atomicroastery.com website review

12 images could be 619 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

8 third-party services load with your homepage (rebuyengine.com, Clarity and Klaviyo and others), adding 1.2 MB and 642 ms of main-thread time.

A phone's processor spends 4.0 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

rebuyengine.com costs a phone 263 ms of main-thread work and 657 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 329 KiB of JavaScript is downloaded but never used on this page.

The page has 2,010 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

12 long tasks block the main thread while loading, the longest for 221 ms. During a long task the page ignores taps.

About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

8 files are served with short cache lifetimes, so returning visitors download them again (89 KiB).

Polyfills for old browsers add 70 KiB JavaScript that modern phones do not need.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

5 KiB could be saved by minifying CSS.

The page becomes fully interactive after 17.6 s. Good is under 3.8 s.

Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Holiday Blend 12 oz bag on a green background with leaves a…”.

Scripts block taps and scrolling for 415 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.4 MB in 316 requests on a phone: images 2.0 MB (47), scripts 1.1 MB (133) and other files 890 KiB (120). Under 2 MB keeps phones on slow connections fast.

11 images further down the page (462 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

17 elements hidden from screen readers can still receive keyboard focus.

Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

44 visible links have no text or label, so screen readers cannot say where they go.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 265 characters; Google truncates after about 160, so the end of your pitch is cut.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 96 pages on atomicroastery.com and 9 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/collections/gear has no meta description, so Google writes the search snippet from whatever text it finds.

/collections/shop-all-coffee, /collections/all-coffee, /collections/coffee-blends, /collections/single-origin-coffee, /collections/cold-brew-coffee and /collections/gear and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

/products/holiday-blend and /products/ethiopia-aricha took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

3 links go through two or more redirects, for example https://atomicroastery.com/account.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

atomicroastery.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

atomicroastery.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 292 words of visible text.

DMARC is set to p=none, so mail pretending to be atomicroastery.com is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.