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alltrafficsolutions.com website review

Visit site (opens in a new tab)Reviewed 19 October 202641 issues · 111 checks

This review found 41 issues worth fixing on alltrafficsolutions.com, 14 of them high impact, across 111 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s1.9 sMay 2Oct 173.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.0 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.2 s
Aug 1, 20262.3 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.7 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.7 s
Sep 19, 20262.6 s
Sep 26, 20262.7 s
Oct 3, 20262.8 s
Oct 10, 20263.0 s
Oct 17, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
126 ms83 msMay 2Oct 17121 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202697 ms
May 9, 2026104 ms
May 16, 202696 ms
May 23, 202695 ms
May 30, 202692 ms
Jun 6, 202695 ms
Jun 13, 202696 ms
Jun 20, 202694 ms
Jun 27, 2026104 ms
Jul 4, 202697 ms
Jul 11, 202696 ms
Jul 18, 202699 ms
Jul 25, 202696 ms
Aug 1, 202698 ms
Aug 8, 2026101 ms
Aug 15, 2026105 ms
Aug 22, 2026103 ms
Aug 29, 202698 ms
Sep 5, 202694 ms
Sep 12, 202688 ms
Sep 19, 202688 ms
Sep 26, 202695 ms
Oct 3, 2026104 ms
Oct 10, 2026118 ms
Oct 17, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix56
  • Render-blocking requests

    4.7 s

    36 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.

  • Improve image delivery

    2.8 s · 1.2 MB

    10 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.8 s faster on a phone.

  • Reduce unused JavaScript

    1.4 s · 564 KiB

    About 564 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 50). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 1,015 KiB and 834 ms of main-thread time.

  • Google Tag Manager adds 446 ms

    446 ms

    Google Tag Manager costs a phone 446 ms of main-thread work and 596 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    302 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (302 KiB).

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 999 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify JavaScript

    150 ms · 11 KiB

    11 KiB could be saved by minifying JavaScript.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 152 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 16.0 s

    16.0 s

    Your largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 18.6 s

    18.6 s

    The page becomes fully interactive after 18.6 s. Good is under 3.8 s.

  • First Contentful Paint: 5.3 s

    5.3 s

    The first text or image appears after 5.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 257 ms

    257 ms

    Scripts block taps and scrolling for 257 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 97 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.027

    0.027

    The layout barely moves while loading (CLS 0.027, good is under 0.1).

Images and page weight

3 to fix60
  • 1 image over 500 KB

    ATS-TAPCO-Brand.jpg weighs 581 KiB. On a phone connection a single image that size takes seconds.

  • Page weight: 3.9 MB in 114 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 114 requests on a phone: images 2.2 MB (18), scripts 1.3 MB (57) and fonts 217 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (581 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (89 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 132.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7488
  • Invalid ARIA attributes

    8 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (50 elements)

    All page content should be contained by landmarks: 50 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h6, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 2 H1 headlines

    There are 2 <h1> headlines (“Your Road Ahead with Traffic Management Solutions” and “Your Road Ahead with Traffic Management Solutions”). One clear main headline is easier for people and search engines.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 114 internal links, 28 external

    The homepage links to 114 pages on alltrafficsolutions.com and 28 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “The leading traffic management solutions provider of portable radar speed and variable message signs that collect traff…”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Traffic Management Solutions | All Traffic Solutions”.

  • Canonical URL set

    The canonical URL is https://www.alltrafficsolutions.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.alltrafficsolutions.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (949 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    /work-with-us/emergency-management has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /purchase-options has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /products/speedalert took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 3 broken images

    3 images failed to load on a phone, for example https://www.alltrafficsolutions.com/.

  • 4 small tap targets

    4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix92
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (alltrafficsolutions.com).

  • Valid certificate (39 days left)

    The certificate from Let's Encrypt · YR2 verifies for alltrafficsolutions.com and is valid for another 39 days.

  • http:// redirects to https

    http://alltrafficsolutions.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (28 internal, 15 external) answered without errors.

Domain and trust

  • DNSSEC is off

    alltrafficsolutions.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 24 years old

    24 years

    alltrafficsolutions.com was registered in Jul 2002 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only buypass.no, sectigo.com, letsencrypt.org and ssl.com to issue certificates for alltrafficsolutions.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jul 2028

    alltrafficsolutions.com is registered until Jul 2028.

Content and conversion

3 to fix79
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 17 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 596 words of copy

    The homepage carries about 596 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE” and “GET A QUOTE”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Contact”, “get a quote” and “learn more”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel, Hotjar, HubSpot and LinkedIn Insight.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx a include:_spf.alltrafficsolutions_com._d.easydmarc.pro ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • It runs WordPress 7.1.2; the current release is 7.1.3.

Stack

CMS
WordPress 7.1.2
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager | Hotjar

Upkeep, stack, hiring and company data from programmable.info

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