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alterationspecialists.com website review

Visit site (opens in a new tab)Reviewed 25 October 202634 issues · 107 checks

This review found 34 issues worth fixing on alterationspecialists.com, 9 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s691 msMay 2Oct 17901 ms
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.1 s
May 9, 20261.1 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.3 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20262.1 s
Jul 4, 20262.0 s
Jul 11, 20262.2 s
Jul 18, 20262.3 s
Jul 25, 20261.4 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.4 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.2 s
Oct 3, 20261.1 s
Oct 10, 20261.0 s
Oct 17, 2026901 ms
Real-visitor tap response (INP)75th percentile, phones
143 ms107 msMay 2Oct 17121 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026113 ms
May 9, 2026112 ms
May 16, 2026112 ms
May 23, 2026111 ms
May 30, 2026111 ms
Jun 6, 2026112 ms
Jun 13, 2026113 ms
Jun 20, 2026117 ms
Jun 27, 2026137 ms
Jul 4, 2026137 ms
Jul 11, 2026139 ms
Jul 18, 2026137 ms
Jul 25, 2026124 ms
Aug 1, 2026129 ms
Aug 8, 2026135 ms
Aug 15, 2026136 ms
Aug 22, 2026137 ms
Aug 29, 2026137 ms
Sep 5, 2026136 ms
Sep 12, 2026136 ms
Sep 19, 2026137 ms
Sep 26, 2026130 ms
Oct 3, 2026129 ms
Oct 10, 2026128 ms
Oct 17, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix52
  • Reduce unused JavaScript

    2.1 s · 359 KiB

    About 359 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52 (desktop: 79). Pages that score under 90 lose visitors before the first paint.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, TikTok and ContentSquare and others), adding 864 KiB and 713 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 72 KiB

    About 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 461 ms

    461 ms

    Google Tag Manager costs a phone 461 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 250 ms. During a long task the page ignores taps.

  • 1,918 HTML elements

    The page has 1,918 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • Improve image delivery

    35 KiB

    2 images could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 79 but mobile only 52. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    3 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (3 KiB).

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 12.4 s

    12.4 s

    Your largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Alteration Specialists”.

  • First Contentful Paint: 5.7 s

    5.7 s

    The first text or image appears after 5.7 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 12.5 s

    12.5 s

    The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

  • Speed Index: 7.5 s

    7.5 s

    Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 303 ms

    303 ms

    Scripts block taps and scrolling for 303 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 113 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 128 ms

    128 ms

    Real visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 462 ms

    462 ms

    Real visitors wait 462 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.1 MB in 120 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 120 requests on a phone: scripts 860 KiB (9), other files 678 KiB (71) and fonts 220 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (104 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 70.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9288
  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (53 elements)

    All page content should be contained by landmarks: 53 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8591
  • 6 H1 headlines

    There are 6 <h1> headlines (““Most Genius Tailor” – Vogue”, “We Make Clothes Fit. You Own the Moment.” and “The Perfect Fit On Your Wedding Day”). One clear main headline is easier for people and search engines.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 170 internal links, 23 external

    The homepage links to 170 pages on alterationspecialists.com and 23 external pages.

7 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Alts offers high-quality custom tailoring services in New York City and Tri-State area. We can accommodate same day & r…”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Expert Alterations NYC and Tri-State Area | Alts”.

  • Canonical URL set

    The canonical URL is https://www.alterationspecialists.com/.

  • Structured data in place

    Structured data found: ProfessionalService.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.alterationspecialists.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,700 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    /services and /custom-clothing-services have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10086
  • 17 small tap targets

    17 of 60 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (alterationspecialists.com).

  • Valid certificate (55 days left)

    The certificate from Let's Encrypt · YE1 verifies for alterationspecialists.com and is valid for another 55 days.

  • http:// redirects to https

    http://alterationspecialists.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 58 links work

    All 58 links checked from your homepage (40 internal, 18 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 20 days

    alterationspecialists.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • No CAA record

    alterationspecialists.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    alterationspecialists.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 12 years old

    12 years

    alterationspecialists.com was registered in Nov 2013 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

1 to fix94
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 2,773 words of copy

    The homepage carries about 2,773 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book Now” and “Book an Appointment”.

  • 29 calls to action

    The homepage has 29 calls to action, for example “Pricing”, “Shop” and “Book Now”.

  • 2 short forms

    2 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 265 testimonial or review blocks, 22 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 4 email links.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be alterationspecialists.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:servers.mcsv.net include:spf.protection.outlook.com include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
E-commerce
Magento / Adobe Commerce; Squarespace Commerce

Company

Employees
120
Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on alterationspecialists.com, including 13 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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