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benchmarkfr.com website review

Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 102 checks

This review found 31 issues worth fixing on benchmarkfr.com, 7 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.1 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.3 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.3 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
120 ms92 msMay 16Oct 31117 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202695 ms
May 23, 202695 ms
May 30, 202696 ms
Jun 6, 2026100 ms
Jun 13, 2026104 ms
Jun 20, 2026105 ms
Jun 27, 2026107 ms
Jul 4, 2026104 ms
Jul 11, 2026105 ms
Jul 18, 2026106 ms
Jul 25, 2026105 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026113 ms
Aug 22, 2026115 ms
Aug 29, 2026117 ms
Sep 5, 2026114 ms
Sep 12, 2026112 ms
Sep 19, 2026109 ms
Sep 26, 2026108 ms
Oct 3, 2026105 ms
Oct 10, 2026111 ms
Oct 17, 2026112 ms
Oct 24, 2026113 ms
Oct 31, 2026117 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of benchmarkfr.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. benchmarkfr.com at 0.5 s0.5 s
  2. benchmarkfr.com at 1.0 s1.0 s
  3. benchmarkfr.com at 1.6 s1.6 s
  4. benchmarkfr.com at 2.1 s2.1 s
  5. benchmarkfr.com at 2.6 s2.6 s
  6. benchmarkfr.com at 3.1 s3.1 s
  7. benchmarkfr.com at 3.6 s3.6 s
  8. benchmarkfr.com at 4.2 s4.2 s

benchmarkfr.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix59
  • Reduce unused JavaScript

    1.8 s · 382 KiB

    About 382 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Clarity and others), adding 1.1 MB and 1.1 s of main-thread time.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    650 ms · 43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 650 ms faster on a phone.

  • Improve image delivery

    561 KiB

    12 images could be 561 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    300 ms · 44 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

  • Shopify adds 259 ms

    259 ms

    Shopify costs a phone 259 ms of main-thread work and 222 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 236 ms

    236 ms

    Klaviyo costs a phone 236 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,940 HTML elements

    The page has 1,940 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    250 ms · 26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Render-blocking requests

    200 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 139 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 14.5 s

    14.5 s

    Your largest element takes 14.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.8 s

    14.8 s

    The page becomes fully interactive after 14.8 s. Good is under 3.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 353 ms

    353 ms

    Scripts block taps and scrolling for 353 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 429 ms

    429 ms

    Real visitors wait 429 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.3 MB in 236 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 236 requests on a phone: scripts 1.3 MB (100), images 1.1 MB (22) and other files 761 KiB (88). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    WYE_DELTA_A_MOBILE.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (136 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9396
  • Hidden but focusable

    5 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (243 characters)

    Your meta description is 243 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 215 internal links, 11 external

    The homepage links to 215 pages on benchmarkfr.com and 11 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Benchmark FR”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Flame Resistant Workwear | Benchmark FR | Made in the USA”.

  • Canonical URL set

    The canonical URL is https://benchmarkfr.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://benchmarkfr.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (779 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    /collections/t-shirts and /collections/plaid-fr-shirts have no meta description, so Google writes the search snippet from whatever text it finds.

  • 9 pages without an H1

    /pages/shipping-returns, /collections/fr-shirts, /collections/snap-button-shirts, /collections/fr-graphic-print-t-shirts, /collections/aloha-friday-fr-shirt and /collections/hi-vis-fr and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages slow to respond

    /collections/snap-button-shirts, /collections/plaid-fr-shirts, /products/flame-resistant-lab-coat, /collections/custom-embroidery, /collections/womens-tops and /products/womens-fr-tshirt took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 3 broken images

    3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=187247452&Ver=2&mid=79720d9d-247f-4f7a-8f8f-de0998441765&bo=1&sid=0db9da20daf411f1a1c7819dd6abb6bd&vid=0dba1a30daf411f1a295a909ca0f5339&vids=1&msclkid=N&pid=em%3Dd8d82.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

2 checks passed
  • Tap targets are thumb-sized

    50 of 53 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (benchmarkfr.com).

  • Valid certificate (44 days left)

    The certificate from Let's Encrypt · YE1 verifies for benchmarkfr.com and is valid for another 44 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://benchmarkfr.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 6 did not answer within 5 s.

Domain and trust

  • No CAA record

    benchmarkfr.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    benchmarkfr.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 21 years old

    21 years

    benchmarkfr.com was registered in Oct 2005 through Wild West Domains, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    benchmarkfr.com is registered until Oct 2027.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • About 673 words of copy

    The homepage carries about 673 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Us”, “SHOP NOW” and “Get Started”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 3 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:mail.zendesk.com a:shops.shopify.com a:spf.quniform.com a:spf.benchma…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Okendo · Pagefly Ai Page Builder · Simprosys Google Shopping Feed · Zepto Product Personalizer · Klaviyo Email Marketing Sms · Zipify Oneclickupsell

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Headquarters
Santa Ana

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on benchmarkfr.com, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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