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behrens.com website review
Visit site (opens in a new tab)Reviewed 23 October 202628 issues · 98 checks
This review found 28 issues worth fixing on behrens.com, 15 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #65,187 of 81,391 reviewed websitesbeats 17%
- #35,162 of 40,267 online storesbeats 10%
- #1,495 of 2,108 WooCommerce storesbeats 25%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.2 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 116 ms |
| May 9, 2026 | 126 ms |
| May 16, 2026 | 121 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 119 ms |
| Jun 6, 2026 | 119 ms |
| Jun 13, 2026 | 119 ms |
| Jun 20, 2026 | 118 ms |
| Jun 27, 2026 | 117 ms |
| Jul 4, 2026 | 113 ms |
| Jul 11, 2026 | 113 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 118 ms |
| Aug 8, 2026 | 116 ms |
| Aug 15, 2026 | 120 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 126 ms |
| Sep 12, 2026 | 131 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 123 ms |
| Oct 3, 2026 | 114 ms |
| Oct 10, 2026 | 110 ms |
| Oct 17, 2026 | 108 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.7 s
2.3 s
2.9 s
3.5 s
4.0 s
4.6 s
behrens.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.6 s · 706 KiBAbout 706 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Improve image delivery
1.4 s · 419 KiB6 images could be 419 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.
Render-blocking requests
1.6 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 39
39/100Your mobile performance score is 39 (desktop: 72). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.1 MB and 1.4 s of main-thread time.
Use efficient cache lifetimes
600 ms · 375 KiB22 files are served with short cache lifetimes, so returning visitors download them again (375 KiB).
Google Tag Manager adds 759 ms
759 msGoogle Tag Manager costs a phone 759 ms of main-thread work and 645 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 335 ms
335 msFacebook costs a phone 335 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 294 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 50 KiBPolyfills for old browsers add 50 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 10 KiB10 KiB could be saved by minifying JavaScript.
Reduce unused CSS
160 KiBAbout 160 KiB of CSS is downloaded but never applied on this page.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Phones get a much slower page than desktops
Desktop scores 72 but mobile only 39. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 32 ms
32 msYour server sent the HTML in 32 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.5 s
15.5 sYour largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BEHRENS MANUFACTURING An American Tradition QUALITY METALWA…”.
Time to Interactive: 19.7 s
19.7 sThe page becomes fully interactive after 19.7 s. Good is under 3.8 s.
First Contentful Paint: 5.1 s
5.1 sThe first text or image appears after 5.1 s on a phone. Good is under 1.8 s.
Speed Index: 7.8 s
7.8 sVisually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 813 ms
813 msScripts block taps and scrolling for 813 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 116 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 213 requests
3.8 MBYour homepage downloads 3.8 MB in 213 requests on a phone: scripts 1.7 MB (109), images 1.6 MB (46) and fonts 317 KiB (8). Under 2 MB keeps phones on slow connections fast.
3 images in older formats
3 images (136 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (88 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 48 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Behrens Manufacturing” and “Behrens Manufacturing”). One clear main headline is easier for people and search engines.
76 internal links, 16 external
The homepage links to 76 pages on behrens.com and 16 external pages.
7 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Shop durable galvanized products - steel buckets, pails, tubs, and more. American made since 1911. Built for strength, …”.
Title: 57 characters
Your title is a healthy 57 characters: “Galvanized Steel Products Made in USA | Behrens Metalware”.
Canonical URL set
The canonical URL is https://www.behrens.com/.
Structured data in place
Structured data found: ImageObject, LocalBusiness, Organization, Place and VideoObject.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.behrens.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,099 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (65 KiB, 261 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
15 pages without an H1
/products, /product-category/accessories, /product-category/cans, /product-category/pails-buckets, /product-category/tubs and /product-category/decorative and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 broken images
5 images failed to load on a phone, for example https://behrensstg.wpenginepowered.com/wp-content/uploads/vs-galvanized-sheet-new-1.jpg.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
17 of 20 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
7 insecure resources on an https page
7 resources load over plain http on your https page (for example http://behrensstg.wpenginepowered.com/wp-content/uploads/vs-galvanized-sheet-new-1.jpg); browsers block or warn about them.
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.behrens.com/cdn-cgi/l/email-protection (404).
2 broken external links
2 links to other sites are dead, for example http://www.twitter.com/Behrensmfg (520).
1 link through redirect chains
1 link go through two or more redirects, for example https://www.behrens.com/wholesale/.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (behrens.com).
Valid certificate (63 days left)
The certificate from Google Trust Services · WE1 verifies for behrens.com and is valid for another 63 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://behrens.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
behrens.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
behrens.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsbehrens.com was registered in Jun 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
behrens.com is registered until Jun 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 454 words of copy
The homepage carries about 454 words of visible text.
7 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Learn More About Sustainability”, “Download the 2026 Behrens Catalog (PDF)” and “Subscribe”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.mandrillapp.com include:sendgrid.net -all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 28 issues on behrens.com, including 15 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.