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bitgo.com website review

Visit site (opens in a new tab)Reviewed 26 October 202633 issues · 102 checks

This review found 33 issues worth fixing on bitgo.com, 13 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for BitGo

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.7 sAug 22Oct 173.4 s
Show as table
DateReal-visitor load time (LCP)
Aug 22, 20263.3 s
Aug 29, 20262.8 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20263.0 s
Sep 26, 20263.2 s
Oct 3, 20263.3 s
Oct 10, 20263.3 s
Oct 17, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
333 ms288 msAug 29Oct 17306 ms
Show as table
DateReal-visitor tap response (INP)
Aug 29, 2026328 ms
Sep 5, 2026328 ms
Sep 12, 2026321 ms
Sep 19, 2026319 ms
Sep 26, 2026323 ms
Oct 3, 2026319 ms
Oct 10, 2026293 ms
Oct 17, 2026306 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bitgo.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bitgo.com at 0.6 s0.6 s
  2. bitgo.com at 1.3 s1.3 s
  3. bitgo.com at 1.9 s1.9 s
  4. bitgo.com at 2.5 s2.5 s
  5. bitgo.com at 3.1 s3.1 s
  6. bitgo.com at 3.8 s3.8 s
  7. bitgo.com at 4.4 s4.4 s
  8. bitgo.com at 5.0 s5.0 s

bitgo.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix40
  • Reduce unused JavaScript

    1.6 s · 273 KiB

    About 273 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Google Tag Manager adds 1.3 s

    1.3 s

    Google Tag Manager costs a phone 1.3 s of main-thread work and 525 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 89). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Optanon and Twitter Online Conversion Tracking and others), adding 1.1 MB and 1.7 s of main-thread time.

  • Use efficient cache lifetimes

    400 ms · 86 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).

  • Render-blocking requests

    400 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • Optanon adds 343 ms

    343 ms

    Optanon costs a phone 343 ms of main-thread work and 217 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 325 ms. During a long task the page ignores taps.

  • 2,281 HTML elements

    The page has 2,281 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • ctfassets.net adds 0 ms

    0 ms

    ctfassets.net costs a phone 0 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 16 KiB

    1 image could be 16 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    50 ms · 44 KiB

    About 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 50 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 89 but mobile only 40. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 556 ms

    556 ms

    Real visitors wait 556 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 10.8 s

    10.8 s

    Your largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BitGo uses first and third-party cookies, pixels, web beaco…”.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 10.9 s

    10.9 s

    The page becomes fully interactive after 10.9 s. Good is under 3.8 s.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 328 ms to 306 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.043

    0.043

    The layout barely moves while loading (CLS 0.043, good is under 0.1).

Images and page weight

100
  • About 0.4 g of CO₂ per visit

    0.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.5 MB in 62 requests

    1.5 MB

    Your homepage downloads 1.5 MB in 62 requests on a phone: scripts 768 KiB (15), media 284 KiB (2) and images 115 KiB (15). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9795
  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 61 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is long (96 characters)

    Your title is 96 characters, so Google will cut it off around 60: “Digital Asset Bank & Infrastructure for Institutions | The digital asset infrastructure c…”.

  • Meta description is long (166 characters)

    Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at http://localhost:8080/sitemap-index.xml, so Google discovers your pages only by following links.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 205 internal links, 32 external

    The homepage links to 205 pages on bitgo.com and 32 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Secure Your Digital Asset Strategy”.

  • Canonical URL set

    The canonical URL is https://www.bitgo.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,628 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (195 KiB, 718 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8891
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    8 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block; report=/xss/re…”; the header is deprecated and can introduce bugs. Use 0 or remove it.

9 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bitgo.com).

  • Valid certificate (82 days left)

    The certificate from Google Trust Services · WE1 verifies for bitgo.com and is valid for another 82 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://bitgo.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

4 checks passed
  • Domain is 25 years old

    25 years

    bitgo.com was registered in Sep 2001 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, sectigo.com, amazon.com and letsencrypt.org to issue certificates for bitgo.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    bitgo.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Sep 2027

    bitgo.com is registered until Sep 2027.

Content and conversion

2 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • About 1,048 words of copy

    The homepage carries about 1,048 words of visible text.

5 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Sign Up” and “Learn More”.

  • 2 short forms

    2 short forms (0 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:amazonses.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and X (Twitter) Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Astro
Analytics
Google Tag Manager

Hiring

Hiring
51 open roles
Teams
Engineering (11), Sales (9), Marketing (4), Security (3)
Job board
greenhouse

Company

Employees
566
Founded
2014
Headquarters
Sioux Falls

Upkeep, stack, hiring and company data from programmable.info

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