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arazmarket.az website review
Visit site (opens in a new tab)Reviewed 26 October 202656 issues · 108 checks
This review found 56 issues worth fixing on arazmarket.az, 26 of them high impact, across 108 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
58FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.1 s |
| May 16, 2026 | 4.1 s |
| May 23, 2026 | 3.7 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 4.2 s |
| Aug 15, 2026 | 3.9 s |
| Aug 22, 2026 | 3.8 s |
| Aug 29, 2026 | 3.7 s |
| Sep 5, 2026 | 3.8 s |
| Sep 12, 2026 | 4.0 s |
| Sep 19, 2026 | 4.1 s |
| Sep 26, 2026 | 4.1 s |
| Oct 3, 2026 | 4.2 s |
| Oct 10, 2026 | 4.3 s |
| Oct 17, 2026 | 4.2 s |
| Oct 24, 2026 | 4.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 263 ms |
| May 16, 2026 | 267 ms |
| May 23, 2026 | 259 ms |
| May 30, 2026 | 247 ms |
| Jun 6, 2026 | 237 ms |
| Jun 13, 2026 | 232 ms |
| Jun 20, 2026 | 234 ms |
| Jun 27, 2026 | 238 ms |
| Jul 4, 2026 | 237 ms |
| Jul 11, 2026 | 230 ms |
| Jul 18, 2026 | 225 ms |
| Jul 25, 2026 | 215 ms |
| Aug 1, 2026 | 209 ms |
| Aug 8, 2026 | 209 ms |
| Aug 15, 2026 | 216 ms |
| Aug 22, 2026 | 222 ms |
| Aug 29, 2026 | 220 ms |
| Sep 5, 2026 | 216 ms |
| Sep 12, 2026 | 213 ms |
| Sep 19, 2026 | 210 ms |
| Sep 26, 2026 | 210 ms |
| Oct 3, 2026 | 223 ms |
| Oct 10, 2026 | 224 ms |
| Oct 17, 2026 | 219 ms |
| Oct 24, 2026 | 216 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
5.5 s · 14.6 MB35 images could be 14.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.5 s faster on a phone.
Reduce unused JavaScript
1.9 s · 368 KiBAbout 368 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Use efficient cache lifetimes
1.7 s · 424 KiB10 files are served with short cache lifetimes, so returning visitors download them again (424 KiB).
Mobile performance score: 35
35/100Your mobile performance score is 35 (desktop: 41). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Facebook, whelp.co and Google Tag Manager and others), adding 1.9 MB and 745 ms of main-thread time.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 376 ms. During a long task the page ignores taps.
Render-blocking requests
350 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Legacy JavaScript
300 ms · 24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Facebook adds 261 ms
261 msFacebook costs a phone 261 ms of main-thread work and 279 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
whelp.co adds 248 ms
248 mswhelp.co costs a phone 248 ms of main-thread work and 401 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 232 ms
232 msGoogle Tag Manager costs a phone 232 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,190 HTML elements
The page has 2,190 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Instagram adds 0 ms
0 msInstagram costs a phone 0 ms of main-thread work and 891 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 8 KiB8 KiB could be saved by minifying JavaScript.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 388 ms
388 msYour server sent the HTML in 388 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.9 s
5.9 sReal visitors wait 5.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.26
0.26For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 57.8 s
57.8 sYour largest element takes 57.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 18.5 s
18.5 sVisually, the page fills in at 18.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 61.5 s
61.5 sThe page becomes fully interactive after 61.5 s. Good is under 3.8 s.
Total Blocking Time: 684 ms
684 msScripts block taps and scrolling for 684 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 244 ms
244 msReal visitors wait 244 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 3.0 s
3.0 sReal visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.8 s
1.8 sReal visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.195
0.195The layout shifts by 0.195 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.1 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Tap response (INP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 263 ms to 216 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 17.6 MB in 149 requests
17.6 MBYour homepage downloads 17.6 MB in 149 requests on a phone: images 16.1 MB (82), scripts 1.2 MB (38) and HTML 152 KiB (1). Under 2 MB keeps phones on slow connections fast.
6 images over 500 KB
6 images weigh 10.1 MB together. On a phone connection a single image that size takes seconds.
11 images far larger than shown
9.8 MB11 images are downloaded at several times the size a phone draws them, for example 01M318QEE0KT05KZXFXVG93B0J.webp at 5,403 px wide, shown at 224 px. Resized copies would save about 9.8 MB.
10 images in older formats
10 images (4.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
01M319FV3DYEM7N3ZFBRRXBVJ7.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 5.0 g of CO₂ per visit
4.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.98 g of CO₂e: 598.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
41 buttons without a name
41 buttons have no accessible name, so screen readers announce just “button”.
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
23 text elements with low contrast
23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (251 elements)
All page content should be contained by landmarks: 251 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
Alternative text of images should not be repeated as text (11 elements)
Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (165 characters)
Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.
42 internal links, 19 external
The homepage links to 42 pages on arazmarket.az and 19 external pages.
5 checks passed
Title: 38 characters
Your title is a healthy 38 characters: “Araz supermarket | endirimli məhsullar”.
Canonical URL set
The canonical URL is https://www.arazmarket.az/az/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.arazmarket.az/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
26%A phone browser shows 731 words, but the HTML your server sends has only 188. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 page without a title
/az/news/araz-korporativ-hediyye-kartlari-699 has no <title>, so Google invents the link text in results.
6 pages without a meta description
/az/about-us, /az/news, /az/customer-support, /az/contact, /az/partnyor and /az/news/araz-korporativ-hediyye-kartlari-699 have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages with very little text
/az/stores, /az/campaigns, /az/projects, /az/contact and /az/discount-magazine have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
10 pages slow to respond
/az/about-us, /az/projects, /az/news, /az/blog, /az/customer-support and /az/contact and 4 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
5 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
1 broken image
1 image failed to load on a phone, for example https://arazmarket.az/az.
60 small tap targets
60 of 208 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (arazmarket.az).
Valid certificate (46 days left)
The certificate from Let's Encrypt · YR1 verifies for arazmarket.az and is valid for another 46 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://arazmarket.az redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 37 links work
All 37 links checked from your homepage (22 internal, 15 external) answered without errors; 10 did not answer within 5 s.
Domain and trust
No CAA record
arazmarket.az has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 731 words of copy
The homepage carries about 731 words of visible text.
3 checks passed
2 short forms
2 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
Company
- Employees
- 6,000
- Founded
- 2011
- Headquarters
- Baku
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 56 issues on arazmarket.az, including 26 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.