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alrifai.com website review
Visit site (opens in a new tab)Reviewed 19 October 202643 issues · 99 checks
This review found 43 issues worth fixing on alrifai.com, 20 of them high impact, across 99 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66D- #74,261 of 81,485 reviewed websitesbeats 7%
- #38,492 of 40,337 online storesbeats 4%
- #1,876 of 2,108 WooCommerce storesbeats 9%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 5.3 s |
| May 9, 2026 | 5.5 s |
| May 16, 2026 | 5.1 s |
| May 23, 2026 | 5.0 s |
| May 30, 2026 | 4.8 s |
| Jun 6, 2026 | 4.6 s |
| Jun 13, 2026 | 5.1 s |
| Jun 20, 2026 | 5.0 s |
| Jun 27, 2026 | 5.2 s |
| Jul 4, 2026 | 5.1 s |
| Jul 11, 2026 | 5.3 s |
| Jul 18, 2026 | 5.4 s |
| Jul 25, 2026 | 5.4 s |
| Aug 1, 2026 | 5.6 s |
| Aug 8, 2026 | 5.3 s |
| Aug 15, 2026 | 5.1 s |
| Aug 22, 2026 | 5.4 s |
| Aug 29, 2026 | 5.3 s |
| Sep 5, 2026 | 5.5 s |
| Sep 12, 2026 | 5.6 s |
| Sep 19, 2026 | 5.3 s |
| Sep 26, 2026 | 5.2 s |
| Oct 3, 2026 | 5.2 s |
| Oct 10, 2026 | 5.3 s |
| Oct 17, 2026 | 5.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 190 ms |
| May 16, 2026 | 170 ms |
| May 23, 2026 | 162 ms |
| May 30, 2026 | 156 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 152 ms |
| Jun 20, 2026 | 154 ms |
| Jul 11, 2026 | 156 ms |
| Aug 15, 2026 | 174 ms |
| Sep 5, 2026 | 196 ms |
| Sep 12, 2026 | 188 ms |
| Sep 26, 2026 | 172 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Avoid multiple page redirects
57.0 sThe page goes through 2 redirects before it starts loading, costing about 57.0 s. Link and advertise the final URL directly.
Reduce unused JavaScript
23.2 s · 3.8 MBAbout 3.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 23.2 s faster on a phone.
Main-thread work: 23.1 s
A phone's processor spends 23.1 s on main-thread work while loading, 8.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 27
27/100Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,292 HTML elements
The page has 5,292 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 983 ms. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and WordPress and others), adding 1.8 MB and 633 ms of main-thread time.
YouTube adds 447 ms
447 msYouTube costs a phone 447 ms of main-thread work and 967 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
300 ms · 48 KiB48 KiB could be saved by minifying JavaScript.
Google Tag Manager adds 120 ms
120 msGoogle Tag Manager costs a phone 120 ms of main-thread work and 434 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
WordPress adds 60 ms
60 msWordPress costs a phone 60 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify CSS
22 KiB22 KiB could be saved by minifying CSS.
Reduce unused CSS
21 KiBAbout 21 KiB of CSS is downloaded but never applied on this page.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.3 s
4.3 sReal visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.6 s
3.6 sReal visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 24.9 s
24.9 sThe first text or image appears after 24.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 67.9 s
67.9 sYour largest element takes 67.9 s to render on a phone. Google's threshold for “good” is 2.5 s.
Speed Index: 29.7 s
29.7 sVisually, the page fills in at 29.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 74.8 s
74.8 sThe page becomes fully interactive after 74.8 s. Good is under 3.8 s.
Total Blocking Time: 2.4 s
2.4 sScripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.
Real-user INP: 304 ms
304 msReal visitors wait 304 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 190 ms to 172 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 5.3 s to 5.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 504 ms
504 msReal visitors wait 504 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
Images and page weight
Page weight: 11.5 MB in 1,312 requests
11.5 MBYour homepage downloads 11.5 MB in 1,312 requests on a phone: scripts 7.1 MB (287), images 1.8 MB (286) and other files 1.3 MB (618). Under 2 MB keeps phones on slow connections fast.
About 3.3 g of CO₂ per visit
3.27 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.27 g of CO₂e: 392.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (3 elements)
Images must have alternative text: 3 elements on the page fail this check, rated critical by axe-core.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
121 links without text
121 visible links have no text or label, so screen readers cannot say where they go.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (20 characters)
Your title is only 20 characters: “Home - Rifai Lebanon”. Between 30 and 65 characters leaves room to say what you do and for whom.
4 H1 headlines
There are 4 <h1> headlines (“Local Delivery”, “Click & Collect” and “Customer support”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
720 internal links, 10 external
The homepage links to 720 pages on alrifai.com and 10 external pages.
5 checks passed
Meta description: 116 characters
Your meta description is 116 characters: “Explore Al Rifai’s premium Lebanese nuts, seeds, and mixes for authentic flavors and quality delivered to your door.”.
Canonical URL set
The canonical URL is https://www.alrifai.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://alrifai.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,414 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 102 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
103 small tap targets
103 of 211 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Uncaught TurnstileError: [Cloudflare Turnstile] Error: 400020.”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://fr.alrifai.com/product-category/nuts-seeds/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (alrifai.com).
Valid certificate (120 days left)
The certificate from DigiCert Inc · Thawte TLS RSA CA G1 verifies for alrifai.com and is valid for another 120 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://alrifai.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
Domain expires in 3 days
alrifai.com is registered until Oct 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.
No CAA record
alrifai.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
alrifai.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 28 years old
28 yearsalrifai.com was registered in Oct 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,608 words of copy
The homepage carries about 1,608 words of visible text.
4 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Login / Register”, “Contact Us” and “Shop”.
4 short forms
4 short forms (3 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 124 testimonial or review blocks and 258 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:101sye64k1.powerspf.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
56 other companies contacted
Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 6.8.11; the current release is 7.1.3.
- 4 plugins are behind their latest release.wt-smart-coupons-for-woocommerce 2.2.6 → 2.3.2 · cleantalk-spam-protect 6.70.1 → 6.90 · contact-form-7 6.1.4 → 6.2.2 · simple-cloudflare-turnstile 1.2 → 1.44.0
Stack
- CMS
- WordPress 6.8.11
- Framework
- React
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 43 issues on alrifai.com, including 21 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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