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amprogo.com website review

Visit site (opens in a new tab)Reviewed 20 October 202634 issues · 82 checks

This review found 34 issues worth fixing on amprogo.com, 11 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of amprogo.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. amprogo.com at 0.4 s0.4 s
  2. amprogo.com at 0.8 s0.8 s
  3. amprogo.com at 1.1 s1.1 s
  4. amprogo.com at 1.5 s1.5 s
  5. amprogo.com at 1.9 s1.9 s
  6. amprogo.com at 2.3 s2.3 s
  7. amprogo.com at 2.6 s2.6 s
  8. amprogo.com at 3.0 s3.0 s

Speed

9 to fix40
  • Improve image delivery

    8.8 s · 2.3 MB

    13 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.8 s faster on a phone.

  • Render-blocking requests

    1.0 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Use efficient cache lifetimes

    750 ms · 444 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (444 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Google CDN and Google Maps and others), adding 4.9 MB and 577 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 632 KiB

    About 632 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • website-files.com adds 15 ms

    15 ms

    website-files.com costs a phone 15 ms of main-thread work and 3.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 114 ms

    114 ms

    Google CDN costs a phone 114 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LiveChat adds 46 ms

    46 ms

    LiveChat costs a phone 46 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 9 KiB

    9 KiB could be saved by minifying CSS.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 814 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix31
  • Largest Contentful Paint: 15.9 s

    15.9 s

    Your largest element takes 15.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BROWSE PRODUCTS GO BROWSE START A DESIGN GO DESIGN”.

  • Time to Interactive: 21.5 s

    21.5 s

    The page becomes fully interactive after 21.5 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.675

    0.675

    The layout shifts by 0.675 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 234 ms

    234 ms

    Scripts block taps and scrolling for 234 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

1 to fix70
  • Page weight: 5.3 MB in 107 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 107 requests on a phone: images 3.4 MB (33), scripts 1.6 MB (46) and fonts 198 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (204 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (281 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 179.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8790
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10077
  • Title is long (73 characters)

    Your title is 73 characters, so Google will cut it off around 60: “AMPRO - Custom T Shirts, Polos, Screen Printing & Embroidery Philadelphia”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 16 H1 headlines

    There are 16 <h1> headlines (“BROWSE PRODUCTS”, “START A DESIGN” and “CUSTOM SCREEN PRINTING AND EMBROIDERY ON APPAREL …”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 37 internal links, 19 external

    The homepage links to 37 pages on amprogo.com and 19 external pages.

3 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Ampro is one of the largest screenprinting & embroidery facilities on the East Coast- specializing in apparel programs.…”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ampromade.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://ampromade.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (411 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://ampromade.com/products/ampro-specials and https://ampromade.com/hybrid have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    https://ampromade.com/browse-by-brand has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
  • 6 low-resolution images

    6 images are served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    12 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix78
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 28 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • About 329 words of copy

    The homepage carries about 329 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Start a Design”, “Shop Tour” and “CONTACT US”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 4 of them by other companies (measured from a US location before any click).

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at amprogo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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