Website review, no card needed

allofresh.id logo

allofresh.id website review

Visit site (opens in a new tab)Reviewed 19 October 202635 issues · 98 checks

This review found 35 issues worth fixing on allofresh.id, 9 of them high impact, across 98 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
8.5 s2.5 sApr 25Oct 105.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20263.2 s
May 2, 20263.2 s
May 9, 20263.3 s
May 16, 20263.3 s
May 23, 20263.4 s
May 30, 20263.6 s
Jun 6, 20263.8 s
Jun 13, 20264.0 s
Jun 20, 20264.1 s
Jun 27, 20264.2 s
Jul 4, 20264.5 s
Jul 11, 20265.1 s
Jul 18, 20265.4 s
Jul 25, 20265.7 s
Aug 1, 20265.7 s
Aug 8, 20266.1 s
Aug 15, 20266.9 s
Aug 22, 20267.5 s
Aug 29, 20267.8 s
Sep 5, 20267.5 s
Sep 12, 20266.7 s
Sep 19, 20266.3 s
Sep 26, 20266.0 s
Oct 3, 20265.8 s
Oct 10, 20265.8 s
Real-visitor tap response (INP)75th percentile, phones
868 ms82 msApr 25Oct 10747 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026173 ms
May 2, 2026173 ms
May 9, 2026174 ms
May 16, 2026180 ms
May 23, 2026189 ms
May 30, 2026201 ms
Jun 6, 2026212 ms
Jun 13, 2026226 ms
Jun 20, 2026234 ms
Jun 27, 2026236 ms
Jul 4, 2026304 ms
Jul 11, 2026411 ms
Jul 18, 2026513 ms
Jul 25, 2026586 ms
Aug 1, 2026585 ms
Aug 8, 2026589 ms
Aug 15, 2026604 ms
Aug 22, 2026632 ms
Aug 29, 2026658 ms
Sep 5, 2026698 ms
Sep 12, 2026736 ms
Sep 19, 2026751 ms
Sep 26, 2026777 ms
Oct 3, 2026762 ms
Oct 10, 2026747 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of allofresh.id (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. allofresh.id at 1.0 s1.0 s
  2. allofresh.id at 2.0 s2.0 s
  3. allofresh.id at 3.0 s3.0 s
  4. allofresh.id at 3.9 s3.9 s
  5. allofresh.id at 4.9 s4.9 s
  6. allofresh.id at 5.9 s5.9 s
  7. allofresh.id at 6.9 s6.9 s
  8. allofresh.id at 7.9 s7.9 s

allofresh.id does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix55
  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55 (desktop: 91). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Reduce initial server response time

    609 ms

    Reduce initial server response time. Google estimates savings of 609 ms on a phone.

  • Document request latency

    600 ms

    The HTML itself could arrive about 600 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce unused JavaScript

    300 ms · 109 KiB

    About 109 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Server response: 709 ms

    709 ms

    Your server takes 709 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 84 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page.

  • 2 third-party services on the page

    2 third-party services load with your homepage (YouTube and Google Fonts), adding 143 KiB and 0 ms of main-thread time.

  • Use efficient cache lifetimes

    12 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (12 KiB).

  • Phones get a much slower page than desktops

    Desktop scores 91 but mobile only 55. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    6 KiB

    1 image could be 6 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 433 ms of it running JavaScript. That is comfortably low.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Cumulative Layout Shift: 0.359

    0.359

    The layout shifts by 0.359 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Kebutuhan rumah tangga dalam genggaman Belanja kebutuhan ke…”.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 336% slower for real visitors

    +336%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 173 ms to 747 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 79% slower for real visitors

    +79%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.2 s to 5.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Time to Interactive: 4.8 s

    4.8 s

    The page becomes fully interactive after 4.8 s. Good is under 3.8 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user INP: 141 ms

    141 ms

    Real visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 709 ms

    709 ms

    Real visitors wait 709 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.2 g of CO₂ per visit

    0.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.23 g of CO₂e: 27.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 824 KiB in 132 requests

    824 KiB

    Your homepage downloads 824 KiB in 132 requests on a phone: HTML 355 KiB (1), scripts 302 KiB (119) and fonts 125 KiB (3). That is a lean page.

Accessibility

3 to fixGoogle 9294
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10083
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://allofresh.id/sitemap.xml, so Google discovers your pages only by following links.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

4 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Belanja online kebutuhan bulanan rumah tangga kini lebih mudah dan cepat. Beli produk segar hingga sembako berkualitas,…”.

  • One H1 headline

    Your main headline reads: “Kebutuhan rumah tangga dalam genggaman”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Allofresh: Belanja Online Kebutuhan Rumah Tangga Murah Lebay”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (601 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /blog has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 internal page checked

    We fetched 1 page linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 1 page we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 4 small tap targets

    4 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

  • 4 low-resolution images

    4 images are served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://allofresh.id/blog.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

9 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (allofresh.id).

  • Valid certificate (77 days left)

    The certificate from Google Trust Services · WE1 verifies for allofresh.id and is valid for another 77 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://allofresh.id redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 3 links work

    All 3 links checked from your homepage (1 internal, 2 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • No CAA record

    allofresh.id has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    allofresh.id's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 4 years old

    4 years

    allofresh.id was registered in Jan 2022 through PT JC Indonesia. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2027

    allofresh.id is registered until Jan 2027.

Content and conversion

5 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 600 words of copy

    The homepage carries about 600 words of visible text.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be allofresh.id is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:ncfp.asia -all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Stack

Framework
Vue.js
E-commerce
Magento

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 35 issues on allofresh.id, including 17 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25