asuresoftware.com website review

About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

21 files are served with short cache lifetimes, so returning visitors download them again (686 KiB).

Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.5 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (arcade.software, Google CDN and Hubspot and others), adding 5.0 MB and 2.6 s of main-thread time.

9 images could be 871 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

arcade.software costs a phone 684 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 650 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Hubspot costs a phone 524 ms of main-thread work and 529 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 419 ms of main-thread work and 561 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 376 ms. During a long task the page ignores taps.

About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 84.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses cookies, web beacons, pixels, tags, and r…”.

The page becomes fully interactive after 95.7 s. Good is under 3.8 s.

Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 117 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

9 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 20.2 MB in 197 requests on a phone: images 14.3 MB (41), scripts 4.2 MB (96) and other files 748 KiB (31). Under 2 MB keeps phones on slow connections fast.

2 images weigh 13.6 MB together. On a phone connection a single image that size takes seconds.

1 image (13.0 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

6 images further down the page (846 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

2 images are downloaded at several times the size a phone draws them, for example image.png at 1,199 px wide, shown at 358 px. Resized copies would save about 126 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 5.73 g of CO₂e: 687.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 14 characters: “Asure Software”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 119 pages on asuresoftware.com and 11 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.asuresoftware.com/pricing and https://www.asuresoftware.com/pricing-plans all use the title “Pricing Plans – Asure Software”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.asuresoftware.com/pricing, https://www.asuresoftware.com/pricing-plans, https://www.asuresoftware.com/solutions-hub/payroll-and-hr, https://www.asuresoftware.com/solutions-hub/time-attendance, https://www.asuresoftware.com/solutions-hub/recruiting and https://www.asuresoftware.com/solutions-hub/benefits-administration and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.asuresoftware.com/pricing, whose canonical is https://www.asuresoftware.com/pricing-plans. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,172 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 24 cookies, 9 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.