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beniwood.com website review
Visit site (opens in a new tab)Reviewed 6 November 202653 issues · 111 checks
This review found 53 issues worth fixing on beniwood.com, 23 of them high impact, across 111 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
59F- #79,295 of 81,215 reviewed websitesbeats 2%
- #39,808 of 40,119 online storesbeats 1%
- #2,078 of 2,107 WooCommerce storesbeats 1%
Closest competitors among WooCommerce stores
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.8 s · 2.3 MB149 files are served with short cache lifetimes, so returning visitors download them again (2.3 MB).
Reduce unused JavaScript
4.5 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.
Render-blocking requests
2.3 s21 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.7 s
A phone's processor spends 6.7 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 third-party services on the page
7 third-party services load with your homepage (Google CDN, Google Maps and Google Tag Manager and others), adding 2.5 MB and 1.5 s of main-thread time.
Reduce unused CSS
900 ms · 115 KiBAbout 115 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Google CDN adds 764 ms
764 msGoogle CDN costs a phone 764 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
600 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 600 ms).
Improve image delivery
578 KiB7 images could be 578 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Maps adds 418 ms
418 msGoogle Maps costs a phone 418 ms of main-thread work and 716 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,307 HTML elements
The page has 2,307 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 10 KiB10 KiB could be saved by minifying JavaScript.
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 22.5 s
22.5 sYour largest element takes 22.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 15.9 s
15.9 sVisually, the page fills in at 15.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 28.1 s
28.1 sThe page becomes fully interactive after 28.1 s. Good is under 3.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
28 images without width and height
28 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.024
0.024The layout barely moves while loading (CLS 0.024, good is under 0.1).
Images and page weight
Page weight: 7.5 MB in 193 requests
7.5 MBYour homepage downloads 7.5 MB in 193 requests on a phone: images 4.1 MB (83), scripts 2.3 MB (66) and fonts 376 KiB (9). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
FOTOGRAMA-11-1-768x415.png weighs 518 KiB. On a phone connection a single image that size takes seconds.
13 images in older formats
13 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.1 g of CO₂ per visit
2.11 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.11 g of CO₂e: 253.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
69 text elements with low contrast
69 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
18 tap targets too small
18 tap targets are too small or too close together to hit reliably with a finger.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (179 elements)
All page content should be contained by landmarks: 179 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
54 links without text
54 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (16 elements)
Headings should not be empty: 16 elements on the page fail this check, rated minor by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h6, h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (8 characters)
Your title is only 8 characters: “Beniwood”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
76 internal links, 58 external
The homepage links to 76 pages on beniwood.com and 58 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://beniwood.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://beniwood.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,303 words), so crawlers that don't run JavaScript still read it.
Other pages
10 pages without a meta description
/proyecto/diumenge-paella, /proyecto/casa, /proyecto/on-fire, /proyecto/who-i-am, /proyecto/la-cruz and /proyecto/elefantes-equilibrios and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
12 pages without an H1
/proyecto/visitante, /proyecto/diumenge-paella, /proyecto/casa, /proyecto/on-fire, /proyecto/who-i-am and /proyecto/la-cruz and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
9 pages with very little text
/proyecto/casa, /proyecto/on-fire, /proyecto/who-i-am, /proyecto/la-cruz, /proyecto/elefantes-equilibrios and /proyecto/leo-creciente and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
10 pages slow to respond
/proyecto/on-fire, /proyecto/who-i-am, /proyecto/la-cruz, /proyecto/elefantes-equilibrios, /proyecto/leo-creciente and /proyecto/alexis and 4 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
5 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Mixed Content: The page at 'https://beniwood.com/' was loaded over HTTPS, but requested an insecure script 'http://beni…”.
6 low-resolution images
6 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 insecure resource on an https page
1 resource load over plain http on your https page (for example http://beniwood.com/wp-content/plugins/woocommerce/assets/js/select2/select2.full.min.js?ver=4.0.3); browsers block or warn about them.
10 broken links to your own pages
10 links from your homepage to your own site are broken, for example https://beniwood.com/proyecto/les-7-llums/ (508).
1 broken external link
1 link to other sites is dead, for example http://linkedin.com/in/albertoevangelio (999).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (beniwood.com).
Valid certificate (169 days left)
The certificate from DigiCert Inc · Encryption Everywhere DV TLS CA - G2 verifies for beniwood.com and is valid for another 169 days.
http:// redirects to https
http://beniwood.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
beniwood.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
beniwood.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 21 years old
21 yearsbeniwood.com was registered in Oct 2005 through Acens Technologies, S.L.U.. An established domain carries more trust with email providers and search engines.
Registered until Oct 2027
beniwood.com is registered until Oct 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 18 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,482 words of copy
The homepage carries about 1,482 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
1 short form
A short form (4 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 5 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
No DMARC policy
beniwood.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
SPF does not block other senders (no all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=spf.dominioabsoluto.net”.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 25/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Hosting
- acens Technologies, S.L.
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 53 issues on beniwood.com, including 18 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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