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beamimpact.com website review
Visit site (opens in a new tab)Reviewed 6 November 202632 issues · 93 checks
This review found 32 issues worth fixing on beamimpact.com, 8 of them high impact, across 93 checks. The most urgent: 9,052 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
9,052 HTML elements
The page has 9,052 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
840 ms · 168 KiBAbout 168 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 840 ms faster on a phone.
Mobile performance score: 74
74/100Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.
6 third-party services on the page
6 third-party services load with your homepage (Framer CDN, Google Tag Manager and apollo.io and others), adding 3.1 MB and 679 ms of main-thread time.
Framer CDN adds 566 ms
566 msFramer CDN costs a phone 566 ms of main-thread work and 2.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
560 KiB15 images could be 560 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
150 ms · 22 KiB15 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 852 ms of it running JavaScript. That is comfortably low.
Server response: 91 ms
91 msYour server sent the HTML in 91 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.2 s
13.2 sYour largest element takes 13.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 13.8 s
13.8 sThe page becomes fully interactive after 13.8 s. Good is under 3.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
4 checks passed
Speed Index: 3.2 s
3.2 sVisually, the page fills in at 3.2 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 71 ms
71 msScripts block the page for only 71 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 143 requests
3.2 MBYour homepage downloads 3.2 MB in 143 requests on a phone: images 2.4 MB (87), scripts 570 KiB (44) and fonts 112 KiB (4). Under 2 MB keeps phones on slow connections fast.
13 images below the first screen load straight away
13 images further down the page (780 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
41 KiB1 image is downloaded at several times the size a phone draws it, for example uc9RhpiW2kYLQPVjhDUwoGJug.png at 1,932 px wide, shown at 279 px. Resized copies would save about 41 KiB.
About 0.9 g of CO₂ per visit
0.89 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 107.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Elements must only use permitted ARIA attributes (13 elements)
Elements must only use permitted ARIA attributes: 13 elements on the page fail this check, rated serious by axe-core.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (28 elements)
All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6, h1 → h6 and h1 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 340 images in the HTML carry an alt attribute.
30 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 11 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
34 H1 headlines
There are 34 <h1> headlines (“+”, “%” and “+”). One clear main headline is easier for people and search engines.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
17 internal links, 3 external
The homepage links to 17 pages on beamimpact.com and 3 external pages.
6 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Beam helps eCommerce brands boost conversion, AOV, and retention by making social impact transparent and gamified—drivi…”.
Title: 36 characters
Your title is a healthy 36 characters: “Boost conversion, AOV, and retention”.
Canonical URL set
The canonical URL is https://beamimpact.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://beamimpact.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (10,649 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
/aboutus and /careers use the same meta description. A description written for each page earns more clicks.
1 page without an H1
/careers has no <h1> headline, so visitors and search engines get no clear main topic.
4 internal pages checked
We fetched 4 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 4 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (beamimpact.com).
Valid certificate (89 days left)
The certificate from Let's Encrypt · YE2 verifies for beamimpact.com and is valid for another 89 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://beamimpact.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 7 links work
All 7 links checked from your homepage (5 internal, 2 external) answered without errors.
Domain and trust
Domain expires in 59 days
beamimpact.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
beamimpact.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
beamimpact.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 9 years old
9 yearsbeamimpact.com was registered in Jan 2017 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 902 words of copy
The homepage carries about 902 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Request a demo”.
6 calls to action
The homepage has 6 calls to action, for example “Contact Us”, “Request a demo” and “Request a case study”.
Analytics in place
Analytics detected: Google Analytics.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Framer 719f2c1
- Analytics
- Google Analytics
- Hosting
- Framer
Hiring
- Hiring
- 4 open roles
- Teams
- Sales (2), Engineering (1), Product (1)
- Job board
- ashby
- Careers page
- beamimpact.com/careers (opens in a new tab)
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on beamimpact.com, including 8 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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