Website review, no card needed
bonfe.com website review
Visit site (opens in a new tab)Reviewed 19 October 202640 issues · 114 checks
This review found 40 issues worth fixing on bonfe.com, 15 of them high impact, across 114 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.9 s |
| May 2, 2026 | 2.9 s |
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 153 ms |
| May 2, 2026 | 155 ms |
| May 9, 2026 | 162 ms |
| May 16, 2026 | 171 ms |
| May 23, 2026 | 179 ms |
| May 30, 2026 | 176 ms |
| Jun 6, 2026 | 175 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 160 ms |
| Jun 27, 2026 | 161 ms |
| Jul 4, 2026 | 162 ms |
| Jul 11, 2026 | 161 ms |
| Jul 18, 2026 | 161 ms |
| Jul 25, 2026 | 160 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 160 ms |
| Aug 15, 2026 | 161 ms |
| Aug 22, 2026 | 159 ms |
| Aug 29, 2026 | 165 ms |
| Sep 5, 2026 | 157 ms |
| Sep 12, 2026 | 158 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 143 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
bonfe.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
10.4 s34 files block the first paint until they finish downloading. Deferring or inlining them could save about 10.4 s.
Reduce unused JavaScript
6.2 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.2 s faster on a phone.
Reduce unused CSS
1.8 s · 244 KiBAbout 244 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Mobile performance score: 49
49/100Your mobile performance score is 49 (desktop: 51). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, servicetitan.com and Clarity and others), adding 2.2 MB and 631 ms of main-thread time.
Use efficient cache lifetimes
500 ms · 256 KiB17 files are served with short cache lifetimes, so returning visitors download them again (256 KiB).
Improve image delivery
500 ms · 172 KiB5 images could be 172 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
servicetitan.com adds 202 ms
202 msservicetitan.com costs a phone 202 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 244 ms
244 msGoogle CDN costs a phone 244 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.1 s
A phone's processor spends 3.1 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,439 HTML elements
The page has 2,439 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Duplicated JavaScript
150 ms · 48 KiB48 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 17.2 s
17.2 sThe first text or image appears after 17.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 28.4 s
28.4 sYour largest element takes 28.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Bonfe’s Got You Covered. REPAIRED QUICKLY. REPAIRED CORRECT…”.
Speed Index: 17.2 s
17.2 sVisually, the page fills in at 17.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 36.5 s
36.5 sThe page becomes fully interactive after 36.5 s. Good is under 3.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 289 ms
289 msScripts block taps and scrolling for 289 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 153 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 128 ms
128 msReal visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.031
0.031The layout barely moves while loading (CLS 0.031, good is under 0.1).
Images and page weight
Page weight: 6.0 MB in 217 requests
6.0 MBYour homepage downloads 6.0 MB in 217 requests on a phone: scripts 3.0 MB (88), fonts 1.6 MB (16) and images 573 KiB (30). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
55 KiB1 image is downloaded at several times the size a phone draws it, for example Bonfe-Membership-Photo-2025-2.jpg at 1,906 px wide, shown at 330 px. Resized copies would save about 55 KiB.
1 image in older formats
1 image (75 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (105 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.70 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.70 g of CO₂e: 203.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
Images must have alternative text (2 elements)
Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (3 elements)
ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
9 links with vague text
9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
572 internal links, 33 external
The homepage links to 572 pages on bonfe.com and 33 external pages.
7 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Bonfe® provides top-rated HVAC, plumbing, electrical, and drain services in the Twin Cities. Fast, reliable repairs wit…”.
One H1 headline
Your main headline reads: “Bonfe’s got you covered.”.
Title: 59 characters
Your title is a healthy 59 characters: “Bonfe® | Expert Home Services In The Twin Cities Since 1993”.
Canonical URL set
The canonical URL is https://bonfe.com/.
Structured data in place
Structured data found: Article, HomeAndConstructionBusiness, ImageObject, Organization and Person.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://bonfe.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,516 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (32 KiB, 143 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/pair-it-forward is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 101 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://pixel.streetmetrics.io/pixel/620e80f6-387d-491f-93bd-8b522dba1191.
4 small tap targets
4 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (bonfe.com).
Valid certificate (56 days left)
The certificate from Google Trust Services · WE1 verifies for bonfe.com and is valid for another 56 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://bonfe.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 53 links work
All 53 links checked from your homepage (40 internal, 13 external) answered without errors.
Domain and trust
No CAA record
bonfe.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
bonfe.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 21 years old
21 yearsbonfe.com was registered in Sep 2005 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Sep 2028
bonfe.com is registered until Sep 2028.
Content and conversion
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 701 words of copy
The homepage carries about 701 words of visible text.
9 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Schedule Today”.
23 calls to action
The homepage has 23 calls to action, for example “Schedule Today”, “Contact Us Today” and “Contact”.
2 short forms
2 short forms (3 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 3 customer or partner logos and 6 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be bonfe.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:_spf.psm.knowbe4.com include:spf.us.exclaimer.net include:spf.ess.bar…”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- 2 plugins are behind their latest release.elementor 4.3.3 → 4.3.5 · if-so 1.10.2 → 1.10.3
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 40 issues on bonfe.com, including 19 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.