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aya-s.co website review
Visit site (opens in a new tab)Reviewed 9 November 202635 issues · 100 checks
This review found 35 issues worth fixing on aya-s.co, 8 of them high impact, across 100 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #26,203 of 80,566 reviewed websitesbeats 62%
- #15,513 of 39,626 online storesbeats 54%
- #14,776 of 35,025 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 174 ms |
| May 30, 2026 | 152 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 158 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 210 ms |
| Jul 4, 2026 | 286 ms |
| Jul 11, 2026 | 285 ms |
| Jul 18, 2026 | 251 ms |
| Jul 25, 2026 | 228 ms |
| Aug 1, 2026 | 208 ms |
| Aug 8, 2026 | 189 ms |
| Aug 15, 2026 | 192 ms |
| Aug 22, 2026 | 192 ms |
| Aug 29, 2026 | 190 ms |
| Sep 5, 2026 | 190 ms |
| Sep 12, 2026 | 195 ms |
| Sep 19, 2026 | 183 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 166 ms |
| Oct 10, 2026 | 154 ms |
| Oct 17, 2026 | 154 ms |
| Oct 24, 2026 | 166 ms |
| Oct 31, 2026 | 170 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.5 s
2.3 s
3.1 s
3.9 s
4.6 s
5.4 s
6.2 s
aya-s.co does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.9 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
3,049 HTML elements
The page has 3,049 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
900 ms · 180 KiBAbout 180 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Improve image delivery
1.0 MB38 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Minify CSS
600 ms · 111 KiB111 KiB could be saved by minifying CSS.
8 third-party services on the page
8 third-party services load with your homepage (Facebook, TikTok and Klaviyo and others), adding 934 KiB and 530 ms of main-thread time.
Reduce unused JavaScript
406 KiBAbout 406 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
285 KiB19 files are served with short cache lifetimes, so returning visitors download them again (285 KiB).
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 175 ms. During a long task the page ignores taps.
Legacy JavaScript
76 KiBPolyfills for old browsers add 76 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 40 ms
40 msYour server sent the HTML in 40 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 19.4 s
19.4 sThe page becomes fully interactive after 19.4 s. Good is under 3.8 s.
Largest Contentful Paint: 8.0 s
8.0 sYour largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user INP: 212 ms
212 msReal visitors wait 212 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 174 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 595 ms
595 msReal visitors wait 595 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 32% faster for real visitors
-32%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 193 ms
193 msScripts block the page for only 193 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 6.5 MB in 332 requests
6.5 MBYour homepage downloads 6.5 MB in 332 requests on a phone: images 3.8 MB (82), scripts 1.4 MB (94) and other files 921 KiB (131). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Hero_iphone_27.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (283 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.9 g of CO₂ per visit
1.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.85 g of CO₂e: 222.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (32 elements)
Scrollable region must have keyboard access: 32 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 219 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
335 internal links, 5 external
The homepage links to 335 pages on aya-s.co and 5 external pages.
7 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Born Scandi. Born Extra. Discover elevated Scandinavian essentials designed for the modern woman. Timeless silhouettes …”.
One H1 headline
Your main headline reads: “AYA-S Worldwide”.
Title: 50 characters
Your title is a healthy 50 characters: “AYA-S | Born Scandi. Born Extra. – AYA-S Worldwide”.
Canonical URL set
The canonical URL is https://aya-s.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://aya-s.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,374 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
/collections/news, /collections/bestsellers and /collections/jeans have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
/collections/news, /collections/bestsellers, /collections, /collections/pants, /collections/jeans and /collections/jackets and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'innerHTML')”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
70 of 73 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (aya-s.com).
Valid certificate (37 days left)
The certificate from Let's Encrypt · YE1 verifies for aya-s.co and is valid for another 37 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://aya-s.co redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors.
Domain and trust
Domain registered 5 months ago
5 monthsaya-s.com was registered in May 2026 through DropCatch.com 1399 LLC. Spam filters and search engines treat brand-new domains more cautiously, so expect email and rankings to take a few months to settle.
No CAA record
aya-s.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
aya-s.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Registered until May 2027
aya-s.com is registered until May 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 609 words of copy
The homepage carries about 609 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
5 calls to action
The homepage has 5 calls to action, for example “Shop Now”, “Contact us” and “Pre-order”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be aya-s.co is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:secureserver.net include:_spf.herodesk-mails.io ~all”.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Returnflows · Klaviyo Email Marketing Sms · Triplewhale · Judge Me Reviews · Stape Remix · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 2 open roles
- Job board
- careers page
- Careers page
- aya-s.com/pages/job (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on aya-s.co, including 16 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.