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aya.app website review

Visit site (opens in a new tab)Reviewed 9 November 202645 issues · 108 checks

This review found 45 issues worth fixing on aya.app, 16 of them high impact, across 108 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.8 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20262.4 s
Sep 12, 20262.5 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
171 ms126 msMay 16Oct 31147 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026131 ms
May 23, 2026137 ms
May 30, 2026140 ms
Jun 6, 2026140 ms
Jun 13, 2026138 ms
Jun 20, 2026141 ms
Jun 27, 2026139 ms
Jul 4, 2026139 ms
Jul 11, 2026143 ms
Jul 18, 2026142 ms
Jul 25, 2026142 ms
Aug 1, 2026147 ms
Aug 8, 2026155 ms
Aug 15, 2026153 ms
Aug 22, 2026153 ms
Aug 29, 2026149 ms
Sep 5, 2026151 ms
Sep 12, 2026160 ms
Sep 19, 2026166 ms
Sep 26, 2026163 ms
Oct 3, 2026163 ms
Oct 10, 2026162 ms
Oct 17, 2026158 ms
Oct 24, 2026156 ms
Oct 31, 2026147 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aya.app (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aya.app at 0.9 s0.9 s
  2. aya.app at 1.8 s1.8 s
  3. aya.app at 2.7 s2.7 s
  4. aya.app at 3.6 s3.6 s
  5. aya.app at 4.5 s4.5 s
  6. aya.app at 5.4 s5.4 s
  7. aya.app at 6.3 s6.3 s
  8. aya.app at 7.2 s7.2 s

aya.app does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix55
  • Render-blocking requests

    1.1 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,875 HTML elements

    The page has 4,875 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    800 ms · 3.9 MB

    141 images could be 3.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • Reduce unused JavaScript

    890 ms · 876 KiB

    About 876 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 890 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Intercom and others), adding 1.8 MB and 1.2 s of main-thread time.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    200 ms · 291 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (291 KiB).

  • Shopify adds 246 ms

    246 ms

    Shopify costs a phone 246 ms of main-thread work and 485 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 255 ms

    255 ms

    Google Tag Manager costs a phone 255 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    290 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.

  • Minify CSS

    140 ms · 8 KiB

    8 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 30 ms

    30 ms

    Your server sent the HTML in 30 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 23.8 s

    23.8 s

    Your largest element takes 23.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 40.5 s

    40.5 s

    The page becomes fully interactive after 40.5 s. Good is under 3.8 s.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 558 ms

    558 ms

    Scripts block taps and scrolling for 558 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 131 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 142 ms

    142 ms

    Real visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix50
  • Page weight: 9.6 MB in 495 requests

    9.6 MB

    Your homepage downloads 9.6 MB in 495 requests on a phone: images 5.9 MB (225), scripts 2.0 MB (78) and other files 1.2 MB (180). Under 2 MB keeps phones on slow connections fast.

  • 15 images in older formats

    15 images (2.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images far larger than shown

    446 KiB

    5 images are downloaded at several times the size a phone draws them, for example 34_b0eace47-806f-406d-8cbf-a6372679e635.webp at 805 px wide, shown at 195 px. Resized copies would save about 446 KiB.

  • About 2.7 g of CO₂ per visit

    2.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.71 g of CO₂e: 325.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

9 to fixGoogle 8588
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (11 elements)

    Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (28 characters)

    Your title is only 28 characters: “ايا - عبايات مستوحاة منك ولك”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (224 characters)

    Your meta description is 224 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 212 internal links, 7 external

    The homepage links to 212 pages on aya.app and 7 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Aya”.

  • Canonical URL set

    The canonical URL is https://www.aya.app/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.aya.app/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

Other pages

2 to fix90
  • 4 pages without a meta description

    /collections/all-aya-products, /collections/%D8%B9%D8%A8%D8%A7%D9%8A%D8%A7%D8%AA-%D9%85%D9%86%D9%82%D8%A8%D8%A7%D8%AA, /collections/%D8%B9%D8%A8%D8%A7%D9%8A%D8%A7%D8%AA-%D8%AA%D8%B1%D9%8A%D9%86%D8%AF and /collections/%D8%B9%D8%A8%D8%A7%D9%8A%D8%A7%D8%AA-%D9%85%D9%84%D9%88%D9%86%D8%A9 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example /collections/%D8%B9%D8%A8%D8%A7%D9%8A%D8%A7%D8%AA-%D9%85%D9%86%D9%82%D8%A8%D8%A7%D8%AA, whose canonical is /collections/%d8%b9%d8%a8%d8%a7%d9%8a%d8%a7%d8%aa-%d9%85%d9%86%d9%82%d8%a8%d8%a7%d8%aa. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages with very little text

    /collections/all-aya-products, /collections/%D8%B9%D8%A8%D8%A7%D9%8A%D8%A7%D8%AA-%D9%85%D9%86%D9%82%D8%A8%D8%A7%D8%AA, /collections/%D8%B9%D8%A8%D8%A7%D9%8A%D8%A7%D8%AA-%D8%AA%D8%B1%D9%8A%D9%86%D8%AF and /collections/%D8%B9%D8%A8%D8%A7%D9%8A%D8%A7%D8%AA-%D9%85%D9%84%D9%88%D9%86%D8%A9 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 131 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8876
  • 1 broken image

    1 image failed to load on a phone, for example https://www.aya.app/.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to execute 'getComputedStyle' on 'Window': parameter 1 is not of type 'Element'.”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    49 of 61 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aya.app).

  • Valid certificate (79 days left)

    The certificate from Let's Encrypt · YE2 verifies for aya.app and is valid for another 79 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://aya.app redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 4 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    aya.app's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 4 years old

    4 years

    aya.app was registered in Jul 2022 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for aya.app, so a mis-issued certificate from anyone else is refused.

  • Registered until Jul 2030

    aya.app is registered until Jul 2030.

Content and conversion

5 to fix43
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 135 words

    The homepage has only about 135 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

2 checks passed
  • 19 short forms

    19 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Hotjar and Amplitude.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be aya.app is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org ~all”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

  • Selleasy · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: update the app, check its settings for code or HTML you didn't add, and test checkout in a private window.

Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.

Apps your storefront loads

Currency Converter · Uppromote Affiliate · Elevate Ab Testing · Webengage · Judge Me Reviews · Affliate By Secomapp · 56071677a62720b5cde4241477474f626e61c35a · Selleasy · Xb Wishlist · Myalice Live · amplitude.com · intercom.io · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Amplitude
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 45 issues on aya.app, including 19 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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