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bitget.com website review

Visit site (opens in a new tab)Reviewed 26 October 202642 issues · 99 checks

This review found 42 issues worth fixing on bitget.com, 14 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.5 sMay 2Oct 173.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.8 s
May 9, 20262.8 s
May 16, 20262.8 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20263.1 s
Jul 11, 20263.2 s
Jul 18, 20263.2 s
Jul 25, 20263.3 s
Aug 1, 20263.4 s
Aug 8, 20263.4 s
Aug 15, 20263.5 s
Aug 22, 20263.5 s
Aug 29, 20263.5 s
Sep 5, 20263.6 s
Sep 12, 20263.6 s
Sep 19, 20263.6 s
Sep 26, 20263.6 s
Oct 3, 20263.6 s
Oct 10, 20263.5 s
Oct 17, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
327 ms262 msMay 2Oct 17319 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026271 ms
May 9, 2026271 ms
May 16, 2026270 ms
May 23, 2026270 ms
May 30, 2026269 ms
Jun 6, 2026270 ms
Jun 13, 2026277 ms
Jun 20, 2026284 ms
Jun 27, 2026289 ms
Jul 4, 2026291 ms
Jul 11, 2026297 ms
Jul 18, 2026295 ms
Jul 25, 2026294 ms
Aug 1, 2026293 ms
Aug 8, 2026284 ms
Aug 15, 2026285 ms
Aug 22, 2026284 ms
Aug 29, 2026285 ms
Sep 5, 2026287 ms
Sep 12, 2026290 ms
Sep 19, 2026300 ms
Sep 26, 2026311 ms
Oct 3, 2026317 ms
Oct 10, 2026319 ms
Oct 17, 2026319 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bitget.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bitget.com at 0.8 s0.8 s
  2. bitget.com at 1.6 s1.6 s
  3. bitget.com at 2.3 s2.3 s
  4. bitget.com at 3.1 s3.1 s
  5. bitget.com at 3.9 s3.9 s
  6. bitget.com at 4.7 s4.7 s
  7. bitget.com at 5.5 s5.5 s
  8. bitget.com at 6.2 s6.2 s

bitget.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix25
  • Reduce unused JavaScript

    4.3 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Main-thread work: 12.5 s

    A phone's processor spends 12.5 s on main-thread work while loading, 9.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • bgbstatic.com adds 1.0 s

    1.0 s

    bgbstatic.com costs a phone 1.0 s of main-thread work and 1.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25 (desktop: 37). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 third-party services on the page

    7 third-party services load with your homepage (bgbstatic.com, btsgtm.com and Google Tag Manager and others), adding 6.8 MB and 1.4 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.2 s. During a long task the page ignores taps.

  • Render-blocking requests

    550 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Reduce unused CSS

    450 ms · 92 KiB

    About 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • bgstatic.com adds 0 ms

    0 ms

    bgstatic.com costs a phone 0 ms of main-thread work and 4.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • btsgtm.com adds 315 ms

    315 ms

    btsgtm.com costs a phone 315 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    12 KiB

    2 images could be 12 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.28

    0.28

    For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 9.2 s

    9.2 s

    The first text or image appears after 9.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 16.3 s

    16.3 s

    Your largest element takes 16.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “GLOBAL ALPHA IN ONE”.

  • Time to Interactive: 32.2 s

    32.2 s

    The page becomes fully interactive after 32.2 s. Good is under 3.8 s.

  • Speed Index: 14.5 s

    14.5 s

    Visually, the page fills in at 14.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 3.9 s

    3.9 s

    Scripts block taps and scrolling for 3.9 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 296 ms

    296 ms

    Real visitors wait 296 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 809 ms

    809 ms

    Real visitors wait 809 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 271 ms to 319 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.7 MB in 182 requests

    8.7 MB

    Your homepage downloads 8.7 MB in 182 requests on a phone: media 3.6 MB (1), scripts 3.2 MB (83) and images 1.2 MB (26). Under 2 MB keeps phones on slow connections fast.

  • About 2.5 g of CO₂ per visit

    2.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.46 g of CO₂e: 295.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8892
  • Interactive controls must not be nested (5 elements)

    Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 89 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9283
  • Title is long (83 characters)

    Your title is 83 characters, so Google will cut it off around 60: “Bitget | The Universal Exchange — Trade Crypto, Stocks, Gold & Forex in One Account”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Global Alphain One” and “Global Alphain One”). One clear main headline is easier for people and search engines.

  • Meta description is long (250 characters)

    Your meta description is 250 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 96 internal links, 2 external

    The homepage links to 96 pages on bitget.com and 2 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.bitget.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bitget.com/all-sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (692 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (54 KiB, 166 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 2 pages share a title

    /markets and /markets/stocks/spot all use the title “Crypto Markets Overview | Bitget”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /markets and /markets/stocks/spot use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    /promotion/aboutus and /promotion/bitget-community have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 3 small tap targets

    3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“`StorageType.persistent` is deprecated. Please use standardized `navigator.storage` instead.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 182 days; one year is the recommended minimum.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bitget.com).

  • Valid certificate (188 days left)

    The certificate from DigiCert Inc · RapidSSL TLS RSA CA G1 verifies for bitget.com and is valid for another 188 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://bitget.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 42 links work

    All 42 links checked from your homepage (40 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    bitget.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bitget.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 23 years old

    23 years

    bitget.com was registered in Feb 2003 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2030

    bitget.com is registered until Feb 2030.

Content and conversion

2 to fix80
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 414 words of copy

    The homepage carries about 414 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get started”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Get started”, “Start now” and “More download options”.

  • Social proof on the page

    Social proof on the homepage: 86 customer or partner logos and 3 trust badges.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:zcsend.net include:mail.zendesk.com include:amazonses.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
React
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on bitget.com, including 23 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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