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allysonsflowers.com website review

Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 80 checks

This review found 33 issues worth fixing on allysonsflowers.com, 13 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.4 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.5 s
Jul 4, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.5 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.1 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.8 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
79 ms60 msMay 23Nov 771 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202666 ms
May 30, 202665 ms
Jun 6, 202662 ms
Jun 13, 202663 ms
Jun 20, 202670 ms
Aug 8, 202662 ms
Aug 15, 202670 ms
Aug 22, 202671 ms
Aug 29, 202675 ms
Sep 5, 202677 ms
Sep 12, 202672 ms
Sep 19, 202670 ms
Sep 26, 202669 ms
Oct 3, 202669 ms
Oct 10, 202663 ms
Oct 17, 202670 ms
Oct 24, 202669 ms
Oct 31, 202673 ms
Nov 7, 202671 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of allysonsflowers.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. allysonsflowers.com at 0.4 s0.4 s
  2. allysonsflowers.com at 0.8 s0.8 s
  3. allysonsflowers.com at 1.1 s1.1 s
  4. allysonsflowers.com at 1.5 s1.5 s
  5. allysonsflowers.com at 1.9 s1.9 s
  6. allysonsflowers.com at 2.3 s2.3 s
  7. allysonsflowers.com at 2.6 s2.6 s
  8. allysonsflowers.com at 3.0 s3.0 s

Speed

10 to fix47
  • Reduce unused JavaScript

    4.7 s · 568 KiB

    About 568 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Render-blocking requests

    3.5 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Improve image delivery

    2.9 s · 608 KiB

    10 images could be 608 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Clarity and others), adding 1.2 MB and 655 ms of main-thread time.

  • Reduce unused CSS

    600 ms · 100 KiB

    About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google CDN adds 297 ms

    297 ms

    Google CDN costs a phone 297 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 199 ms

    199 ms

    Google Tag Manager costs a phone 199 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 21 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.6 s

    8.6 s

    The first text or image appears after 8.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 17.7 s

    17.7 s

    Your largest element takes 17.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Autumn's Blooms, Nature's Symphony... Shop our Fall Collect…”.

  • Time to Interactive: 17.7 s

    17.7 s

    The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.197

    0.197

    The layout shifts by 0.197 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 66 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 71 ms

    71 ms

    Real visitors wait 71 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 63 ms

    63 ms

    Scripts block the page for only 63 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.1 MB in 99 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 99 requests on a phone: scripts 1.4 MB (50), images 923 KiB (15) and other files 365 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (153 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (110 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8994
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10075
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (24 characters)

    Your title is only 24 characters: “Home | Allyson's Flowers”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (196 characters)

    Your meta description is 196 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 48 internal links, 2 external

    The homepage links to 48 pages on allysonsflowers.com and 2 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://allysonsflowers.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://allysonsflowers.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://allysonsflowers.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (335 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 14 pages share a meta description

    https://allysonsflowers.com/product-category/any-occasion, https://allysonsflowers.com/product-category/thanksgiving, https://allysonsflowers.com/product-category/fall-flowers, https://allysonsflowers.com/product-category/christmas, https://allysonsflowers.com/product-category/new-baby and https://allysonsflowers.com/product-category/anniversary and 8 others use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=28484257&tm=gtm002&Ver=2&mid=694b5243-15e8-446d-86c4-8e665ff1145e&bo=1&sid=7572bd90ddaa11f1b9f6eb68ed2d9ca9&vid=7572a330ddaa11f1900097d5b5fa0edd&vids=1&msclkid=N&gtm_t.

  • 5 small tap targets

    5 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'outerHTML')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 299 words of copy

    The homepage carries about 299 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “SHOP NOW” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at allysonsflowers.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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