebih mudah dan cepat. Beli produk segar hingga sembako berkualitas,…”.
One H1 headline
Your main headline reads: “Kebutuhan rumah tangga dalam genggaman”.
Title: 60 characters
Your title is a healthy 60 characters: “Allofresh: Belanja Online Kebutuhan Rumah Tangga Murah Lebay”.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (601 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/blog has no meta description, so Google writes the search snippet from whatever text it finds.
1 internal page checked
We fetched 1 page linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 1 page we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
4 small tap targets
4 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.
4 low-resolution images
4 images are served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 link through redirect chains
1 link go through two or more redirects, for example https://allofresh.id/blog.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
9 checks passed
Served over HTTPS
The homepage is served over HTTPS (allofresh.id).
Valid certificate (77 days left)
The certificate from Google Trust Services · WE1 verifies for allofresh.id and is valid for another 77 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://allofresh.id redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 3 links work
All 3 links checked from your homepage (1 internal, 2 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
No CAA record
allofresh.id has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
allofresh.id's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 4 years old
4 yearsallofresh.id was registered in Jan 2022 through PT JC Indonesia. An established domain carries more trust with email providers and search engines.
Registered until Jan 2027
allofresh.id is registered until Jan 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 600 words of copy
The homepage carries about 600 words of visible text.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be allofresh.id is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:ncfp.asia -all”.
DKIM signing found
A DKIM key is published (selector “google” and “mail”), so receivers can verify mail really came from you.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- Framework
- Vue.js
- E-commerce
- Magento
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 35 issues on allofresh.id, including 17 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.