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bouxavenue.com website review

Visit site (opens in a new tab)Reviewed 2 November 202657 issues · 121 checks

This review found 57 issues worth fixing on bouxavenue.com, 22 of them high impact, across 121 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.5 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
368 ms265 msMay 16Oct 31356 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026286 ms
May 23, 2026281 ms
May 30, 2026288 ms
Jun 6, 2026286 ms
Jun 13, 2026280 ms
Jun 20, 2026280 ms
Jun 27, 2026277 ms
Jul 4, 2026279 ms
Jul 11, 2026291 ms
Jul 18, 2026294 ms
Jul 25, 2026290 ms
Aug 1, 2026294 ms
Aug 8, 2026294 ms
Aug 15, 2026295 ms
Aug 22, 2026300 ms
Aug 29, 2026300 ms
Sep 5, 2026296 ms
Sep 12, 2026291 ms
Sep 19, 2026288 ms
Sep 26, 2026291 ms
Oct 3, 2026299 ms
Oct 10, 2026318 ms
Oct 17, 2026333 ms
Oct 24, 2026346 ms
Oct 31, 2026356 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bouxavenue.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bouxavenue.com at 1.3 s1.3 s
  2. bouxavenue.com at 2.5 s2.5 s
  3. bouxavenue.com at 3.8 s3.8 s
  4. bouxavenue.com at 5.0 s5.0 s
  5. bouxavenue.com at 6.3 s6.3 s
  6. bouxavenue.com at 7.5 s7.5 s
  7. bouxavenue.com at 8.8 s8.8 s
  8. bouxavenue.com at 10.0 s10.0 s

bouxavenue.com does not allow embedding, so this is Google's rendering of the page.

Speed

15 to fix27
  • Use efficient cache lifetimes

    1.6 s · 2.2 MB

    84 files are served with short cache lifetimes, so returning visitors download them again (2.2 MB).

  • Render-blocking requests

    3.1 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

  • Main-thread work: 16.5 s

    A phone's processor spends 16.5 s on main-thread work while loading, 11.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    300 ms · 2.7 MB

    49 images could be 2.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (sdiapi.com, Facebook and Bazaarvoice and others), adding 1.4 MB and 2.6 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • sdiapi.com adds 932 ms

    932 ms

    sdiapi.com costs a phone 932 ms of main-thread work and 154 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 306 KiB

    About 306 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 530 ms. During a long task the page ignores taps.

  • Facebook adds 391 ms

    391 ms

    Facebook costs a phone 391 ms of main-thread work and 116 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Bazaarvoice adds 355 ms

    355 ms

    Bazaarvoice costs a phone 355 ms of main-thread work and 58 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ContentSquare adds 260 ms

    260 ms

    ContentSquare costs a phone 260 ms of main-thread work and 173 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,271 HTML elements

    The page has 2,271 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Curalate adds 161 ms

    161 ms

    Curalate costs a phone 161 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    73 KiB

    Polyfills for old browsers add 73 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    52 KiB

    52 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 51 ms

    51 ms

    Your server sent the HTML in 51 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.6 s

    16.6 s

    Your largest element takes 16.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Shop Pjs in a Bag”.

  • Speed Index: 17.9 s

    17.9 s

    Visually, the page fills in at 17.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 53.2 s

    53.2 s

    The page becomes fully interactive after 53.2 s. Good is under 3.8 s.

  • Total Blocking Time: 3.5 s

    3.5 s

    Scripts block taps and scrolling for 3.5 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Real-user INP: 263 ms

    263 ms

    Real visitors wait 263 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 286 ms to 356 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 424 ms

    424 ms

    Real visitors wait 424 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.048

    0.048

    The layout barely moves while loading (CLS 0.048, good is under 0.1).

Images and page weight

4 to fix33
  • Page weight: 10.2 MB in 311 requests

    10.2 MB

    Your homepage downloads 10.2 MB in 311 requests on a phone: images 4.7 MB (102), scripts 3.6 MB (94) and other files 1.2 MB (87). Under 2 MB keeps phones on slow connections fast.

  • 22 images far larger than shown

    1.3 MB

    22 images are downloaded at several times the size a phone draws them, for example the-christmas-shop.jpg at 1,296 px wide, shown at 193 px. Resized copies would save about 1.3 MB.

  • 23 images below the first screen load straight away

    23 images further down the page (2.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 9 images in older formats

    9 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.9 g of CO₂ per visit

    2.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.88 g of CO₂e: 345.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7988
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 84 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 504 internal links, 6 external

    The homepage links to 504 pages on bouxavenue.com and 6 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Your favourite lingerie, nightwear and swimwear brand.”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Boux Avenue - Find Perfect Lingerie For Your Shape & Style”.

  • Canonical URL set

    The canonical URL is https://www.bouxavenue.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bouxavenue.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,749 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (14 KiB, 101 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix57
  • 1 linked page is broken

    Your homepage links to /your-bag, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    / and /us all use the title “Boux Avenue - Find Perfect Lingerie For Your Shape & Style”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /customer-service and /university-essentials use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /customer-service, whose canonical is /customer-services. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    /us, /customer-service and /as-seen-on-tiktok have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 185 found) and read each the way a search engine does.

3 checks passed
  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

6 to fixGoogle 5468
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5981507&tm=gtm002&Ver=2&mid=df7d6436-75df-4d98-a936-2abef6f2b38b&bo=3&sid=ae39b640d6c911f198bb7754b50228e8&vid=ae39ff40d6c911f1a41f052c2959e1cf&vids=0&msclkid=N&pi=918.

  • 34 small tap targets

    34 of 106 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.bouxavenue.com/your-bag (410).

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bouxavenue.com).

  • Valid certificate (66 days left)

    The certificate from Let's Encrypt · YE2 verifies for bouxavenue.com and is valid for another 66 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://bouxavenue.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    bouxavenue.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bouxavenue.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 16 years old

    16 years

    bouxavenue.com was registered in Aug 2010 through SafeNames Ltd.. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    bouxavenue.com is registered until Aug 2027.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 871 words of copy

    The homepage carries about 871 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Get Started”.

  • 27 calls to action

    The homepage has 27 calls to action, for example “Join”, “Buy one get one half price PJs in a bag” and “Register”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be bouxavenue.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:62.172.207.32/29 ip4:81.31.126.249 ip4:195.74.113.202 ip4:195.74.113.201 ip4:62.249.255.182 ip4:62.249.255.1…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 42 cookies set on arrival

    42

    Opening the homepage sets 42 cookies (measured from a US location before any click).

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Founded
2011
Headquarters
London

Upkeep, stack, hiring and company data from programmable.info

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This review found 57 issues on bouxavenue.com, including 24 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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