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bitfactory.nl website review
Visit site (opens in a new tab)Reviewed 6 November 202630 issues · 74 checks
This review found 30 issues worth fixing on bitfactory.nl, 15 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.7 s
4.1 s
5.4 s
6.8 s
8.1 s
9.5 s
10.8 s
Speed
Reduce unused JavaScript
11.4 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 11.4 s faster on a phone.
Vimeo adds 1.4 s
1.4 sVimeo costs a phone 1.4 s of main-thread work and 18.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
1.4 s · 541 KiB28 files are served with short cache lifetimes, so returning visitors download them again (541 KiB).
Render-blocking requests
1.3 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 12.2 s
A phone's processor spends 12.2 s on main-thread work while loading, 6.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4 third-party services on the page
4 third-party services load with your homepage (Vimeo, Facebook and Hubspot and others), adding 19.0 MB and 2.0 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 785 ms. During a long task the page ignores taps.
Facebook adds 327 ms
327 msFacebook costs a phone 327 ms of main-thread work and 224 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,787 HTML elements
The page has 1,787 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Fonts adds 0 ms
0 msGoogle Fonts costs a phone 0 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 28 KiBAbout 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 93 ms
93 msYour server sent the HTML in 93 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 23.5 s
23.5 sYour largest element takes 23.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Om de beste ervaringen te bieden, gebruiken wij technologie…”.
Time to Interactive: 28.8 s
28.8 sThe page becomes fully interactive after 28.8 s. Good is under 3.8 s.
Speed Index: 14.6 s
14.6 sVisually, the page fills in at 14.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.4 s
2.4 sScripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.
24 images without width and height
24 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.074
0.074The layout barely moves while loading (CLS 0.074, good is under 0.1).
Images and page weight
Page weight: 20.5 MB in 143 requests
20.5 MBYour homepage downloads 20.5 MB in 143 requests on a phone: other files 15.7 MB (41), scripts 2.9 MB (34) and fonts 880 KiB (5). Under 2 MB keeps phones on slow connections fast.
About 5.8 g of CO₂ per visit
5.82 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.82 g of CO₂e: 698.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
47 text elements with low contrast
47 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 52 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
201 internal links, 15 external
The homepage links to 201 pages on bitfactory.nl and 15 external pages.
8 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Als Digital Agency ontwikkelen we samen met ambitieuze merken slimme digitale producten die hun klanten blij maken en h…”.
One H1 headline
Your main headline reads: “Next level digital products”.
Title: 36 characters
Your title is a healthy 36 characters: “Digital Agency Rotterdam: Bitfactory”.
Canonical URL set
The canonical URL is https://www.bitfactory.nl/.
Structured data in place
Structured data found: Organization, Person and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bitfactory.nl/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.bitfactory.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,950 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 47 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
A 8-field form
Your longest form asks for 8 fields (6 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 875 words of copy
The homepage carries about 875 words of visible text.
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Contact”, “Contact arrow_forward” and “Neem contact met ons op arrow_forward”.
Analytics in place
Analytics detected: HubSpot.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads HubSpot and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bitfactory.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on bitfactory.nl, including 17 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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