Website review, no card needed

burque.com.au logo

burque.com.au website review

Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 70 checks

This review found 31 issues worth fixing on burque.com.au, 11 of them high impact, across 70 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of burque.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. burque.com.au at 0.8 s0.8 s
  2. burque.com.au at 1.7 s1.7 s
  3. burque.com.au at 2.5 s2.5 s
  4. burque.com.au at 3.4 s3.4 s
  5. burque.com.au at 4.2 s4.2 s
  6. burque.com.au at 5.0 s5.0 s
  7. burque.com.au at 5.9 s5.9 s
  8. burque.com.au at 6.7 s6.7 s

Speed

9 to fix47
  • Reduce unused JavaScript

    2.5 s · 313 KiB

    About 313 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 988 KiB and 1.1 s of main-thread time.

  • Use efficient cache lifetimes

    650 ms · 78 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (78 KiB).

  • Google Tag Manager adds 588 ms

    588 ms

    Google Tag Manager costs a phone 588 ms of main-thread work and 503 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 260 ms

    260 ms

    Shopify costs a phone 260 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 253 ms. During a long task the page ignores taps.

  • 1,955 HTML elements

    The page has 1,955 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 69 KiB

    3 images could be 69 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix46
  • Largest Contentful Paint: 15.3 s

    15.3 s

    Your largest element takes 15.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.4 s

    15.4 s

    The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 748 ms

    748 ms

    Scripts block taps and scrolling for 748 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.5 MB in 235 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 235 requests on a phone: scripts 1.1 MB (106), other files 733 KiB (97) and images 499 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 84.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8794
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (72 characters)

    Your title is 72 characters, so Google will cut it off around 60: “Instant Hijabs & Hijab Sets | Pin-Free, Ready to Wear | Burque – burque.”.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 55 internal links, 9 external

    The homepage links to 55 pages on burque.com.au and 9 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “burque.”.

  • Canonical URL set

    The canonical URL is https://burquehijabs.com/.

  • Structured data in place

    Structured data found: FAQPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://burquehijabs.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,271 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://burquehijabs.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix73
  • 1 page points its canonical at the homepage

    https://burquehijabs.com/products/prayer-mat declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    https://burquehijabs.com/?shpxid=330c0386-5c37-45c9-9ab1-be737103b43a and https://burquehijabs.com/products/prayer-mat all use the title “Instant Hijabs & Hijab Sets | Pin-Free, Ready to Wear | Burque – burq…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    https://burquehijabs.com/collections/all, https://burquehijabs.com/collections/bundles, https://burquehijabs.com/collections/sale, https://burquehijabs.com/policies/shipping-policy and https://burquehijabs.com/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    https://burquehijabs.com/collections/all, https://burquehijabs.com/collections/hijab-sets, https://burquehijabs.com/collections/instant-hijabs, https://burquehijabs.com/collections/modest-activewear, https://burquehijabs.com/collections/bundles and https://burquehijabs.com/collections/accessories and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://burquehijabs.com/?shpxid=330c0386-5c37-45c9-9ab1-be737103b43a.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    22 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 317 words of copy

    The homepage carries about 317 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP INSTANT HIJABS NOW”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “SHOP ALL”, “SHOP INSTANT HIJABS NOW” and “SHOP BEANIE SETS”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 22 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at burque.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Inbox · Pumper Bundles · omegatheme.com · gotolstoy.com · nfcube.com · avada.io · netlify.app · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 31 issues on burque.com.au, including 15 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25