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arazmarket.az website review

Visit site (opens in a new tab)Reviewed 26 October 202656 issues · 108 checks

This review found 56 issues worth fixing on arazmarket.az, 26 of them high impact, across 108 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s2.9 sMay 9Oct 244.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.1 s
May 16, 20264.1 s
May 23, 20263.7 s
May 30, 20263.3 s
Jun 6, 20263.2 s
Jun 13, 20263.1 s
Jun 20, 20263.2 s
Jun 27, 20263.2 s
Jul 4, 20263.2 s
Jul 11, 20263.2 s
Jul 18, 20263.3 s
Jul 25, 20263.5 s
Aug 1, 20263.9 s
Aug 8, 20264.2 s
Aug 15, 20263.9 s
Aug 22, 20263.8 s
Aug 29, 20263.7 s
Sep 5, 20263.8 s
Sep 12, 20264.0 s
Sep 19, 20264.1 s
Sep 26, 20264.1 s
Oct 3, 20264.2 s
Oct 10, 20264.3 s
Oct 17, 20264.2 s
Oct 24, 20264.1 s
Real-visitor tap response (INP)75th percentile, phones
276 ms200 msMay 9Oct 24216 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026263 ms
May 16, 2026267 ms
May 23, 2026259 ms
May 30, 2026247 ms
Jun 6, 2026237 ms
Jun 13, 2026232 ms
Jun 20, 2026234 ms
Jun 27, 2026238 ms
Jul 4, 2026237 ms
Jul 11, 2026230 ms
Jul 18, 2026225 ms
Jul 25, 2026215 ms
Aug 1, 2026209 ms
Aug 8, 2026209 ms
Aug 15, 2026216 ms
Aug 22, 2026222 ms
Aug 29, 2026220 ms
Sep 5, 2026216 ms
Sep 12, 2026213 ms
Sep 19, 2026210 ms
Sep 26, 2026210 ms
Oct 3, 2026223 ms
Oct 10, 2026224 ms
Oct 17, 2026219 ms
Oct 24, 2026216 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

14 to fix35
  • Improve image delivery

    5.5 s · 14.6 MB

    35 images could be 14.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.5 s faster on a phone.

  • Reduce unused JavaScript

    1.9 s · 368 KiB

    About 368 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.7 s · 424 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (424 KiB).

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35 (desktop: 41). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, whelp.co and Google Tag Manager and others), adding 1.9 MB and 745 ms of main-thread time.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 376 ms. During a long task the page ignores taps.

  • Render-blocking requests

    350 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Legacy JavaScript

    300 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 261 ms

    261 ms

    Facebook costs a phone 261 ms of main-thread work and 279 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • whelp.co adds 248 ms

    248 ms

    whelp.co costs a phone 248 ms of main-thread work and 401 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 232 ms

    232 ms

    Google Tag Manager costs a phone 232 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,190 HTML elements

    The page has 2,190 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Instagram adds 0 ms

    0 ms

    Instagram costs a phone 0 ms of main-thread work and 891 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 388 ms

    388 ms

    Your server sent the HTML in 388 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.9 s

    5.9 s

    Real visitors wait 5.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.26

    0.26

    For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 57.8 s

    57.8 s

    Your largest element takes 57.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 18.5 s

    18.5 s

    Visually, the page fills in at 18.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 61.5 s

    61.5 s

    The page becomes fully interactive after 61.5 s. Good is under 3.8 s.

  • Total Blocking Time: 684 ms

    684 ms

    Scripts block taps and scrolling for 684 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 244 ms

    244 ms

    Real visitors wait 244 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.195

    0.195

    The layout shifts by 0.195 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.1 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Tap response (INP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 263 ms to 216 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

5 to fix14
  • Page weight: 17.6 MB in 149 requests

    17.6 MB

    Your homepage downloads 17.6 MB in 149 requests on a phone: images 16.1 MB (82), scripts 1.2 MB (38) and HTML 152 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 6 images over 500 KB

    6 images weigh 10.1 MB together. On a phone connection a single image that size takes seconds.

  • 11 images far larger than shown

    9.8 MB

    11 images are downloaded at several times the size a phone draws them, for example 01M318QEE0KT05KZXFXVG93B0J.webp at 5,403 px wide, shown at 224 px. Resized copies would save about 9.8 MB.

  • 10 images in older formats

    10 images (4.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    01M319FV3DYEM7N3ZFBRRXBVJ7.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 5.0 g of CO₂ per visit

    4.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.98 g of CO₂e: 598.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 7585
  • 41 buttons without a name

    41 buttons have no accessible name, so screen readers announce just “button”.

  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 23 text elements with low contrast

    23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (251 elements)

    All page content should be contained by landmarks: 251 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Alternative text of images should not be repeated as text (11 elements)

    Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8581
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (165 characters)

    Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 42 internal links, 19 external

    The homepage links to 42 pages on arazmarket.az and 19 external pages.

5 checks passed
  • Title: 38 characters

    Your title is a healthy 38 characters: “Araz supermarket | endirimli məhsullar”.

  • Canonical URL set

    The canonical URL is https://www.arazmarket.az/az/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.arazmarket.az/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    26%

    A phone browser shows 731 words, but the HTML your server sends has only 188. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

2 to fix80
  • 1 page without a title

    /az/news/araz-korporativ-hediyye-kartlari-699 has no <title>, so Google invents the link text in results.

  • 6 pages without a meta description

    /az/about-us, /az/news, /az/customer-support, /az/contact, /az/partnyor and /az/news/araz-korporativ-hediyye-kartlari-699 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages with very little text

    /az/stores, /az/campaigns, /az/projects, /az/contact and /az/discount-magazine have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 10 pages slow to respond

    /az/about-us, /az/projects, /az/news, /az/blog, /az/customer-support and /az/contact and 4 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://arazmarket.az/az.

  • 60 small tap targets

    60 of 208 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (arazmarket.az).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YR1 verifies for arazmarket.az and is valid for another 46 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://arazmarket.az redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 37 links work

    All 37 links checked from your homepage (22 internal, 15 external) answered without errors; 10 did not answer within 5 s.

Domain and trust

  • No CAA record

    arazmarket.az has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 731 words of copy

    The homepage carries about 731 words of visible text.

3 checks passed
  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager

Company

Employees
6,000
Founded
2011
Headquarters
Baku

Upkeep, stack, hiring and company data from programmable.info

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