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bottegaverde.com website review
Visit site (opens in a new tab)Reviewed 2 November 202636 issues · 95 checks
This review found 36 issues worth fixing on bottegaverde.com, 16 of them high impact, across 95 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65D- #74,529 of 80,566 reviewed websitesbeats 6%
- #38,163 of 39,626 online storesbeats 3%
- #204 of 257 Salesforce Commerce Cloud storesbeats 18%
Closest competitors among Salesforce Commerce Cloud stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 231 ms |
| May 23, 2026 | 235 ms |
| May 30, 2026 | 241 ms |
| Jun 6, 2026 | 245 ms |
| Jun 13, 2026 | 247 ms |
| Jun 20, 2026 | 246 ms |
| Jun 27, 2026 | 246 ms |
| Jul 4, 2026 | 252 ms |
| Jul 11, 2026 | 254 ms |
| Jul 18, 2026 | 257 ms |
| Jul 25, 2026 | 259 ms |
| Aug 1, 2026 | 259 ms |
| Aug 8, 2026 | 261 ms |
| Aug 15, 2026 | 265 ms |
| Aug 22, 2026 | 267 ms |
| Aug 29, 2026 | 270 ms |
| Sep 5, 2026 | 268 ms |
| Sep 12, 2026 | 271 ms |
| Sep 19, 2026 | 280 ms |
| Sep 26, 2026 | 293 ms |
| Oct 3, 2026 | 309 ms |
| Oct 10, 2026 | 315 ms |
| Oct 17, 2026 | 314 ms |
| Oct 24, 2026 | 318 ms |
| Oct 31, 2026 | 315 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.5 s
1.9 s
2.3 s
2.7 s
3.1 s
bottegaverde.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
1.4 s · 3.9 MB39 files are served with short cache lifetimes, so returning visitors download them again (3.9 MB).
Reduce unused JavaScript
3.4 s · 776 KiBAbout 776 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.
Google Tag Manager adds 1.1 s
1.1 sGoogle Tag Manager costs a phone 1.1 s of main-thread work and 915 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Cookiebot and livestory.io and others), adding 10.6 MB and 1.5 s of main-thread time.
Reduce unused CSS
900 ms · 167 KiBAbout 167 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
livestory.io adds 91 ms
91 mslivestory.io costs a phone 91 ms of main-thread work and 9.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
900 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 900 ms.
Improve image delivery
550 ms · 98 KiB3 images could be 98 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.
2,453 HTML elements
The page has 2,453 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 226 ms. During a long task the page ignores taps.
Legacy JavaScript
35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.62
0.62For real visitors the layout shifts by 0.62 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 13.5 s
13.5 sYour largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FB_BOTTEGA VERDE_VIDEO_2026_19-6_28SEC_ITA”.
Time to Interactive: 15.0 s
15.0 sThe page becomes fully interactive after 15.0 s. Good is under 3.8 s.
Total Blocking Time: 878 ms
878 msScripts block taps and scrolling for 878 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 207 ms
207 msReal visitors wait 207 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 36% slower for real visitors
+36%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 231 ms to 315 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.128
0.128The layout shifts by 0.128 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 754 ms
754 msReal visitors wait 754 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 11.4 MB in 90 requests
11.4 MBYour homepage downloads 11.4 MB in 90 requests on a phone: media 9.0 MB (2), scripts 1.7 MB (38) and images 381 KiB (15). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (148 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (87 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.2 g of CO₂ per visit
3.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.23 g of CO₂e: 387.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“SINCE 1972” and “TUSCANY”). One clear main headline is easier for people and search engines.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
128 internal links, 7 external
The homepage links to 128 pages on bottegaverde.com and 7 external pages.
7 checks passed
Meta description: 115 characters
Your meta description is 115 characters: “Discover Bottega Verde bath and body, make up, skincare and haircare products containing natural active principles.”.
Title: 54 characters
Your title is a healthy 54 characters: “Bottega Verde: skincare, haircare and make up products”.
Canonical URL set
The canonical URL is https://www.bottegaverde.com/en/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bottegaverde.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (572 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /en/pages/Contatti.html, which answers with an error. Visitors hit a dead end and search engines drop it.
2 pages share a title
/en/face/accessories and /en/face/single-dose-treatments all use the title “Sites-bv_row-Site”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
/en/face/accessories and /en/face/single-dose-treatments have no meta description, so Google writes the search snippet from whatever text it finds.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /en/face/accessories, whose canonical is /en/search?cgid=root. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
/en/face/accessories and /en/face/single-dose-treatments have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 112 found) and read each the way a search engine does.
2 checks passed
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
3 broken images
3 images failed to load on a phone, for example https://www.bottegaverde.com/en/null.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
66 of 70 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.bottegaverde.com/en/pages/Contatti.html (500).
1 broken external link
1 link to other sites is dead, for example https://bottegaverde.pt/ (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (bottegaverde.com).
Valid certificate (55 days left)
The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for bottegaverde.com and is valid for another 55 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
bottegaverde.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
bottegaverde.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsbottegaverde.com was registered in Aug 1997 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
bottegaverde.com is registered until Aug 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 421 words of copy
The homepage carries about 421 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Start search”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:213.82.92.53 ip4:156.54.68.210 include:spf.protection.outlook.com include:servers.mcsv.net a:production.eu01…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
Stack
- Hosting
- Telecom Italia S.p.A.
Company
- Founded
- 1972
- Headquarters
- Pienza
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on bottegaverde.com, including 21 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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