aspengreen.com website review

A phone's processor spends 7.7 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 5,358 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Freshchat, Google Tag Manager and Shopify and others), adding 3.0 MB and 1.5 s of main-thread time.

About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

28 files are served with short cache lifetimes, so returning visitors download them again (602 KiB).

Freshchat costs a phone 438 ms of main-thread work and 795 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

17 long tasks block the main thread while loading, the longest for 433 ms. During a long task the page ignores taps.

Google Tag Manager costs a phone 294 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 233 ms of main-thread work and 875 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 149 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

LoyaltyLion costs a phone 82 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 images could be 141 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

About 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 31.6 s. Good is under 3.8 s.

Your largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

Real visitors wait 982 ms for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 499 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 172 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 7.8 MB in 554 requests on a phone: images 3.0 MB (100), scripts 3.0 MB (241) and other files 1.2 MB (170). Under 2 MB keeps phones on slow connections fast.

10 images weigh 5.9 MB together. On a phone connection a single image that size takes seconds.

39 images (13.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images further down the page (299 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.21 g of CO₂e: 264.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 elements use ARIA attributes their role does not allow, which confuses screen readers.

7 tap targets are too small or too close together to hit reliably with a finger.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

scope attribute should be used correctly: 5 elements on the page fail this check, rated moderate by axe-core.

36 visible links have no text or label, so screen readers cannot say where they go.

Table header text should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

The homepage links to 183 pages on aspengreen.com and 11 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.aspengreen.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.aspengreen.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.aspengreen.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.aspengreen.com/collections/bolo, https://www.aspengreen.com/pages/bliss-munchies and https://www.aspengreen.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=2c678469-5488-45dd-8192-a62f5d0fcce1&referrer=&landingpage=https%3A%2F%2Fwww.aspengreen.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 579 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.