burnt.co website review

A phone's processor spends 9.6 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,183 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

23 images could be 933 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (JSDelivr CDN, Klaviyo and recomelon.com and others), adding 638 KiB and 577 ms of main-thread time.

About 237 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

22 files are served with short cache lifetimes, so returning visitors download them again (189 KiB).

12 long tasks block the main thread while loading, the longest for 376 ms. During a long task the page ignores taps.

About 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 8.1 s. Good is under 3.8 s.

Scripts block taps and scrolling for 537 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 118 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 20.2 MB in 255 requests on a phone: media 17.1 MB (3), images 1.3 MB (64) and scripts 811 KiB (97). Under 2 MB keeps phones on slow connections fast.

1 image (53 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 5.72 g of CO₂e: 686.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Alternative text of images should not be repeated as text: 24 elements on the page fail this check, rated minor by axe-core.

Your title is only 16 characters: “Burnt Studios UK”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 45 characters: “Made to Move® Athleticism powers the pursuit.”. 70 to 160 characters is enough to sell the click.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 388 pages on burnt.co and 8 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://burnt.co/collections/women, https://burnt.co/collections/signature-collection, https://burnt.co/collections/on-offer-women, https://burnt.co/collections/essentials, https://burnt.co/pages/womens-best-sellers and https://burnt.co/collections/new-arrivals-womens and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://burnt.co/collections/women, https://burnt.co/pages/womens-best-sellers, https://burnt.co/collections/new-arrivals-womens, https://burnt.co/pages/run-in-burnt-womens, https://burnt.co/pages/gym-in-burnt-womens and https://burnt.co/pages/new-to-burnt-womens have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 147 found) and read each the way a search engine does.

29 of 111 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 879 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.