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allview.ro website review
Visit site (opens in a new tab)Reviewed 19 October 202634 issues · 88 checks
This review found 34 issues worth fixing on allview.ro, 12 of them high impact, across 88 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #50,291 of 83,630 reviewed websitesbeats 35%
- #28,936 of 42,025 online storesbeats 26%
- #200 of 604 Magento storesbeats 62%
Closest competitors among Magento stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 3.9 s |
| May 2, 2026 | 4.1 s |
| May 9, 2026 | 4.3 s |
| May 16, 2026 | 4.6 s |
| May 23, 2026 | 4.4 s |
| May 30, 2026 | 4.4 s |
| Jun 6, 2026 | 4.3 s |
| Jun 13, 2026 | 4.2 s |
| Jun 20, 2026 | 4.0 s |
| Jun 27, 2026 | 4.0 s |
| Jul 4, 2026 | 4.1 s |
| Jul 11, 2026 | 4.1 s |
| Jul 18, 2026 | 4.1 s |
| Jul 25, 2026 | 4.1 s |
| Aug 1, 2026 | 4.1 s |
| Aug 8, 2026 | 4.1 s |
| Aug 15, 2026 | 4.1 s |
| Aug 22, 2026 | 4.2 s |
| Aug 29, 2026 | 4.2 s |
| Sep 5, 2026 | 4.3 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.4 s |
| Sep 26, 2026 | 4.5 s |
| Oct 3, 2026 | 4.5 s |
| Oct 10, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 146 ms |
| May 2, 2026 | 147 ms |
| May 9, 2026 | 144 ms |
| May 16, 2026 | 147 ms |
| May 23, 2026 | 146 ms |
| May 30, 2026 | 147 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 157 ms |
| Jul 11, 2026 | 160 ms |
| Jul 18, 2026 | 158 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 157 ms |
| Aug 8, 2026 | 156 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 148 ms |
| Aug 29, 2026 | 151 ms |
| Sep 5, 2026 | 151 ms |
| Sep 12, 2026 | 152 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 143 ms |
| Oct 10, 2026 | 142 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Avoid multiple page redirects
7.4 sThe page goes through 2 redirects before it starts loading, costing about 7.4 s. Link and advertise the final URL directly.
Reduce unused JavaScript
3.7 s · 512 KiBAbout 512 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.
Mobile performance score: 49
49/100Your mobile performance score is 49 (desktop: 42). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (allviewmobile.com, Google CDN and Google Tag Manager and others), adding 10.9 MB and 454 ms of main-thread time.
allviewmobile.com adds 154 ms
154 msallviewmobile.com costs a phone 154 ms of main-thread work and 10.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 360 ms. During a long task the page ignores taps.
Google CDN adds 150 ms
150 msGoogle CDN costs a phone 150 ms of main-thread work and 384 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
16 KiBAbout 16 KiB of CSS is downloaded but never applied on this page.
2 checks passed
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 742 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 10.0 s
10.0 sThe first text or image appears after 10.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 39.6 s
39.6 sYour largest element takes 39.6 s to render on a phone. Google's threshold for “good” is 2.5 s.
Time to Interactive: 42.2 s
42.2 sThe page becomes fully interactive after 42.2 s. Good is under 3.8 s.
Speed Index: 10.0 s
10.0 sVisually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 303 ms
303 msScripts block taps and scrolling for 303 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 146 ms to 142 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.9 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 150 ms
150 msReal visitors wait 150 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.6 s
0.6 sReal visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 245 ms
245 msReal visitors wait 245 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 17.4 MB in 149 requests
17.4 MBYour homepage downloads 17.4 MB in 149 requests on a phone: images 15.7 MB (64), scripts 1.2 MB (41) and other files 351 KiB (2). Under 2 MB keeps phones on slow connections fast.
About 4.9 g of CO₂ per visit
4.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.93 g of CO₂e: 591.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings skip levels
Headings skip levels (h1 → h4 and h3 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
10 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 13 WCAG 2.2 A/AA and best-practice rules on the phone render: 10 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.allview.ro/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at allview.ro/robots.txt, the first file search crawlers ask for.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
217 internal links, 39 external
The homepage links to 217 pages on allview.ro and 39 external pages.
3 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Allview iti ofera o gama larga de smartphone-uri, televizoare, tablete PC si gadgeturi, ce inglobeaza cele mai noi tehn…”.
One H1 headline
Your main headline reads: “Allview”.
Title: 52 characters
Your title is a healthy 52 characters: “Allview Romania - Traieste. Viseaza. Experimenteaza.”.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Other pages
7 pages share a meta description
/politica-cookie, /produse/telefoane/soul.html and /produse/telefoane/viper.html use the same meta description. A description written for each page earns more clicks.
5 pages without an H1
/solarenergy/allview-certus, /era, /era/horeca, /era-scale and /smart-refrigerator have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
/produse/telefoane/soul.html and /produse/telefoane/viper.html took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 158 found) and read each the way a search engine does.
6 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
5 of 5 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://www.diangi.ro/garantie.html (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (allview.ro).
Valid certificate (29 days left)
The certificate from Let's Encrypt · YR2 verifies for allview.ro and is valid for another 29 days.
http:// redirects to https
http://allview.ro redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
allview.ro has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 40 words
The homepage has only about 40 words of visible text; thin pages give Google and first-time buyers little to go on.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Contact”, “Contact service autorizat” and “[email protected]”.
2 short forms
2 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be allview.ro is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:86.122.118.32/28 ip4:109.103.225.16 ip4:86.125.99.11 ip4:89.33.25.73 mx include:spf.protection.outlook.com …”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It loads jQuery 1.7.2, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- E-commerce
- Magento
- Analytics
- Google Tag Manager
Company
- Founded
- 2002
- Headquarters
- Brașov
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 34 issues on allview.ro, including 12 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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