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amano.com website review
Visit site (opens in a new tab)Reviewed 2 November 202638 issues · 82 checks
This review found 38 issues worth fixing on amano.com, 6 of them high impact, across 82 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #49,399 of 88,897 reviewed websitesbeats 39%
- #29,674 of 46,289 online storesbeats 31%
- #313 of 717 BigCommerce storesbeats 48%
Closest competitors among BigCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 92 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 94 ms |
| Jun 13, 2026 | 86 ms |
| Aug 15, 2026 | 107 ms |
| Aug 22, 2026 | 107 ms |
| Aug 29, 2026 | 98 ms |
| Sep 5, 2026 | 98 ms |
| Sep 12, 2026 | 89 ms |
| Sep 19, 2026 | 91 ms |
| Sep 26, 2026 | 88 ms |
| Oct 3, 2026 | 87 ms |
| Oct 10, 2026 | 94 ms |
| Oct 17, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Vimeo and others), adding 7.6 MB and 862 ms of main-thread time.
Improve image delivery
900 ms · 534 KiB7 images could be 534 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Reduce unused JavaScript
1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page.
Mobile performance score: 71
71/100Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.
Vimeo adds 90 ms
90 msVimeo costs a phone 90 ms of main-thread work and 5.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
600 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Google Tag Manager adds 475 ms
475 msGoogle Tag Manager costs a phone 475 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Bigcommerce adds 84 ms
84 msBigcommerce costs a phone 84 ms of main-thread work and 951 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 140 ms
140 msGoogle CDN costs a phone 140 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 71 KiBAbout 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 197 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
106 KiB10 files are served with short cache lifetimes, so returning visitors download them again (106 KiB).
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 17.7 s
17.7 sThe page becomes fully interactive after 17.7 s. Good is under 3.8 s.
Real-user CLS: 0.20
0.20For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 956 ms
956 msReal visitors wait 956 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.9 s
3.9 sYour largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Amano Cincinnati Inc”.
Speed Index: 4.6 s
4.6 sVisually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.156
0.156The layout shifts by 0.156 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 304 ms
304 msScripts block taps and scrolling for 304 ms in total while the page loads. Good is under 200 ms.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 92 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 7.6 MB in 73 requests
7.6 MBYour homepage downloads 7.6 MB in 73 requests on a phone: other files 4.6 MB (20), scripts 2.1 MB (28) and images 760 KiB (14). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
83 KiB1 image is downloaded at several times the size a phone draws it, for example 1500x520.jpg at 1,500 px wide, shown at 350 px. Resized copies would save about 83 KiB.
5 images below the first screen load straight away
5 images further down the page (370 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images in older formats
3 images (436 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.2 g of CO₂ per visit
2.16 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.16 g of CO₂e: 258.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (5 characters)
Your title is only 5 characters: “Amano”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
65 internal links, 1 external
The homepage links to 65 pages on amano.com and 1 external page.
5 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Find best deals on Amano time clocks, ribbons, time cards and software. Price Matching. Same Day Shipping. Types: Biome…”.
One H1 headline
Your main headline reads: “Amano Store Logo”.
Canonical URL set
The canonical URL is https://amano.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://amano.com/xmlsitemap.php.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (450 words), so crawlers that don't run JavaScript still read it.
Other pages
14 pages without a meta description
/store, /time-clocks-document-stamps, /ta-software-terminal-packages, /time-guardian-cloud-attendance-software, /store/supplies-accessories and /resources and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
11 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 371 words of copy
The homepage carries about 371 words of visible text.
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Contact Us”, “Register” and “Subscribe”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at amano.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- BigCommerce
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Bigcommerce Inc.
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on amano.com, including 20 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.