bonfire.com website review

About 288 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

11 files are served with short cache lifetimes, so returning visitors download them again (185 KiB).

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

6 third-party services load with your homepage (Framer CDN, Intercom and termly.io and others), adding 2.6 MB and 692 ms of main-thread time.

26 images could be 941 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Framer CDN costs a phone 492 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Green hoodie with "Say Yes to New Adventures" slogan design.”.

The page becomes fully interactive after 15.2 s. Good is under 3.8 s.

Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 159 ms to 172 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 108 requests on a phone: images 1.4 MB (48), scripts 907 KiB (45) and fonts 245 KiB (4). Under 2 MB keeps phones on slow connections fast.

12 images further down the page (582 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 89.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 links inside paragraphs rely on colour alone to stand out.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

6 visible links have no text or label, so screen readers cannot say where they go.

There are 3 <h1> headlines (“The easy way to sell merch online”, “The easy way to sell merch online” and “The easy way to sell merch online”). One clear main headline is easier for people and search engines.

Structured data found (FAQPage, Organization and Service) but with 2 problems, for example “Service: missing name”.

5 links have no real href, so search engines can't follow them.

The homepage links to 143 pages on bonfire.com and 28 external pages.

Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

/start, /start/design, /org/national-forest-foundation-521786332 and /about have no <h1> headline, so visitors and search engines get no clear main topic.

/start, /start/design, /org/national-forest-foundation-521786332 and /about have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

bonfire.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

bonfire.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 638 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Opening the homepage sets 1 cookie (measured from a US location before any click).

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.