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apoftattoo.com website review
Visit site (opens in a new tab)Reviewed 8 November 202631 issues · 83 checks
This review found 31 issues worth fixing on apoftattoo.com, 9 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #30,886 of 108,858 reviewed websitesbeats 66%
- #20,614 of 61,765 online storesbeats 60%
- #19,944 of 56,365 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 934 ms |
| May 23, 2026 | 895 ms |
| May 30, 2026 | 872 ms |
| Jun 6, 2026 | 851 ms |
| Jun 13, 2026 | 900 ms |
| Jun 20, 2026 | 892 ms |
| Jun 27, 2026 | 912 ms |
| Jul 4, 2026 | 921 ms |
| Jul 11, 2026 | 878 ms |
| Jul 18, 2026 | 904 ms |
| Jul 25, 2026 | 915 ms |
| Aug 1, 2026 | 924 ms |
| Aug 8, 2026 | 952 ms |
| Aug 15, 2026 | 951 ms |
| Aug 22, 2026 | 956 ms |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 972 ms |
| Oct 17, 2026 | 996 ms |
| Oct 24, 2026 | 1.0 s |
| Oct 31, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 102 ms |
| May 23, 2026 | 102 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 103 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 103 ms |
| Jul 4, 2026 | 102 ms |
| Jul 11, 2026 | 95 ms |
| Jul 18, 2026 | 95 ms |
| Jul 25, 2026 | 96 ms |
| Aug 1, 2026 | 95 ms |
| Aug 8, 2026 | 95 ms |
| Aug 15, 2026 | 95 ms |
| Aug 22, 2026 | 94 ms |
| Aug 29, 2026 | 95 ms |
| Sep 5, 2026 | 98 ms |
| Sep 12, 2026 | 98 ms |
| Sep 19, 2026 | 96 ms |
| Sep 26, 2026 | 96 ms |
| Oct 3, 2026 | 91 ms |
| Oct 10, 2026 | 92 ms |
| Oct 17, 2026 | 89 ms |
| Oct 24, 2026 | 92 ms |
| Oct 31, 2026 | 90 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.1 s · 215 KiBAbout 215 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Improve image delivery
850 ms · 153 KiB5 images could be 153 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Evidon, Klaviyo and Clarity and others), adding 665 KiB and 800 ms of main-thread time.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 498 ms. During a long task the page ignores taps.
Evidon adds 454 ms
454 msEvidon costs a phone 454 ms of main-thread work and 72 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,953 HTML elements
The page has 1,953 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 134 ms
134 msKlaviyo costs a phone 134 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 47 KiBPolyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Use efficient cache lifetimes
100 ms · 44 KiB16 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.3 s
14.3 sYour largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use technologies to personalize and enhance your experie…”.
Time to Interactive: 14.3 s
14.3 sThe page becomes fully interactive after 14.3 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 508 ms
508 msScripts block taps and scrolling for 508 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 102 ms to 90 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.5 MB in 278 requests
2.5 MBYour homepage downloads 2.5 MB in 278 requests on a phone: scripts 964 KiB (100), images 703 KiB (34) and other files 686 KiB (88). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
APOF-SeptTopPiecesMain_Mobile_Banner.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images below the first screen load straight away
2 images further down the page (169 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.7 g of CO₂ per visit
0.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 85.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
18 buttons without a name
18 buttons have no accessible name, so screen readers announce just “button”.
33 text elements with low contrast
33 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
35 links without text
35 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
One H1 headline
Your <h1> is empty.
214 internal links, 6 external
The homepage links to 214 pages on apoftattoo.com and 6 external pages.
6 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Pound of Flesh Practice Tattoo. Hand Run out of flesh to practice tattoos on? No space left on your own body? No friend…”.
Title: 35 characters
Your title is a healthy 35 characters: “A Pound Of Flesh – A Pound of Flesh”.
Canonical URL set
The canonical URL is https://apoftattoo.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://apoftattoo.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,146 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://apoftattoo.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://apoftattoo.com/collections/all, https://apoftattoo.com/pages/shipping-policy, https://apoftattoo.com/collections/backpieces, https://apoftattoo.com/collections/tattooable-pierceable-head and https://apoftattoo.com/collections/lips have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
2 checks passed
Tap targets are thumb-sized
47 of 56 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 746 words of copy
The homepage carries about 746 words of visible text.
5 checks passed
14 calls to action
The homepage has 14 calls to action, for example “Shop All”, “Shop by Color” and “Contact”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at apoftattoo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Judge Me Reviews · Powerful Form Builder
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Vue.js
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on apoftattoo.com, including 14 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.