apol.de website review

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Cloudflare CDN and Google/Doubleclick Ads and others), adding 566 KiB and 565 ms of main-thread time.

Google Tag Manager costs a phone 535 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 135 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 340 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 260 ms. During a long task the page ignores taps.

About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (20 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.4 s. Good is under 3.8 s.

Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

Scripts block taps and scrolling for 394 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 158 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Banner_Black-Month_mobile.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 54.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

40 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is only 26 characters: “apol | LOOK GOOD - DO GOOD”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 212 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 138 pages on apol.de and 10 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/products/merino and /products/merino-fine all use the title “apol MERINO MÜTZE | 100% wasserdicht + seidiges Innenfutter | schwarz”. Search engines can't tell which page to show for a search, so each competes with the others.

/pages/black-month, /de-us/collections/wunsch, /de-us/collections/bundles, /de-us/products/bag, /de-us/pages/faq and /de-us/pages/standorte and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

/products/merino and /products/merino-fine use the same meta description. A description written for each page earns more clicks.

Your homepage links to 5 pages by a URL that isn't their canonical one, for example /products/merino, whose canonical is /de-us/products/merino. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/products/merino, /products/merino-fine, /products/beanie, /products/wool-trucker, /pages/black-month and /de-us/collections/wunsch and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

11 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example https://apol.de/de-us/account.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

apol.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 384 words of visible text.

DMARC is set to p=none, so mail pretending to be apol.de is still delivered. Add a report address, check the reports, then move to quarantine.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.