aswcmerch.com website review

The page has 3,363 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 59 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 images could be 242 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

4 third-party services load with your homepage (Shopify, Klaviyo and shop.app and others), adding 396 KiB and 87 ms of main-thread time.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

About 14 KiB of CSS is downloaded but never applied on this page.

5 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

4 KiB JavaScript is shipped twice across bundles.

Your largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.3 s. Good is under 3.8 s.

Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Untitled_design_26.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images are downloaded at several times the size a phone draws them, for example 4_19da1cdb-954b-4f97-8d45-364121be3c84.png at 390 px wide, shown at 71 px. Resized copies would save about 72 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 65.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (2 elements).

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 42 pages on aswcmerch.com and 1 external page.

https://ocsmerch.com/pages/contact, https://ocsmerch.com/collections/2026-aswc-event-line, https://ocsmerch.com/pages/open-championships-merch, https://ocsmerch.com/collections/prgn, https://ocsmerch.com/pages/bid-winner-gear and https://ocsmerch.com/collections/cheer-retail and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://ocsmerch.com/pages/contact, https://ocsmerch.com/pages/open-championships-merch, https://ocsmerch.com/pages/bid-winner-gear and https://ocsmerch.com/pages/prep-rec-grand-nationals-merch have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

6 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

Social proof on the homepage: 56 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 563 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.