apoella.com website review

About 501 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

A phone's processor spends 5.5 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,056 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 1.1 MB and 1.0 s of main-thread time.

Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 484 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 286 ms. During a long task the page ignores taps.

Clarity costs a phone 255 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 102 ms of main-thread work and 433 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

19 files are served with short cache lifetimes, so returning visitors download them again (150 KiB).

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 20 KiB of CSS is downloaded but never applied on this page.

2 images could be 10 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 381 ms in total while the page loads. Good is under 200 ms.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 106 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 260 requests on a phone: scripts 1.0 MB (55), other files 955 KiB (160) and images 493 KiB (34). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 89.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Some lists contain elements other than list items, which screen readers announce wrongly.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“” and “Apoella Lifestyle Beach Concept Stores”). One clear main headline is easier for people and search engines.

Your meta description is 276 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (BreadcrumbList and Organization) but with 3 problems, for example “Organization: url is not an absolute URL ("apoella.com")”.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 568 pages on apoella.com and 8 external pages.

/collections/athleisure-collection, /collections/beach-collection and /collections/resort-collection have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.

60 of 154 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 errors were logged to the browser console while the page loaded, for example “$ is not a function”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

apoella.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

apoella.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 79 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 926 words of visible text.

apoella.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

DMARC is set to p=none, so mail pretending to be apoella.com is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.