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beckshoes.com website review

Visit site (opens in a new tab)Reviewed 25 October 202652 issues · 116 checks

This review found 52 issues worth fixing on beckshoes.com, 22 of them high impact, across 116 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.8 s3.3 sMay 2Oct 174.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20265.3 s
May 9, 20265.4 s
May 16, 20265.5 s
May 23, 20265.5 s
May 30, 20265.5 s
Jun 6, 20265.4 s
Jun 13, 20265.3 s
Jun 20, 20265.1 s
Jun 27, 20264.6 s
Jul 4, 20264.2 s
Jul 11, 20263.7 s
Jul 18, 20263.6 s
Jul 25, 20263.7 s
Aug 1, 20263.6 s
Aug 8, 20263.7 s
Aug 15, 20263.8 s
Aug 22, 20263.9 s
Aug 29, 20264.0 s
Sep 5, 20264.0 s
Sep 12, 20263.9 s
Sep 19, 20263.9 s
Sep 26, 20264.0 s
Oct 3, 20264.2 s
Oct 10, 20264.3 s
Oct 17, 20264.3 s
Real-visitor tap response (INP)75th percentile, phones
166 ms133 msMay 2Oct 17162 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026137 ms
May 9, 2026138 ms
May 16, 2026141 ms
May 23, 2026145 ms
May 30, 2026145 ms
Jun 6, 2026145 ms
Jun 13, 2026146 ms
Jun 20, 2026146 ms
Jun 27, 2026147 ms
Jul 4, 2026150 ms
Jul 11, 2026153 ms
Jul 18, 2026154 ms
Jul 25, 2026154 ms
Aug 1, 2026155 ms
Aug 8, 2026154 ms
Aug 15, 2026155 ms
Aug 22, 2026156 ms
Aug 29, 2026158 ms
Sep 5, 2026157 ms
Sep 12, 2026155 ms
Sep 19, 2026155 ms
Sep 26, 2026155 ms
Oct 3, 2026155 ms
Oct 10, 2026159 ms
Oct 17, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

15 to fix35
  • Render-blocking requests

    10.2 s

    70 files block the first paint until they finish downloading. Deferring or inlining them could save about 10.2 s.

  • Reduce unused JavaScript

    4.0 s · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.

  • Use efficient cache lifetimes

    2.3 s · 692 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (692 KiB).

  • Minify JavaScript

    1.1 s · 147 KiB

    147 KiB could be saved by minifying JavaScript.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.6 s

    A phone's processor spends 9.6 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,768 HTML elements

    The page has 5,768 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (FontAwesome CDN, YouTube and Google Tag Manager and others), adding 4.7 MB and 3.0 s of main-thread time.

  • Improve image delivery

    2.0 MB

    8 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    900 ms · 353 KiB

    About 353 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • YouTube adds 749 ms

    749 ms

    YouTube costs a phone 749 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • FontAwesome CDN adds 819 ms

    819 ms

    FontAwesome CDN costs a phone 819 ms of main-thread work and 147 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 362 ms

    362 ms

    Google Tag Manager costs a phone 362 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 308 ms

    308 ms

    Klaviyo costs a phone 308 ms of main-thread work and 359 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 256 ms

    256 ms

    Google Maps costs a phone 256 ms of main-thread work and 655 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 79 KiB

    Polyfills for old browsers add 79 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.26

    0.26

    For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 13.8 s

    13.8 s

    The first text or image appears after 13.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 36.8 s

    36.8 s

    Your largest element takes 36.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Some things are better in person. We combine old fashioned …”.

  • Speed Index: 22.7 s

    22.7 s

    Visually, the page fills in at 22.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 70.0 s

    70.0 s

    The page becomes fully interactive after 70.0 s. Good is under 3.8 s.

  • Total Blocking Time: 895 ms

    895 ms

    Scripts block taps and scrolling for 895 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 137 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 5.3 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

Images and page weight

4 to fix35
  • Page weight: 18.9 MB in 508 requests

    18.9 MB

    Your homepage downloads 18.9 MB in 508 requests on a phone: images 11.4 MB (213), scripts 5.0 MB (145) and fonts 1.7 MB (23). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 3.6 MB together. On a phone connection a single image that size takes seconds.

  • 12 images in older formats

    12 images (4.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    200 KiB

    1 image is downloaded at several times the size a phone draws it, for example main_225101_TAUPE-MOCHA_223454722.jpg at 648 px wide, shown at 108 px. Resized copies would save about 200 KiB.

  • About 5.4 g of CO₂ per visit

    5.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.36 g of CO₂e: 642.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 8789
  • 15 tap targets too small

    15 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (6 elements)

    Elements must only use permitted ARIA attributes: 6 elements on the page fail this check, rated serious by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (30 elements)

    All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 330 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 37 links crawlers can't follow

    37 links have no real href, so search engines can't follow them.

  • 429 internal links, 16 external

    The homepage links to 429 pages on beckshoes.com and 16 external pages.

8 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Find the perfect pair of comfort shoes and work boots at Beck's Shoes. 1000 styles available, free custom fittings, and…”.

  • One H1 headline

    Your main headline reads: “Some things are better in person.”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Shop the Best Comfort Shoes and Work Boots | Beck's Shoes”.

  • Canonical URL set

    The canonical URL is https://www.beckshoes.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.beckshoes.com/sitemaps.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,806 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 1 page without a meta description

    /shop has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /blog, whose canonical is /blog-archive. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /locations has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 147 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6985
  • 6 small tap targets

    6 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Function rdt not implemented.”.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (beckshoes.com).

  • Valid certificate (66 days left)

    The certificate from Google Trust Services · WE1 verifies for beckshoes.com and is valid for another 66 days.

  • http:// redirects to https

    http://beckshoes.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 56 links work

    All 56 links checked from your homepage (40 internal, 16 external) answered without errors.

Domain and trust

  • No CAA record

    beckshoes.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    beckshoes.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    beckshoes.com was registered in Aug 1997 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2034

    beckshoes.com is registered until Aug 2034.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 23-field form

    Your longest form asks for 23 fields (5 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,192 words of copy

    The homepage carries about 1,192 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop All Footwear”, “Sign Up” and “Track Your Order”.

  • Social proof on the page

    Social proof on the homepage: 122 testimonial or review blocks, a star rating, 1 trust badge and “0 + Brands”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and LinkedIn Insight.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:_spf.google.com include:_spf.elasticemail.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 4 plugins are behind their latest release.jetpack 16.2 → 16.3.1 · simple-banner 3.3.2 → 3.3.3 · elementor 4.1.4 → 4.3.5 · cookie-law-info 3.5.4 → 3.5.7

Stack

CMS
WordPress 7.1.3
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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