alpenswisstools.com website review

A phone's processor spends 5.0 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

7 third-party services load with your homepage (Hotjar, Shopify and Yotpo and others), adding 315 KiB and 895 ms of main-thread time.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

Hotjar costs a phone 672 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

12 long tasks block the main thread while loading, the longest for 363 ms. During a long task the page ignores taps.

6 images could be 326 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

The page has 1,754 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 27 KiB of JavaScript is downloaded but never used on this page.

5 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

Scripts block taps and scrolling for 344 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 2.4 MB in 154 requests on a phone: images 1.3 MB (28), other files 535 KiB (35) and scripts 398 KiB (48). Under 2 MB keeps phones on slow connections fast.

3 images further down the page (116 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 82.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

[role="img"] and [role="image"] elements must have alternative text: 6 elements on the page fail this check, rated serious by axe-core.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

21 visible links have no text or label, so screen readers cannot say where they go.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 83 characters, so Google will cut it off around 60: “Manual and electric pruning shears, saws, hedge shears, loppers – Alpen Swiss Tools”.

Your meta description is 209 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 129 pages on alpenswisstools.com and 8 external pages.

https://www.alpenswisstools.com/collections/electro, https://www.alpenswisstools.com/collections/novelties, https://www.alpenswisstools.com/collections/personal-protection-equipment, https://www.alpenswisstools.com/collections/spareparts-wildhorn-32 and https://www.alpenswisstools.com/collections/spareparts-wildhorn-40 have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

Social proof on the homepage: 36 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 526 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 14 cookies (measured from a US location before any click).

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.