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amtrak.com website review
Visit site (opens in a new tab)Reviewed 12 October 202658 issues · 120 checks
This review found 58 issues worth fixing on amtrak.com, 28 of them high impact, across 120 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
59FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 2.0 s |
| Apr 25, 2026 | 2.1 s |
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 555 ms |
| Apr 25, 2026 | 577 ms |
| May 2, 2026 | 592 ms |
| May 9, 2026 | 602 ms |
| May 16, 2026 | 597 ms |
| May 23, 2026 | 596 ms |
| May 30, 2026 | 592 ms |
| Jun 6, 2026 | 596 ms |
| Jun 13, 2026 | 598 ms |
| Jun 20, 2026 | 603 ms |
| Jun 27, 2026 | 609 ms |
| Jul 4, 2026 | 610 ms |
| Jul 11, 2026 | 605 ms |
| Jul 18, 2026 | 597 ms |
| Jul 25, 2026 | 598 ms |
| Aug 1, 2026 | 620 ms |
| Aug 8, 2026 | 656 ms |
| Aug 15, 2026 | 694 ms |
| Aug 22, 2026 | 728 ms |
| Aug 29, 2026 | 730 ms |
| Sep 5, 2026 | 738 ms |
| Sep 12, 2026 | 738 ms |
| Sep 19, 2026 | 740 ms |
| Sep 26, 2026 | 744 ms |
| Oct 3, 2026 | 736 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.0 s
4.9 s
5.7 s
6.5 s
amtrak.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
13.7 s · 9.5 MB139 files are served with short cache lifetimes, so returning visitors download them again (9.5 MB).
Reduce unused JavaScript
8.3 s · 4.7 MBAbout 4.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.3 s faster on a phone.
Improve image delivery
3.1 s · 7.8 MB13 images could be 7.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.1 s faster on a phone.
Google Tag Manager adds 6.4 s
6.4 sGoogle Tag Manager costs a phone 6.4 s of main-thread work and 5.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
5.4 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.4 s.
Main-thread work: 30.1 s
A phone's processor spends 30.1 s on main-thread work while loading, 20.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
1.9 s · 738 KiBAbout 738 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Minify JavaScript
1.4 s · 301 KiB301 KiB could be saved by minifying JavaScript.
Mobile performance score: 3
3/100Your mobile performance score is 3 (desktop: 22). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and nextit.com and others), adding 7.4 MB and 8.6 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 4.6 s. During a long task the page ignores taps.
Facebook adds 480 ms
480 msFacebook costs a phone 480 ms of main-thread work and 276 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 385 ms
385 msGoogle CDN costs a phone 385 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
nextit.com adds 410 ms
410 msnextit.com costs a phone 410 ms of main-thread work and 442 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Dynatrace adds 406 ms
406 msDynatrace costs a phone 406 ms of main-thread work and 141 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,938 HTML elements
The page has 1,938 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 69 KiBPolyfills for old browsers add 69 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 1.1 s
1.1 sReal visitors wait 1.1 s for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.32
0.32For real visitors the layout shifts by 0.32 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 30.2 s
30.2 sYour largest element takes 30.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Book Flex Fares & Travel With Ease Fully refundable and no …”.
Speed Index: 21.8 s
21.8 sVisually, the page fills in at 21.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 13.1 s
13.1 sScripts block taps and scrolling for 13.1 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 106.5 s
106.5 sThe page becomes fully interactive after 106.5 s. Good is under 3.8 s.
First Contentful Paint: 6.5 s
6.5 sThe first text or image appears after 6.5 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.562
0.562The layout shifts by 0.562 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) got 31% slower for real visitors
+31%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 555 ms to 736 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 556 ms
556 msReal visitors wait 556 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 21.2 MB in 455 requests
21.2 MBYour homepage downloads 21.2 MB in 455 requests on a phone: scripts 10.8 MB (146), images 8.6 MB (107) and other files 919 KiB (175). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 2.3 MB together. On a phone connection a single image that size takes seconds.
7 images in older formats
7 images (3.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images far larger than shown
360 KiB2 images are downloaded at several times the size a phone draws them, for example original at 2,000 px wide, shown at 328 px. Resized copies would save about 360 KiB.
2 images below the first screen load straight away
2 images further down the page (545 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 6.0 g of CO₂ per visit
6.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.01 g of CO₂e: 720.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
5 elements use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 9 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
101 internal links, 16 external
The homepage links to 101 pages on amtrak.com and 16 external pages.
7 checks passed
Meta description: 126 characters
Your meta description is 126 characters: “Book your Amtrak train and bus tickets today by choosing from over 30 U.S. train routes and 500 destinations in North A…”.
One H1 headline
Your main headline reads: “Book Flex Fares & Travel With Ease”.
Title: 42 characters
Your title is a healthy 42 characters: “Train Tickets, Schedules & Routes | Amtrak”.
Canonical URL set
The canonical URL is https://www.amtrak.com/home.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.amtrak.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,567 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
/plan-your-trip is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
/plan-your-trip has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
3 broken images
3 images failed to load on a phone, for example https://ib.adnxs.com/px?consent=1&id=1578347&t=1.
14 small tap targets
14 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
10 third-party cookies
10 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “require is not defined”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 redirects before the homepage
Opening https://amtrak.com goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (amtrak.com).
Valid certificate (137 days left)
The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for amtrak.com and is valid for another 137 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://amtrak.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 56 links work
All 56 links checked from your homepage (40 internal, 16 external) answered without errors.
Domain and trust
No CAA record
amtrak.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
amtrak.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 31 years old
31 yearsamtrak.com was registered in Feb 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2030
amtrak.com is registered until Feb 2030.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
A 8-field form
Your longest form asks for 8 fields (0 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 479 words of copy
The homepage carries about 479 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BOOK” and “Learn More”.
19 calls to action
The homepage has 19 calls to action, for example “BOOK”, “Join” and “JOIN NOW”.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be amtrak.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:70.33.172.36 ip4:174.129.192.189 ip4:174.129.8.146 ip4:12.7.225.18 ip4:12.7.225.39 ip4:12.7.224.10 ip4:85.23…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “k2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 6 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
41 cookies set on arrival
41Opening the homepage sets 41 cookies (measured from a US location before any click).
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
Stack
- Framework
- jQuery
Company
- Employees
- 20,000
- Founded
- 1971
- Headquarters
- Washington Union Station
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 58 issues on amtrak.com, including 27 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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