Website review, no card needed

axishealth.com.au logo

axishealth.com.au website review

Visit site (opens in a new tab)Reviewed 5 November 202627 issues · 98 checks

This review found 27 issues worth fixing on axishealth.com.au, 12 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.2 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.4 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.3 s
Aug 15, 20261.4 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
140 ms71 msMay 16Oct 24104 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202692 ms
May 23, 202685 ms
May 30, 202687 ms
Jun 6, 202695 ms
Jun 13, 202694 ms
Jun 20, 2026108 ms
Jun 27, 2026124 ms
Jul 4, 2026119 ms
Jul 11, 2026118 ms
Jul 18, 2026103 ms
Jul 25, 202696 ms
Aug 1, 202687 ms
Aug 8, 202679 ms
Aug 15, 202683 ms
Aug 22, 202692 ms
Aug 29, 2026122 ms
Sep 5, 2026132 ms
Sep 12, 2026110 ms
Sep 19, 2026110 ms
Sep 26, 2026110 ms
Oct 3, 2026104 ms
Oct 10, 2026110 ms
Oct 17, 2026105 ms
Oct 24, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of axishealth.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. axishealth.com.au at 0.4 s0.4 s
  2. axishealth.com.au at 0.8 s0.8 s
  3. axishealth.com.au at 1.1 s1.1 s
  4. axishealth.com.au at 1.5 s1.5 s
  5. axishealth.com.au at 1.9 s1.9 s
  6. axishealth.com.au at 2.3 s2.3 s
  7. axishealth.com.au at 2.6 s2.6 s
  8. axishealth.com.au at 3.0 s3.0 s

axishealth.com.au does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix54
  • Reduce unused JavaScript

    1.4 s · 800 KiB

    About 800 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.1 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, onstipe.com and JSDelivr CDN and others), adding 2.7 MB and 1.5 s of main-thread time.

  • Google Tag Manager adds 913 ms

    913 ms

    Google Tag Manager costs a phone 913 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    450 ms · 440 KiB

    16 images could be 440 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • onstipe.com adds 252 ms

    252 ms

    onstipe.com costs a phone 252 ms of main-thread work and 951 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • JSDelivr CDN adds 239 ms

    239 ms

    JSDelivr CDN costs a phone 239 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 237 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (237 KiB).

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 210 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    50 ms · 23 KiB

    23 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 10.8 s

    10.8 s

    Your largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “slide_image”.

  • Time to Interactive: 22.4 s

    22.4 s

    The page becomes fully interactive after 22.4 s. Good is under 3.8 s.

  • Total Blocking Time: 739 ms

    739 ms

    Scripts block taps and scrolling for 739 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 92 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 612 ms

    612 ms

    Real visitors wait 612 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 4.7 MB in 251 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 251 requests on a phone: scripts 2.1 MB (80), images 1.2 MB (37) and other files 669 KiB (81). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 161.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8692
  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • 5 H1 headlines

    There are 5 <h1> headlines (“”, “CHANGES TO OUR SPECIALISED PRODUCT OFFERING” and “SIMPLIFYING HEALTHCARE DELIVERY”). One clear main headline is easier for people and search engines.

  • 200 internal links, 4 external

    The homepage links to 200 pages on axishealth.com.au and 4 external pages.

7 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Axis Health AU is an integrated healthcare equipment & services provider. Medical products, consumables & more. Free sh…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Range Of Medical Products, Consumables & More – AxisHealth”.

  • Canonical URL set

    The canonical URL is https://axishealth.com.au/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://axishealth.com.au/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (928 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 8 pages slow to respond

    /pages/faq, /collections/medical-products-consumables, /collections/blood-pressure, /collections/cssd, /collections/general-medical-products and /collections/opthalmic and 2 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “NotAllowedError, Failed to execute 'request' on 'WakeLock': Access to Screen Wake Lock features is disallowed by permis…”.

2 checks passed
  • Tap targets are thumb-sized

    29 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (axishealth.com.au).

  • Valid certificate (67 days left)

    The certificate from Let's Encrypt · YE2 verifies for axishealth.com.au and is valid for another 67 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://axishealth.com.au redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors; 12 did not answer within 5 s.

Domain and trust

  • No CAA record

    axishealth.com.au has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 566 words of copy

    The homepage carries about 566 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Contact Us”.

  • 38 calls to action

    The homepage has 38 calls to action, for example “Shop”, “Shop Medical Products & Consumables” and “Shop Medical Equipment”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

2 to fix35
  • No DMARC policy

    axishealth.com.au has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:114.74.233.215/32 ip4:203.36.35.0/24 ip4:103.17.233.209/32 ip4:144.140.127.128/26 include:spf.protection.ou…”.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Upload Lift

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 27 issues on axishealth.com.au, including 13 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25