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atpatelier.com website review

Visit site (opens in a new tab)Reviewed 9 November 202637 issues · 102 checks

This review found 37 issues worth fixing on atpatelier.com, 9 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.0 sMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.3 s
Oct 10, 20261.4 s
Oct 17, 20261.5 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
103 ms67 msMay 23Nov 778 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202686 ms
Jun 13, 202683 ms
Jun 20, 202682 ms
Jun 27, 202686 ms
Jul 4, 202675 ms
Jul 11, 202673 ms
Jul 18, 202673 ms
Jul 25, 202671 ms
Aug 1, 202674 ms
Aug 8, 202675 ms
Aug 15, 202671 ms
Aug 22, 202671 ms
Aug 29, 202671 ms
Sep 5, 202672 ms
Sep 12, 202679 ms
Sep 19, 202682 ms
Sep 26, 202693 ms
Oct 3, 202694 ms
Oct 10, 202694 ms
Oct 17, 202699 ms
Oct 24, 202692 ms
Oct 31, 202679 ms
Nov 7, 202678 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of atpatelier.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. atpatelier.com at 0.4 s0.4 s
  2. atpatelier.com at 0.9 s0.9 s
  3. atpatelier.com at 1.3 s1.3 s
  4. atpatelier.com at 1.7 s1.7 s
  5. atpatelier.com at 2.2 s2.2 s
  6. atpatelier.com at 2.6 s2.6 s
  7. atpatelier.com at 3.0 s3.0 s
  8. atpatelier.com at 3.5 s3.5 s

atpatelier.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix37
  • Reduce unused JavaScript

    2.3 s · 400 KiB

    About 400 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 1.4 MB and 1.0 s of main-thread time.

  • Improve image delivery

    500 ms · 410 KiB

    15 images could be 410 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Render-blocking requests

    650 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Use efficient cache lifetimes

    550 ms · 96 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (96 KiB).

  • Shopify adds 344 ms

    344 ms

    Shopify costs a phone 344 ms of main-thread work and 564 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 306 ms

    306 ms

    Google Tag Manager costs a phone 306 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 264 ms

    264 ms

    Klaviyo costs a phone 264 ms of main-thread work and 503 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • 1,648 HTML elements

    The page has 1,648 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    20 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 17.0 s

    17.0 s

    Your largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses cookies to ensure you get the best experi…”.

  • Cumulative Layout Shift: 1

    1

    The layout shifts by 1 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 329 ms

    329 ms

    Scripts block taps and scrolling for 329 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 78 ms

    78 ms

    Real visitors wait 78 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 621 ms

    621 ms

    Real visitors wait 621 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 283 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 283 requests on a phone: scripts 1.6 MB (108), images 1.1 MB (44) and other files 808 KiB (98). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (65 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.05 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9492
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 28 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 29 WCAG 2.2 A/AA and best-practice rules on the phone render: 28 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9272
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (27 characters)

    Your title is only 27 characters: “ATP Atelier | Official Site”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (214 characters)

    Your meta description is 214 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 115 internal links, 6 external

    The homepage links to 115 pages on atpatelier.com and 6 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://us.atpatelier.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://us.atpatelier.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (795 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    /collections/mini-cow, /collections/winter-2026-bags and /collections/tolve have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    /collections/mini-cow, /collections/vadena and /collections/castellare have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 14 small tap targets

    14 of 48 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'v')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://us.atpatelier.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (us.atpatelier.com).

  • Valid certificate (57 days left)

    The certificate from Let's Encrypt · YE2 verifies for atpatelier.com and is valid for another 57 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://atpatelier.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • DNSSEC is off

    atpatelier.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 15 years old

    15 years

    atpatelier.com was registered in Jul 2011 through eNom, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, ssl.com, digicert.com and globalsign.com to issue certificates for atpatelier.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jul 2027

    atpatelier.com is registered until Jul 2027.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 300 words of copy

    The homepage carries about 300 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US” and “SHOP IN ${COUNTRYNAME}”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact us”, “Join the family” and “Shop in ${countryName}”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be atpatelier.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.fortnox.se include:amazonses.com include:mail.zendesk.com include:spf.pressc…”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

  • Swym Wishlist Plus · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: make sure it's on version 7.0.18 or later, check its settings for code or HTML you didn't add, and test checkout in a private window.

Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.

Apps your storefront loads

Consentmo Gdpr · Klaviyo Email Marketing Sms · Analyzely · Hulk Form Builder · Sami Product Labels · Ultimate Infinite Scroll · Gdpr Backpack · Swym Wishlist Plus · gropulse.com · nosto.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
3 open roles
Job board
careers page

Company

Headquarters
Stockholm

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on atpatelier.com, including 18 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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