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applitrack.com website review
Visit site (opens in a new tab)Reviewed 12 October 202632 issues · 83 checks
This review found 32 issues worth fixing on applitrack.com, 11 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 2.6 s |
| Apr 25, 2026 | 2.6 s |
| May 2, 2026 | 2.7 s |
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.9 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 230 ms |
| Apr 25, 2026 | 223 ms |
| May 2, 2026 | 217 ms |
| May 9, 2026 | 220 ms |
| May 16, 2026 | 222 ms |
| May 23, 2026 | 228 ms |
| May 30, 2026 | 229 ms |
| Jun 6, 2026 | 227 ms |
| Jun 13, 2026 | 228 ms |
| Jun 20, 2026 | 227 ms |
| Jun 27, 2026 | 229 ms |
| Jul 4, 2026 | 227 ms |
| Jul 11, 2026 | 219 ms |
| Jul 18, 2026 | 214 ms |
| Jul 25, 2026 | 219 ms |
| Aug 1, 2026 | 228 ms |
| Aug 8, 2026 | 235 ms |
| Aug 15, 2026 | 249 ms |
| Aug 22, 2026 | 260 ms |
| Aug 29, 2026 | 261 ms |
| Sep 5, 2026 | 261 ms |
| Sep 12, 2026 | 258 ms |
| Sep 19, 2026 | 260 ms |
| Sep 26, 2026 | 252 ms |
| Oct 3, 2026 | 237 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.8 s
2.3 s
2.7 s
3.2 s
3.6 s
Speed
Reduce unused JavaScript
4.4 s · 758 KiBAbout 758 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.
Render-blocking requests
4.2 s24 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.
Use efficient cache lifetimes
1.7 s · 334 KiB17 files are served with short cache lifetimes, so returning visitors download them again (334 KiB).
Reduce unused CSS
1.2 s · 189 KiBAbout 189 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 42
42/100Your mobile performance score is 42 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
800 ms · 366 KiB4 images could be 366 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Wistia, Optanon and Accessibe Accessibility Overlay and others), adding 1.5 MB and 975 ms of main-thread time.
Wistia adds 511 ms
511 msWistia costs a phone 511 ms of main-thread work and 812 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,715 HTML elements
The page has 1,715 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
200 ms · 46 KiBPolyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Minify CSS
29 KiB29 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 10.4 s
10.4 sThe first text or image appears after 10.4 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 20.3 s
20.3 sYour largest element takes 20.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The new Frontline Recruiting & Hiring helps school district…”.
Time to Interactive: 21.1 s
21.1 sThe page becomes fully interactive after 21.1 s. Good is under 3.8 s.
Speed Index: 10.4 s
10.4 sVisually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 229 ms
229 msReal visitors wait 229 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.14
0.14For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 372 ms
372 msScripts block taps and scrolling for 372 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.141
0.141The layout shifts by 0.141 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 230 ms to 237 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 3.1 MB in 130 requests
3.1 MBYour homepage downloads 3.1 MB in 130 requests on a phone: scripts 1.7 MB (65), fonts 546 KiB (7) and images 474 KiB (14). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (100 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 34 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
144 internal links, 11 external
The homepage links to 144 pages on applitrack.com and 11 external pages.
8 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “What’s New Introducing the New Frontline Recruiting & Hiring A more connected recruiting experience built for K–12 dist…”.
One H1 headline
Your main headline reads: “K-12 Recruiting & Hiring Software Built for School Districts”.
Title: 41 characters
Your title is a healthy 41 characters: “Recruiting & Hiring | Frontline Education”.
Canonical URL set
The canonical URL is https://www.frontlineeducation.com/school-hcm-software/recruiting-hiring/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.frontlineeducation.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,553 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (22 KiB, 151 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“`StorageType.persistent` is deprecated. Please use standardized `navigator.storage` instead.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “jQuery is not defined”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,439 words of copy
The homepage carries about 1,439 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get Started”.
8 calls to action
The homepage has 8 calls to action, for example “Learn More”, “Get Started” and “Contact”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and Microsoft Clarity.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at applitrack.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on applitrack.com, including 22 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.