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beckshoes.com website review
Visit site (opens in a new tab)Reviewed 25 October 202652 issues · 116 checks
This review found 52 issues worth fixing on beckshoes.com, 22 of them high impact, across 116 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69D- #69,486 of 81,380 reviewed websitesbeats 13%
- #36,851 of 40,260 online storesbeats 7%
- #1,691 of 2,108 WooCommerce storesbeats 17%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 5.3 s |
| May 9, 2026 | 5.4 s |
| May 16, 2026 | 5.5 s |
| May 23, 2026 | 5.5 s |
| May 30, 2026 | 5.5 s |
| Jun 6, 2026 | 5.4 s |
| Jun 13, 2026 | 5.3 s |
| Jun 20, 2026 | 5.1 s |
| Jun 27, 2026 | 4.6 s |
| Jul 4, 2026 | 4.2 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.6 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.8 s |
| Aug 22, 2026 | 3.9 s |
| Aug 29, 2026 | 4.0 s |
| Sep 5, 2026 | 4.0 s |
| Sep 12, 2026 | 3.9 s |
| Sep 19, 2026 | 3.9 s |
| Sep 26, 2026 | 4.0 s |
| Oct 3, 2026 | 4.2 s |
| Oct 10, 2026 | 4.3 s |
| Oct 17, 2026 | 4.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 137 ms |
| May 9, 2026 | 138 ms |
| May 16, 2026 | 141 ms |
| May 23, 2026 | 145 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 147 ms |
| Jul 4, 2026 | 150 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 155 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 155 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 158 ms |
| Sep 5, 2026 | 157 ms |
| Sep 12, 2026 | 155 ms |
| Sep 19, 2026 | 155 ms |
| Sep 26, 2026 | 155 ms |
| Oct 3, 2026 | 155 ms |
| Oct 10, 2026 | 159 ms |
| Oct 17, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
10.2 s70 files block the first paint until they finish downloading. Deferring or inlining them could save about 10.2 s.
Reduce unused JavaScript
4.0 s · 2.2 MBAbout 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.
Use efficient cache lifetimes
2.3 s · 692 KiB14 files are served with short cache lifetimes, so returning visitors download them again (692 KiB).
Minify JavaScript
1.1 s · 147 KiB147 KiB could be saved by minifying JavaScript.
Mobile performance score: 35
35/100Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.6 s
A phone's processor spends 9.6 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,768 HTML elements
The page has 5,768 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (FontAwesome CDN, YouTube and Google Tag Manager and others), adding 4.7 MB and 3.0 s of main-thread time.
Improve image delivery
2.0 MB8 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
900 ms · 353 KiBAbout 353 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
YouTube adds 749 ms
749 msYouTube costs a phone 749 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
FontAwesome CDN adds 819 ms
819 msFontAwesome CDN costs a phone 819 ms of main-thread work and 147 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 362 ms
362 msGoogle Tag Manager costs a phone 362 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 308 ms
308 msKlaviyo costs a phone 308 ms of main-thread work and 359 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 256 ms
256 msGoogle Maps costs a phone 256 ms of main-thread work and 655 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 79 KiBPolyfills for old browsers add 79 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.26
0.26For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.
Real-user TTFB: 2.6 s
2.6 sReal visitors wait 2.6 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 13.8 s
13.8 sThe first text or image appears after 13.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 36.8 s
36.8 sYour largest element takes 36.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Some things are better in person. We combine old fashioned …”.
Speed Index: 22.7 s
22.7 sVisually, the page fills in at 22.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 70.0 s
70.0 sThe page becomes fully interactive after 70.0 s. Good is under 3.8 s.
Total Blocking Time: 895 ms
895 msScripts block taps and scrolling for 895 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.9 s
3.9 sReal visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.9 s
2.9 sReal visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 137 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 5.3 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
Images and page weight
Page weight: 18.9 MB in 508 requests
18.9 MBYour homepage downloads 18.9 MB in 508 requests on a phone: images 11.4 MB (213), scripts 5.0 MB (145) and fonts 1.7 MB (23). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 3.6 MB together. On a phone connection a single image that size takes seconds.
12 images in older formats
12 images (4.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
200 KiB1 image is downloaded at several times the size a phone draws it, for example main_225101_TAUPE-MOCHA_223454722.jpg at 648 px wide, shown at 108 px. Resized copies would save about 200 KiB.
About 5.4 g of CO₂ per visit
5.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.36 g of CO₂e: 642.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
15 tap targets too small
15 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (6 elements)
Elements must only use permitted ARIA attributes: 6 elements on the page fail this check, rated serious by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (30 elements)
All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 330 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
37 links crawlers can't follow
37 links have no real href, so search engines can't follow them.
429 internal links, 16 external
The homepage links to 429 pages on beckshoes.com and 16 external pages.
8 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Find the perfect pair of comfort shoes and work boots at Beck's Shoes. 1000 styles available, free custom fittings, and…”.
One H1 headline
Your main headline reads: “Some things are better in person.”.
Title: 57 characters
Your title is a healthy 57 characters: “Shop the Best Comfort Shoes and Work Boots | Beck's Shoes”.
Canonical URL set
The canonical URL is https://www.beckshoes.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.beckshoes.com/sitemaps.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,806 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/shop has no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /blog, whose canonical is /blog-archive. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
/locations has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 147 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Function rdt not implemented.”.
Requests the geolocation permission on page load
Requests the geolocation permission on page load.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (beckshoes.com).
Valid certificate (66 days left)
The certificate from Google Trust Services · WE1 verifies for beckshoes.com and is valid for another 66 days.
http:// redirects to https
http://beckshoes.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 56 links work
All 56 links checked from your homepage (40 internal, 16 external) answered without errors.
Domain and trust
No CAA record
beckshoes.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
beckshoes.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsbeckshoes.com was registered in Aug 1997 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Aug 2034
beckshoes.com is registered until Aug 2034.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
A 23-field form
Your longest form asks for 23 fields (5 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,192 words of copy
The homepage carries about 1,192 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Shop All Footwear”, “Sign Up” and “Track Your Order”.
Social proof on the page
Social proof on the homepage: 122 testimonial or review blocks, a star rating, 1 trust badge and “0 + Brands”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and LinkedIn Insight.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:_spf.google.com include:_spf.elasticemail.com ~all”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- 4 plugins are behind their latest release.jetpack 16.2 → 16.3.1 · simple-banner 3.3.2 → 3.3.3 · elementor 4.1.4 → 4.3.5 · cookie-law-info 3.5.4 → 3.5.7
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 52 issues on beckshoes.com, including 26 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.