atomic.com website review

The page has 5,048 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 65 (desktop: 76). Pages that score under 90 lose visitors before the first paint.

21 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

A phone's processor spends 3.4 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Optanon, Shopify and site.com and others), adding 468 KiB and 189 ms of main-thread time.

16 files are served with short cache lifetimes, so returning visitors download them again (126 KiB).

About 219 KiB of JavaScript is downloaded but never used on this page.

2 images could be 33 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

7 long tasks block the main thread while loading, the longest for 121 ms. During a long task the page ignores taps.

About 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.

16 KiB JavaScript is shipped twice across bundles.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 9.7 s. Good is under 3.8 s.

Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 160 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 344 requests on a phone: other files 1.1 MB (177), scripts 821 KiB (99) and images 320 KiB (13). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

1 tap target is too small or too close together to hit reliably with a finger.

1 image has no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

6 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (1 element).

The homepage links to 342 pages on atomic.com and 18 external pages.

/en-us/collections/ato-men-skis-touring-skins took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 175 found) and read each the way a search engine does.

3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 link from your homepage to your own site is broken, for example https://www.atomic.com/en-us/collections/ato-men-skis-ski-poles (500).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

Opening https://atomic.com goes through 3 redirects before the homepage loads.

2 links go through two or more redirects, for example https://my.atomic.com/?locale=en&region_country=US&buyer_flags=eyJhbGciOiJIUzI1NiJ9.eyJpc3MiOiJhdG9taWNhZG1pbi5teXNob3BpZnkuY29tIiwiZmxhZ3MiOltdLCJleHAiOjE3OTM3ODA4MDYsIm5iZiI6MTc5MzE3NjAwNn0.0eD-yLEAxz3FT6yXb7PwRtgik44745FzPTzdWtjcmfw.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

atomic.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Your longest form asks for 18 fields (4 required). Every extra field lowers completion.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 705 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 7 cookies (measured from a US location before any click).

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.