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atomium.be website review

Visit site (opens in a new tab)Reviewed 3 November 202654 issues · 105 checks

This review found 54 issues worth fixing on atomium.be, 25 of them high impact, across 105 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s3.9 sMay 16Oct 314.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.1 s
May 23, 20264.1 s
May 30, 20264.1 s
Jun 6, 20264.2 s
Jun 13, 20264.5 s
Jun 20, 20264.4 s
Jun 27, 20264.3 s
Jul 4, 20264.2 s
Jul 11, 20264.2 s
Jul 18, 20264.2 s
Jul 25, 20264.1 s
Aug 1, 20264.1 s
Aug 8, 20264.1 s
Aug 15, 20264.2 s
Aug 22, 20264.3 s
Aug 29, 20264.3 s
Sep 5, 20264.3 s
Sep 12, 20264.2 s
Sep 19, 20264.1 s
Sep 26, 20264.0 s
Oct 3, 20264.0 s
Oct 10, 20264.1 s
Oct 17, 20264.3 s
Oct 24, 20264.5 s
Oct 31, 20264.6 s
Real-visitor tap response (INP)75th percentile, phones
96 ms87 msMay 16Oct 3188 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202694 ms
May 23, 202695 ms
May 30, 202695 ms
Jun 6, 202694 ms
Jun 13, 202694 ms
Jun 20, 202692 ms
Jun 27, 202689 ms
Jul 4, 202689 ms
Jul 11, 202690 ms
Jul 18, 202690 ms
Jul 25, 202692 ms
Aug 1, 202693 ms
Aug 8, 202693 ms
Aug 15, 202694 ms
Aug 22, 202694 ms
Aug 29, 202695 ms
Sep 5, 202695 ms
Sep 12, 202695 ms
Sep 19, 202694 ms
Sep 26, 202693 ms
Oct 3, 202690 ms
Oct 10, 202688 ms
Oct 17, 202689 ms
Oct 24, 202688 ms
Oct 31, 202688 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of atomium.be (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. atomium.be at 1.0 s1.0 s
  2. atomium.be at 2.0 s2.0 s
  3. atomium.be at 2.9 s2.9 s
  4. atomium.be at 3.9 s3.9 s
  5. atomium.be at 4.9 s4.9 s
  6. atomium.be at 5.9 s5.9 s
  7. atomium.be at 6.8 s6.8 s
  8. atomium.be at 7.8 s7.8 s

atomium.be does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix30
  • Render-blocking requests

    35.4 s

    313 files block the first paint until they finish downloading. Deferring or inlining them could save about 35.4 s.

  • Avoid multiple page redirects

    27.8 s

    The page goes through 1 redirect before it starts loading, costing about 27.8 s. Link and advertise the final URL directly.

  • Reduce unused JavaScript

    21.8 s · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 21.8 s faster on a phone.

  • Reduce unused CSS

    10.7 s · 1.0 MB

    About 1.0 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10.7 s faster on a phone.

  • Improve image delivery

    2.4 s · 8.6 MB

    34 images could be 8.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.4 s faster on a phone.

  • Minify JavaScript

    1.9 s · 189 KiB

    189 KiB could be saved by minifying JavaScript.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 1.4 s. During a long task the page ignores taps.

  • Minify CSS

    750 ms · 70 KiB

    70 KiB could be saved by minifying CSS.

  • Font display

    450 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Cloudflare CDN, Google Fonts and Hubspot), adding 11 KiB and 6 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 104 ms

    104 ms

    Your server sent the HTML in 104 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.5 s

    5.5 s

    Real visitors wait 5.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 5.6 s

    5.6 s

    Real visitors see the first content after 5.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 55.0 s

    55.0 s

    The first text or image appears after 55.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 68.1 s

    68.1 s

    Your largest element takes 68.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “placeholder 960”.

  • Speed Index: 55.0 s

    55.0 s

    Visually, the page fills in at 55.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 68.1 s

    68.1 s

    The page becomes fully interactive after 68.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 94 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.1 s to 4.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix38
  • Page weight: 24.6 MB in 730 requests

    24.6 MB

    Your homepage downloads 24.6 MB in 730 requests on a phone: images 13.7 MB (87), scripts 8.0 MB (540) and stylesheets 2.5 MB (98). Under 2 MB keeps phones on slow connections fast.

  • 10 images over 500 KB

    10 images weigh 7.6 MB together. On a phone connection a single image that size takes seconds.

  • 23 images in older formats

    23 images (11.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 21 images below the first screen load straight away

    21 images further down the page (10.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 7.0 g of CO₂ per visit

    6.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.98 g of CO₂e: 837.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8786
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 29 tap targets too small

    29 tap targets are too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (34 elements)

    All page content should be contained by landmarks: 34 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (25 elements)

    Headings should not be empty: 25 elements on the page fail this check, rated minor by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h6, h1 → h6 and h1 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

9 to fixGoogle 7358
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (7 characters)

    Your title is only 7 characters: “Atomium”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 31 H1 headlines

    There are 31 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://atomium.be/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at atomium.be/robots.txt, the first file search crawlers ask for.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 113 internal links, 8 external

    The homepage links to 113 pages on atomium.be and 8 external pages.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (444 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 3 pages share a title

    /, /Home/Index and /tickets all use the title “Atomium”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 13 pages without a meta description

    /Home/Index, /atomium-opening_hours, /webshop, /contact, /offer_for_groups and /offer_for_schools and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    /jobs has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 5 pages slow to respond

    /discover, /practical_information, /offer_for_tourism_professionals, /jobs and /tickets took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 42 small tap targets

    42 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://atomium.be/bundles/Flexpage/coockestyle' because its MIME type ('text/html') is no…”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • 15 broken links to your own pages

    15 links from your homepage to your own site are broken, for example https://atomium.be/Home/Index (500).

  • Certificate expires in 4 days

    Your certificate from Let's Encrypt · YE1 expires in 4 days. If it doesn't renew automatically, visitors get a security warning.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (atomium.be).

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://atomium.be redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    atomium.be has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

1 to fix80
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 444 words of copy

    The homepage carries about 444 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY YOUR TICKET ONLINE”.

  • 1 call to action

    The homepage has 1 call to action, for example “BUY YOUR TICKET ONLINE”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.mailjet.com a mx a:mail.nameweb.biz ip4:149.5.24.115 ip4:91.183.198.202 ip4:149.5.20.27 ip4:149.5.20…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Company

Founded
1955
Headquarters
Brussels

Upkeep, stack, hiring and company data from programmable.info

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This review found 54 issues on atomium.be, including 21 speed issues, 9 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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