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benchmarkfr.com website review
Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 102 checks
This review found 31 issues worth fixing on benchmarkfr.com, 7 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #8,102 of 84,269 reviewed websitesbeats 87%
- #4,508 of 42,547 online storesbeats 85%
- #4,348 of 37,894 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 95 ms |
| May 23, 2026 | 95 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 100 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 107 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 106 ms |
| Jul 25, 2026 | 105 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 113 ms |
| Aug 22, 2026 | 115 ms |
| Aug 29, 2026 | 117 ms |
| Sep 5, 2026 | 114 ms |
| Sep 12, 2026 | 112 ms |
| Sep 19, 2026 | 109 ms |
| Sep 26, 2026 | 108 ms |
| Oct 3, 2026 | 105 ms |
| Oct 10, 2026 | 111 ms |
| Oct 17, 2026 | 112 ms |
| Oct 24, 2026 | 113 ms |
| Oct 31, 2026 | 117 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.6 s
2.1 s
2.6 s
3.1 s
3.6 s
4.2 s
benchmarkfr.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.8 s · 382 KiBAbout 382 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Clarity and others), adding 1.1 MB and 1.1 s of main-thread time.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
650 ms · 43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 650 ms faster on a phone.
Improve image delivery
561 KiB12 images could be 561 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
300 ms · 44 KiB8 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).
Shopify adds 259 ms
259 msShopify costs a phone 259 ms of main-thread work and 222 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 236 ms
236 msKlaviyo costs a phone 236 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,940 HTML elements
The page has 1,940 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
250 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Render-blocking requests
200 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 139 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.5 s
14.5 sYour largest element takes 14.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 14.8 s
14.8 sThe page becomes fully interactive after 14.8 s. Good is under 3.8 s.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 353 ms
353 msScripts block taps and scrolling for 353 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 429 ms
429 msReal visitors wait 429 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 236 requests
3.3 MBYour homepage downloads 3.3 MB in 236 requests on a phone: scripts 1.3 MB (100), images 1.1 MB (22) and other files 761 KiB (88). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
WYE_DELTA_A_MOBILE.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (136 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
5 elements hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 30 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (243 characters)
Your meta description is 243 characters; Google truncates after about 160, so the end of your pitch is cut.
215 internal links, 11 external
The homepage links to 215 pages on benchmarkfr.com and 11 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Benchmark FR”.
Title: 57 characters
Your title is a healthy 57 characters: “Flame Resistant Workwear | Benchmark FR | Made in the USA”.
Canonical URL set
The canonical URL is https://benchmarkfr.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://benchmarkfr.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (779 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
/collections/t-shirts and /collections/plaid-fr-shirts have no meta description, so Google writes the search snippet from whatever text it finds.
9 pages without an H1
/pages/shipping-returns, /collections/fr-shirts, /collections/snap-button-shirts, /collections/fr-graphic-print-t-shirts, /collections/aloha-friday-fr-shirt and /collections/hi-vis-fr and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
6 pages slow to respond
/collections/snap-button-shirts, /collections/plaid-fr-shirts, /products/flame-resistant-lab-coat, /collections/custom-embroidery, /collections/womens-tops and /products/womens-fr-tshirt took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 broken images
3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=187247452&Ver=2&mid=79720d9d-247f-4f7a-8f8f-de0998441765&bo=1&sid=0db9da20daf411f1a1c7819dd6abb6bd&vid=0dba1a30daf411f1a295a909ca0f5339&vids=1&msclkid=N&pid=em%3Dd8d82.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
2 checks passed
Tap targets are thumb-sized
50 of 53 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (benchmarkfr.com).
Valid certificate (44 days left)
The certificate from Let's Encrypt · YE1 verifies for benchmarkfr.com and is valid for another 44 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://benchmarkfr.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 6 did not answer within 5 s.
Domain and trust
No CAA record
benchmarkfr.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
benchmarkfr.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 21 years old
21 yearsbenchmarkfr.com was registered in Oct 2005 through Wild West Domains, LLC. An established domain carries more trust with email providers and search engines.
Registered until Oct 2027
benchmarkfr.com is registered until Oct 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
About 673 words of copy
The homepage carries about 673 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
5 calls to action
The homepage has 5 calls to action, for example “Contact Us”, “SHOP NOW” and “Get Started”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 3 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:mail.zendesk.com a:shops.shopify.com a:spf.quniform.com a:spf.benchma…”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Okendo · Pagefly Ai Page Builder · Simprosys Google Shopping Feed · Zepto Product Personalizer · Klaviyo Email Marketing Sms · Zipify Oneclickupsell
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Company
- Headquarters
- Santa Ana
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on benchmarkfr.com, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.