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beamimpact.com website review

Visit site (opens in a new tab)Reviewed 6 November 202632 issues · 93 checks

This review found 32 issues worth fixing on beamimpact.com, 8 of them high impact, across 93 checks. The most urgent: 9,052 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

6 to fix74
  • 9,052 HTML elements

    The page has 9,052 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    840 ms · 168 KiB

    About 168 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 840 ms faster on a phone.

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Framer CDN, Google Tag Manager and apollo.io and others), adding 3.1 MB and 679 ms of main-thread time.

  • Framer CDN adds 566 ms

    566 ms

    Framer CDN costs a phone 566 ms of main-thread work and 2.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    560 KiB

    15 images could be 560 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    150 ms · 22 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 852 ms of it running JavaScript. That is comfortably low.

  • Server response: 91 ms

    91 ms

    Your server sent the HTML in 91 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix66
  • Largest Contentful Paint: 13.2 s

    13.2 s

    Your largest element takes 13.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 13.8 s

    13.8 s

    The page becomes fully interactive after 13.8 s. Good is under 3.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • Speed Index: 3.2 s

    3.2 s

    Visually, the page fills in at 3.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 71 ms

    71 ms

    Scripts block the page for only 71 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 3.2 MB in 143 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 143 requests on a phone: images 2.4 MB (87), scripts 570 KiB (44) and fonts 112 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 13 images below the first screen load straight away

    13 images further down the page (780 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    41 KiB

    1 image is downloaded at several times the size a phone draws it, for example uc9RhpiW2kYLQPVjhDUwoGJug.png at 1,932 px wide, shown at 279 px. Resized copies would save about 41 KiB.

  • About 0.9 g of CO₂ per visit

    0.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 107.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

10 to fixGoogle 7583
  • Elements must only use permitted ARIA attributes (13 elements)

    Elements must only use permitted ARIA attributes: 13 elements on the page fail this check, rated serious by axe-core.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (28 elements)

    All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h6, h1 → h6 and h1 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 340 images in the HTML carry an alt attribute.

  • 30 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 11 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 34 H1 headlines

    There are 34 <h1> headlines (“+”, “%” and “+”). One clear main headline is easier for people and search engines.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 17 internal links, 3 external

    The homepage links to 17 pages on beamimpact.com and 3 external pages.

6 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “Beam helps eCommerce brands boost conversion, AOV, and retention by making social impact transparent and gamified—drivi…”.

  • Title: 36 characters

    Your title is a healthy 36 characters: “Boost conversion, AOV, and retention”.

  • Canonical URL set

    The canonical URL is https://beamimpact.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://beamimpact.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (10,649 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 2 pages share a meta description

    /aboutus and /careers use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /careers has no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 internal pages checked

    We fetched 4 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 4 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

Google 96100
2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (beamimpact.com).

  • Valid certificate (89 days left)

    The certificate from Let's Encrypt · YE2 verifies for beamimpact.com and is valid for another 89 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://beamimpact.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 7 links work

    All 7 links checked from your homepage (5 internal, 2 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 59 days

    beamimpact.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    beamimpact.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    beamimpact.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 9 years old

    9 years

    beamimpact.com was registered in Jan 2017 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

2 to fix70
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 902 words of copy

    The homepage carries about 902 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a demo”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “Request a demo” and “Request a case study”.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Framer 719f2c1
Analytics
Google Analytics
Hosting
Framer

Hiring

Hiring
4 open roles
Teams
Sales (2), Engineering (1), Product (1)
Job board
ashby

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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