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assemblyai.com website review
Visit site (opens in a new tab)Reviewed 24 October 202628 issues · 100 checks
This review found 28 issues worth fixing on assemblyai.com, 7 of them high impact, across 100 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for AssemblyAI
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.0 s |
| May 9, 2026 | 3.9 s |
| May 16, 2026 | 3.8 s |
| May 23, 2026 | 3.7 s |
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 3.8 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.8 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.6 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.8 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 5.2 s |
| Oct 3, 2026 | 5.6 s |
| Oct 10, 2026 | 6.0 s |
| Oct 17, 2026 | 6.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 273 ms |
| May 9, 2026 | 270 ms |
| May 16, 2026 | 270 ms |
| May 23, 2026 | 265 ms |
| May 30, 2026 | 261 ms |
| Jun 6, 2026 | 255 ms |
| Jun 13, 2026 | 248 ms |
| Jun 20, 2026 | 248 ms |
| Jun 27, 2026 | 253 ms |
| Jul 4, 2026 | 257 ms |
| Jul 11, 2026 | 259 ms |
| Jul 18, 2026 | 256 ms |
| Jul 25, 2026 | 255 ms |
| Aug 1, 2026 | 261 ms |
| Aug 8, 2026 | 264 ms |
| Aug 15, 2026 | 272 ms |
| Aug 22, 2026 | 265 ms |
| Aug 29, 2026 | 262 ms |
| Sep 5, 2026 | 255 ms |
| Sep 12, 2026 | 247 ms |
| Sep 19, 2026 | 250 ms |
| Sep 26, 2026 | 235 ms |
| Oct 3, 2026 | 227 ms |
| Oct 10, 2026 | 223 ms |
| Oct 17, 2026 | 222 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
assemblyai.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.4 s · 274 KiBAbout 274 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Use efficient cache lifetimes
900 ms · 162 KiB26 files are served with short cache lifetimes, so returning visitors download them again (162 KiB).
Mobile performance score: 55
55/100Your mobile performance score is 55 (desktop: 74). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Optanon and datadoghq-browser-agent.com and others), adding 661 KiB and 749 ms of main-thread time.
Improve image delivery
786 KiB2 images could be 786 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 404 ms
404 msGoogle Tag Manager costs a phone 404 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 261 ms. During a long task the page ignores taps.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Font display
250 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).
Render-blocking requests
200 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 200 ms.
Reduce unused CSS
18 KiBAbout 18 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
4 KiB4 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 22.5 s
22.5 sThe first text or image appears after 22.5 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 31.0 s
31.0 sYour largest element takes 31.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By clicking “Accept Cookies”, you agree to the storing of c…”.
Speed Index: 22.5 s
22.5 sVisually, the page fills in at 22.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 31.2 s
31.2 sThe page becomes fully interactive after 31.2 s. Good is under 3.8 s.
Largest content (LCP) got 54% slower for real visitors
+54%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.0 s to 6.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 120 ms
120 msReal visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 652 ms
652 msReal visitors wait 652 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 273 ms to 222 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 9.2 MB in 113 requests
9.2 MBYour homepage downloads 9.2 MB in 113 requests on a phone: fonts 3.9 MB (5), media 3.4 MB (1) and images 949 KiB (30). Under 2 MB keeps phones on slow connections fast.
About 2.6 g of CO₂ per visit
2.60 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.60 g of CO₂e: 311.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 122 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
301 internal links, 8 external
The homepage links to 301 pages on assemblyai.com and 8 external pages.
7 checks passed
Meta description: 121 characters
Your meta description is 121 characters: “With AssemblyAI's industry-leading Speech AI models, transcribe speech to text and extract insights from your voice dat…”.
One H1 headline
Your main headline reads: “Voice AI infrastructure for builders”.
Title: 58 characters
Your title is a healthy 58 characters: “AssemblyAI | AI models to transcribe and understand speech”.
Canonical URL set
The canonical URL is https://www.assemblyai.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.assemblyai.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,517 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (4 KiB, 31 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
/products has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 link through redirect chains
1 link go through two or more redirects, for example https://reddit.com/r/assemblyai.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (assemblyai.com).
Valid certificate (66 days left)
The certificate from Let's Encrypt · YR1 verifies for assemblyai.com and is valid for another 66 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://assemblyai.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors.
Domain and trust
Domain expires in 60 days
assemblyai.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.
DNSSEC is off
assemblyai.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 9 years old
9 yearsassemblyai.com was registered in Dec 2016 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only globalsign.com, letsencrypt.org, pki.goog and sectigo.com to issue certificates for assemblyai.com, so a mis-issued certificate from anyone else is refused.
Content and conversion
Thin social proof
Social proof on the homepage: 108 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 667 words of copy
The homepage carries about 667 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE” and “GET STARTED”.
34 calls to action
The homepage has 34 calls to action, for example “Learn more”, “Call Analytics” and “Pricing”.
Analytics in place
Analytics detected: Vercel Analytics.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.assemblyai_com._d.easydmarc.pro ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and LinkedIn Insight (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Astro
- Analytics
- Segment
- Hosting
- Vercel
Hiring
- Hiring
- 18 open roles
- Teams
- Sales (6), Engineering (4), Customer Experience (3), People Ops (2)
- Job board
- greenhouse
- Careers page
- www.assemblyai.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on assemblyai.com, including 13 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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