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bofrost.es website review

Visit site (opens in a new tab)Reviewed 3 November 202644 issues · 98 checks

This review found 44 issues worth fixing on bofrost.es, 15 of them high impact, across 98 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s967 msMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.2 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
326 ms137 msMay 16Oct 31260 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026162 ms
May 23, 2026161 ms
May 30, 2026159 ms
Jun 6, 2026160 ms
Jun 13, 2026162 ms
Jun 20, 2026161 ms
Jun 27, 2026163 ms
Jul 4, 2026165 ms
Jul 11, 2026168 ms
Jul 18, 2026170 ms
Jul 25, 2026170 ms
Aug 1, 2026170 ms
Aug 8, 2026177 ms
Aug 15, 2026196 ms
Aug 22, 2026218 ms
Aug 29, 2026240 ms
Sep 5, 2026255 ms
Sep 12, 2026265 ms
Sep 19, 2026279 ms
Sep 26, 2026293 ms
Oct 3, 2026304 ms
Oct 10, 2026295 ms
Oct 17, 2026284 ms
Oct 24, 2026272 ms
Oct 31, 2026260 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bofrost.es (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bofrost.es at 0.4 s0.4 s
  2. bofrost.es at 0.8 s0.8 s
  3. bofrost.es at 1.1 s1.1 s
  4. bofrost.es at 1.5 s1.5 s
  5. bofrost.es at 1.9 s1.9 s
  6. bofrost.es at 2.3 s2.3 s
  7. bofrost.es at 2.6 s2.6 s
  8. bofrost.es at 3.0 s3.0 s

bofrost.es does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix70
  • Improve image delivery

    1.6 s · 497 KiB

    10 images could be 497 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Render-blocking requests

    1.1 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Reduce unused JavaScript

    900 ms · 187 KiB

    About 187 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    800 ms · 101 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (101 KiB).

  • Reduce unused CSS

    600 ms · 107 KiB

    About 107 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (iubenda, Google Tag Manager and Salesforce Commerce Cloud and others), adding 374 KiB and 587 ms of main-thread time.

  • iubenda adds 376 ms

    376 ms

    iubenda costs a phone 376 ms of main-thread work and 121 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 752 ms of it running JavaScript. That is comfortably low.

  • Server response: 93 ms

    93 ms

    Your server sent the HTML in 93 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 12.8 s

    12.8 s

    Your largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “bofrost * España permite el envío de cookies esenciales de …”.

  • Time to Interactive: 13.1 s

    13.1 s

    The page becomes fully interactive after 13.1 s. Good is under 3.8 s.

  • Real-user INP: 275 ms

    275 ms

    Real visitors wait 275 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 65% slower for real visitors

    +65%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 260 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.4 s

    4.4 s

    Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 734 ms

    734 ms

    Real visitors wait 734 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 135 ms

    135 ms

    Scripts block the page for only 135 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 2.6 MB in 84 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 84 requests on a phone: images 1.7 MB (51), scripts 486 KiB (15) and fonts 272 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    307 KiB

    1 image is downloaded at several times the size a phone draws it, for example Banner-superior-WP26.jpg at 2,998 px wide, shown at 330 px. Resized copies would save about 307 KiB.

  • 7 images below the first screen load straight away

    7 images further down the page (464 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

8 to fixGoogle 9089
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • 25 images without alt text

    25 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: missing name”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • One H1 headline

    Your <h1> is empty.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 117 internal links, 7 external

    The homepage links to 117 pages on bofrost.es and 7 external pages.

5 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Te llevamos a tu casa más de 400 deliciosas especialidades congeladas. Carnes, pastas y verduras hacen parte de nuestra…”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Productos congelados a domicilio | bofrost*”.

  • Canonical URL set

    The canonical URL is https://www.bofrost.es/es/home/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bofrost.es/sitemap_0-product.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (685 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix71
  • 1 page without a title

    /on/demandware.store/Sites-bofrost-es-Site/es_ES/Page-SetLocale has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    /on/demandware.store/Sites-bofrost-es-Site/es_ES/Page-SetLocale has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /on/demandware.store/Sites-bofrost-es-Site/es_ES/Page-SetLocale has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

3 to fixGoogle 9671
  • 2 broken images

    2 images failed to load on a phone, for example https://www.bofrost.es/es/home/null.

  • 12 small tap targets

    12 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • 2 redirects before the homepage

    Opening https://bofrost.es goes through 2 redirects before the homepage loads.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.bofrost.es/on/demandware.store/Sites-bofrost-es-Site/es_ES/Login-OAuthLogin?oauthProvider=Google_ES&oauthLoginTargetEndPoint=4.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bofrost.es).

  • Valid certificate (137 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA OV R36 verifies for bofrost.es and is valid for another 137 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://bofrost.es redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    bofrost.es has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 443 words of copy

    The homepage carries about 443 words of visible text.

3 checks passed
  • 9 short forms

    9 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Email authentication

2 to fix40
  • No DMARC policy

    bofrost.es has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx ip4:2.228.247.75 ip4:195.231.89.22 ip4:172.104.141.206 ip4:3.123.94.133 ip4:35.158.225.191 ip4:51.250.124.67 …”.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
IPX

Hiring

Hiring
41 open roles
Teams
Commerciaux (20), Vendeur (18), Fonctions supports (1), Magasinier (1)
Job board
recruitee

Upkeep, stack, hiring and company data from programmable.info

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